{"id":18777,"date":"2019-03-11T00:00:00","date_gmt":"2019-03-10T23:00:00","guid":{"rendered":"https:\/\/www.designdiffusion.com\/2019\/02\/21\/ddn-phutura-the-big-event-for-the-fuorisalone-2019\/"},"modified":"2019-02-21T00:00:00","modified_gmt":"2019-02-20T23:00:00","slug":"ddn-phutura-the-big-event-for-the-fuorisalone-2019","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2019\/03\/11\/ddn-phutura-the-big-event-for-the-fuorisalone-2019\/","title":{"rendered":"DDN PHUTURA: The Big Event for the Fuorisalone 2019"},"content":{"rendered":"<h2><strong>DDN Phutura, at the Sforza Castle in Milan, 9-14 April, will let everybody experience (through design) the best possible future for the natural and human environment with talks and installations<\/strong><\/h2>\n<p>Also this year <a href=\"http:\/\/www.designdiffusion.com\">Design Diffusion News<\/a> magazine is organizing a big event for Milan <strong>Design Week <\/strong>(9-14 April 2019). The area before the Sforza Castle will be occupied by <strong>DDN PHUTURA<\/strong>: an <strong>edutainment<\/strong> path including spectacular installations that will let \u2013 both professional and simply curious \u2013 visitors know \u2013 through a <strong>digital and immersive<\/strong> approach \u2013 the most innovative solutions that favor the relationships between people, with a special attention to the environment and using technology in the best possible way.The creator and organizer of DDN PHUTURA, <strong>Francesca Russo<\/strong>, Design Diffusion World, says she completely agrees with the manifesto of the <a href=\"http:\/\/www.terzoparadiso.org\/\"><em>Third Paradise<\/em><\/a> by artist <strong>Michelangelo Pistoletto<\/strong>. Therefore, the mission is to show international visitors of the Fuorisalone a <strong>third possible dimension<\/strong> that combines Eden (first paradise) with <em>techn\u00e9<\/em> (second paradise), representing a balance of the two.<\/p>\n<h3><strong>Two big transparent \u2018greenhouses\u2019 at the entrance of<\/strong> <strong>DDN Phutura<\/strong><\/h3>\n<p>The two structures in Cristal welcome the visitors from Piazza Cairoli and via Beltrami (MM1 metro line) and immediately recall the idea of <strong>attention to nature<\/strong> and <strong>transparent communication<\/strong>. They are made for DDN Phutura by <a href=\"http:\/\/www.priviteraeventi.it\/\">Privitera<\/a>: the greenhouse on the right will be the <strong>&#8216;talk arena&#8217;<\/strong>, animated by excellent speakers, offering a rich palimpsest of talks concerning the themes of eco-sustainability and the new humanism; while the greenhouse on the left will be the reception and press area. At the sunset they will be enlivened by colorful <strong>light effects<\/strong> and <strong>performances<\/strong> of street artist will surround them.<\/p>\n<h3><strong>The virtuous spiral of circular economy<\/strong><\/h3>\n<p>A big circular installation by <a href=\"http:\/\/www.grupposaviola.com\">Saviola Holding<\/a>\u00a0will present, with engaging cinema-like effects, a step by step path to discover the transformation of waste into products made of recycled materials, in line with the underlying philosophy of DDN Phutura.<\/p>\n<h3><strong>Glamping: luxury camping in the nature <\/strong><\/h3>\n<p>The neologism is a blend of <strong>glam + camping<\/strong>, a growing trend that meets the needs of those who want to spend their spare time surrounded by nature, without sacrificing comfort or living luxury. DDN Phutura will host <strong>Luxury Mobile-Homes and Lodges <\/strong>by\u00a0<a href=\"http:\/\/www.crippaconcept.com\/\">CrippaConcept<\/a>, characterized by a refined and <strong>ecological design<\/strong>. A dream escape in the beauty of nature that will be very impactful in the urban liveliness of the Fuorisalone<\/p>\n<h3><strong>The connected benches<\/strong><\/h3>\n<p>A typical piece of <strong>urban furniture<\/strong>, the benches of DDN Phutura contain a technological surprise: connection. They will offer a relaxing moment and will make it possible to surf the net, getting in touch with near and distant worlds. These simple seats express the <strong>urban potential<\/strong> to experience time and space in a new way, from free time to smart working.<\/p>\n<h3><strong>Success after success, DDN follows a green path<\/strong><\/h3>\n<p>The event organized by DDN during the Fuorisalone 2018 was called Inhabits and, in the same prestigious location of the Sforza Castle, attracted <strong>hundreds of thousands visitors<\/strong>. An even greater success is expected for DDN Phutura in 2019, about which you have just had a preview. The power of its message, towards a <strong>balance between sociality, nature and technology<\/strong>, is magnetic for the operators, for professionals working in other fields and for the general public: the extended concept of design that gives a positive impulse to our present\/future has conquered everybody. [LB]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DDN Phutura, at the Sforza Castle in Milan, 9-14 April, will let everybody experience (through design) the best possible future for the natural and human environment with talks and installations Also this year Design Diffusion News magazine is organizing a big event for Milan Design Week (9-14 April 2019). The area before the Sforza Castle [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333],"tags":[],"class_list":["post-18777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DDN PHUTURA: The Big Event for the Fuorisalone 2019 - Design Diffusion<\/title>\n<meta name=\"description\" content=\"DDN Phutura, at the Sforza Castle, Milan, 9-14 April, will let everybody experience the best possible future for the natural and human environment with talks and installations\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designdiffusion.com\/en\/2019\/03\/11\/ddn-phutura-the-big-event-for-the-fuorisalone-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DDN PHUTURA: The Big Event for the Fuorisalone 2019 - 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