{"id":18736,"date":"2019-02-07T00:00:00","date_gmt":"2019-02-06T23:00:00","guid":{"rendered":"https:\/\/www.designdiffusion.com\/2019\/02\/07\/brunello-cucinelli-40-years-of-excellence-and-savoir-vivre\/"},"modified":"2023-07-24T14:59:58","modified_gmt":"2023-07-24T12:59:58","slug":"brunello-cucinelli-40-years-of-excellence-and-savoir-vivre","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2019\/02\/07\/brunello-cucinelli-40-years-of-excellence-and-savoir-vivre\/","title":{"rendered":"Brunello Cucinelli: 40 Years of Excellence and Savoir Vivre"},"content":{"rendered":"

Brunello Cucinelli, the king of knitwear and humanistic capitalism, celebrates the brand\u2019s 40th<\/sup> anniversary in his \u2018Hamlet of the Spirit\u2019 in Umbria, revived thanks to him<\/strong><\/h2>\n
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Brunello Cucinelli\u2019s wine cellar in Solomeo, medieval hamlet in Umbria<\/figcaption><\/figure>\n

An entrepreneur and a philosopher of the \u2018<\/em><\/strong>humanistic capitalism\u2019<\/em><\/strong>, Brunello Cucinelli celebrated the 40th<\/sup> anniversary of the namesake brand in his beloved Solomeo (Umbria), an ancient hamlet and a hub with a turnover of over 500 million Euros, employing over 1,000 people in Italy and 1,700 abroad, and 3,000 working in 300 laboratories.<\/p>\n

 <\/p>\n

\"\"
Portrait of Brunello Cucinelli<\/figcaption><\/figure>\n

Brunello Cucinelli<\/a> is one of the most famous Italian luxury brands in the world<\/strong>, whose story is told in the book ‘Il sogno di Solomeo’ <\/em><\/strong>(published by Treccani), dedicated to his daughters and all young people, heirs and witnesses of artisan know-how and of the small hamlet, an architectural jewel nestled within medieval stones, built between the 12th<\/sup> and the 13th<\/sup> century.<\/p>\n

Cucinelli, who has recently turned sixty-five, carries out his \u2018project for beauty\u2019<\/em><\/strong> like a Renaissance patron: in addition to fashion, this project includes the protection of hectares of countryside that have been returned to their ancient splendor with vineyards, olive groves, cellars. His \u2018humanistic capitalism\u2019 includes the idea of good work, the avant-garde and the ancient art of knowing how to live well and in harmony with human beings and nature.<\/p>\n

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Hectares of vineyards surrounding Solomeo, in the province of Perugia (Italy), promoted by Brunello Cucinelli<\/figcaption><\/figure>\n

In Solomeo he restored an Italian-style theater<\/strong>, an outdoor arena, a large and working cellar, the church of San Bartolomeo<\/strong> and the professional school<\/strong> of tailoring, gardening, horticulture and masonry.<\/p>\n

\"\"
Il ‘teatro all’italiana’ ristrutturato a Solomeo dal mecenate Brunello Cucinelli<\/figcaption><\/figure>\n

In the fashion collections by Brunello Cucinelli, modern and relaxed silhouettes coexist with artisan and folk culture, with an elegant vintage taste and with details from sportswear. Alchemy gives life to the individual style of the Maison<\/strong> and the places that nourish it, full of everyday life and humanity, symbolized by the monument to human dignity, center and heart of Cucinelli\u2019s artistic inspirations in the Umbrian land.<\/p>\n

\"\"
Monumento alla Dignit\u00e0 dell’Uomo, voluto da Brunello Cucinelli a Solomeo<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Brunello Cucinelli, the king of knitwear and humanistic capitalism, celebrates the brand\u2019s 40th anniversary in his \u2018Hamlet of the Spirit\u2019 in Umbria, revived thanks to him An entrepreneur and a philosopher of the \u2018humanistic capitalism\u2019, Brunello Cucinelli celebrated the 40th anniversary of the namesake brand in his beloved Solomeo (Umbria), an ancient hamlet and a […]<\/p>\n","protected":false},"author":1,"featured_media":10274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[328,373],"tags":[],"class_list":["post-18736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-fashion"],"yoast_head":"\nBrunello Cucinelli: 40 Years of Excellence and Savoir Vivre - Design Diffusion<\/title>\n<meta name=\"description\" content=\"Brunello Cucinelli, the king of knitwear and humanistic capitalism, celebrates the brand\u2019s 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