{"id":18640,"date":"2019-01-05T00:00:00","date_gmt":"2019-01-04T23:00:00","guid":{"rendered":"https:\/\/www.designdiffusion.com\/2019\/01\/05\/sport-soccer-lifestyle-diadora-70\/"},"modified":"2023-07-24T14:57:01","modified_gmt":"2023-07-24T12:57:01","slug":"sport-soccer-lifestyle-diadora-70","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2019\/01\/05\/sport-soccer-lifestyle-diadora-70\/","title":{"rendered":"Sport, soccer and lifestyle: Diadora turns 70"},"content":{"rendered":"<p><p class=\"p1\">To celebrate its <strong>70th anniversary<\/strong>, <strong>Diadora presents a special exhibition<\/strong>. In a glamorous setting, the <strong>Stazione (Station) Leopolda in Florence<\/strong>, with different contemporary artists, who will give life to works with multiple expressive languages, during <a href=\"http:\/\/www.pittimmagine.com\">Pitti Immagine Uomo<\/a>.<\/p>\n<figure id=\"attachment_9539\" aria-describedby=\"caption-attachment-9539\" style=\"width: 787px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-9537\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/Roberto-Baggio_1994-diadora-1.jpg\" alt=\"soccer-cleats-roberto-baggio-diadora-1994.jpg\" width=\"787\" height=\"551\" \/><figcaption id=\"caption-attachment-9539\" class=\"wp-caption-text\">Soccer cleats Roberto Baggio, Diadora, 1994.<\/figcaption><\/figure>\n<h3>Diadora: 70 years of sport<\/h3>\n<p class=\"p1\">Among all the brands which made the history of <a href=\"\/?p=139092\"><strong>Made in Italy<\/strong><\/a>, some occupy a special place in our memory. <strong>Diadora<\/strong>, a Veneto based company founded in 1948 and now run by <strong>Enrico Moretti Polegato<\/strong>, is closely linked to the history of Italian sport.<\/p>\n<figure id=\"attachment_9540\" aria-describedby=\"caption-attachment-9540\" style=\"width: 787px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-9535\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/Marco-Van-Basten_1988_diadora-1.jpg\" alt=\"soccer-cleats-marco-van-basten-diadora-1994.jpg\" width=\"787\" height=\"551\" \/><figcaption id=\"caption-attachment-9540\" class=\"wp-caption-text\">Soccer cleats Marco Van Basten, Diadora, 1994.<\/figcaption><\/figure>\n<p class=\"p1\"><strong>Since the Seventies<\/strong>, Diadora has been one of the first companies to sponsor major sports champions, customizing <strong>soccer cleats<\/strong> such as those for <strong>Roberto Bettega<\/strong>, <strong>Marco Tardelli<\/strong> or <strong>Roberto Baggio<\/strong>, <strong>tennis shoes<\/strong>, for example for <strong>Bjorn Borg<\/strong> or <strong>Boris Becker<\/strong>, or <strong>running shoes<\/strong>, for <strong>Edwin Moses<\/strong> or <strong>Ben Johnson<\/strong>.<\/p>\n<figure id=\"attachment_9542\" aria-describedby=\"caption-attachment-9542\" style=\"width: 787px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-9531\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/Francesco-Totti_2008-diadora-1.jpg\" alt=\"soccer-cleats-francesco-totti-diadora-2008.jpg\" width=\"787\" height=\"551\" \/><figcaption id=\"caption-attachment-9542\" class=\"wp-caption-text\">Soccer cleats Francesco Totti, Diadora, 2008.<\/figcaption><\/figure>\n<p class=\"p3\"><strong>In the Eighties<\/strong>, Diadora started to collaborate with the <strong>Bioengineering Centre in Milan<\/strong>, with which it developed <strong>technical and material innovations<\/strong>, which enabled the company from Montebelluna to extend its range to other sports, such as <strong>basketball<\/strong>, <strong>volleyball<\/strong>, <strong>Formula 1 racing<\/strong>, <strong>motorcycling<\/strong>, <strong>fencing<\/strong> and <strong>boxing<\/strong>.<\/p>\n<figure id=\"attachment_9543\" aria-describedby=\"caption-attachment-9543\" style=\"width: 787px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9529\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/Francesco-Moser_1990-diadora-1.jpg\" alt=\"cycling-shoes-francesco-moser-diadora-1990.jpg\" width=\"787\" height=\"551\" \/><figcaption id=\"caption-attachment-9543\" class=\"wp-caption-text\">Cycling shoes Francesco Moser, Diadora, 1990.<\/figcaption><\/figure>\n<p class=\"p1\">Since the 1980s, sports shoes have been increasingly popular as fashion accessories. In the early years of the <strong>new Millennium<\/strong>, the company introduced the <strong>Heritage line<\/strong>, the brand&#8217;s premium line; Diadora has thus become a <strong>symbol of technology, innovation and lifestyle made in Italy<\/strong>.<\/p>\n<figure id=\"attachment_9544\" aria-describedby=\"caption-attachment-9544\" style=\"width: 787px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9527\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/Edwin-Moses_1984-diadora-1.jpg\" alt=\"running-shoes-edwin-moses-diadora-1984.jpg\" width=\"787\" height=\"551\" \/><figcaption id=\"caption-attachment-9544\" class=\"wp-caption-text\">Running shoes Edwin Moses, Diadora, 1984.<\/figcaption><\/figure>\n<p>For <strong>Diadora<\/strong>, Made in Italy is about preserving <strong>italian craftsmanship<\/strong>, one of the most appreciated traditions in the world. Some models of Diadora shoes are still made with the techniques and machines of the past, hand-stitched and finished.<\/p>\n<figure id=\"attachment_9541\" aria-describedby=\"caption-attachment-9541\" style=\"width: 787px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9533\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/Marco-Lucchinelli_1984-diadora-1.jpg\" alt=\"biker-boots-marco-lucchinelli-diadora-1984.jpg\" width=\"787\" height=\"486\" \/><figcaption id=\"caption-attachment-9541\" class=\"wp-caption-text\">Biker boots for Marco Lucchinelli, Diadora, 1984.<\/figcaption><\/figure>\n<p class=\"p1\">To proudly celebrate its 70th anniversary, <strong>Diadora organizes an exhibition, curated by Davide Giannella, in Florence, during Pitti Immagine Uomo<\/strong>. The show celebrates the brand with a series of works by <strong>contemporary artists<\/strong>, inspired by speed, as a common element of the sports in which the brand has been a leading player.<\/p>\n<figure id=\"attachment_9545\" aria-describedby=\"caption-attachment-9545\" style=\"width: 787px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9525\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/Dino-Meneghin_1984-diadora-1.jpg\" alt=\"basketball-shoes-dino-meneghin-diadora-1984.jpg\" width=\"787\" height=\"551\" \/><figcaption id=\"caption-attachment-9545\" class=\"wp-caption-text\">Basketball shoes Dino Meneghin, Diadora, 1984.<\/figcaption><\/figure>\n<p class=\"p1\">The artists <strong>Ducati Monroe<\/strong> (<strong>Diego Perrone and Andrea Sala<\/strong>), <strong>Maisie Cousins<\/strong>, <a href=\"http:\/\/gabbereleganza.tumblr.com\">Gabber Eleganza<\/a>, <a href=\"http:\/\/www.invernomuto.info\">Invernomuto<\/a>, and <a href=\"http:\/\/www.studioguenzani.it\/artist\/patrick-tuttofuoco\/\">Patrick Tuttofuoco<\/a>, will use a variety of expressive languages, such as design, photography, motion images and sculpture, for an outstanding exhibition.<\/p>\n<figure id=\"attachment_9546\" aria-describedby=\"caption-attachment-9546\" style=\"width: 787px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9523\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/Bjorn-Borg_1981-diadora-1.jpg\" alt=\"tennis-shoes-bjorn-borg-diadora-1981.jpg\" width=\"787\" height=\"551\" \/><figcaption id=\"caption-attachment-9546\" class=\"wp-caption-text\">Tennis shoes Bjorn Borg, Diadora, 1981.<\/figcaption><\/figure>\n<p class=\"p1\">&#8220;<strong>It Plays Something Else<\/strong>&#8220;, an exhibition to celebrate Diadora&#8217;s 70th anniversary, curated by Davide Giannella, is held at the<strong> Stazione (Station) Leopolda and is open to the public on January 9 and 10, 2019<\/strong>.<\/p>\n<p><a href=\"http:\/\/www.diadora.com\">Diadora.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To celebrate its 70th anniversary, Diadora presents a special exhibition. In a glamorous setting, the Stazione (Station) Leopolda in Florence, with different contemporary artists, who will give life to works with multiple expressive languages, during Pitti Immagine Uomo. Diadora: 70 years of sport Among all the brands which made the history of Made in Italy, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333],"tags":[],"class_list":["post-18640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sport, soccer and lifestyle: Diadora turns 70 - Design Diffusion<\/title>\n<meta name=\"description\" content=\"Diadora, the brand of shoes made in Italy known especially for the soccer cleats of the greatest champions, celebrates its 70th anniversary with an exhibition in Florence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designdiffusion.com\/en\/2019\/01\/05\/sport-soccer-lifestyle-diadora-70\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sport, soccer and lifestyle: Diadora turns 70 - 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