{"id":18817,"date":"2019-03-07T00:00:00","date_gmt":"2019-03-06T23:00:00","guid":{"rendered":"https:\/\/www.designdiffusion.com\/2019\/03\/07\/design-your-life-brera-design-district\/"},"modified":"2023-07-24T15:01:58","modified_gmt":"2023-07-24T13:01:58","slug":"design-your-life-brera-design-district","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2019\/03\/07\/design-your-life-brera-design-district\/","title":{"rendered":"Design your life: 10 years of Brera Design District"},"content":{"rendered":"<p><h3 class=\"p1\">Brera Design District, one of the leading districts of Milan&#8217;s design week, celebrates its tenth anniversary.<\/h3>\n<figure id=\"attachment_10240\" aria-describedby=\"caption-attachment-10240\" style=\"width: 689px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-10240\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/House-in-Motion-OrtoBotanico_ph-Annavittoria-Avesani.jpg\" alt=\"mt-masking-tape-brera-design-district.jpg\" width=\"689\" height=\"460\" \/><figcaption id=\"caption-attachment-10240\" class=\"wp-caption-text\">Installazione all&#8217;Orto Botanico, Brera Design District 2018, foto Mattia Vacca.<\/figcaption><\/figure>\n<p class=\"p1\">In 2018, <a href=\"\/?p=139985\">Brera Design Week<\/a> registered a record edition, with 210 events, 395 exhibitors and a passage of over 350 thousand people.<\/p>\n<figure id=\"attachment_10250\" aria-describedby=\"caption-attachment-10250\" style=\"width: 689px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-10250\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/Wallpaper_Handmade_stefania-tagliabue.jpg\" alt=\"wallpaper-handmade-brera-design-district.jpg\" width=\"689\" height=\"460\" \/><figcaption id=\"caption-attachment-10250\" class=\"wp-caption-text\">Wallpaper Handmade, Brera Design District 2018, foto Stefania Tagliabue.<\/figcaption><\/figure>\n<p>With all these results, <strong>Brera Design Week<\/strong> will be presenting itself in 2019 with the claim &#8220;<strong>Design your life<\/strong>&#8220;, an invitation to the general public, to enter into the spirit of the project, and to designers, to design with sustainability in mind.<\/p>\n<figure id=\"attachment_10246\" aria-describedby=\"caption-attachment-10246\" style=\"width: 787px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-10246\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/Preciosa_ph-Raffaele-Riccardelli.jpg\" alt=\"preciosa-brera-design-district-2018.jpg\" width=\"787\" height=\"525\" \/><figcaption id=\"caption-attachment-10246\" class=\"wp-caption-text\">Installazione dell&#8217;azienda Preciosa, Brera Design District 2018, foto Raffaele Riccardelli.<\/figcaption><\/figure>\n<h4>Lezioni di design Award<\/h4>\n<p>Like every year, it proposes a format that includes the choice of a theme and the <strong>Design Lessons award<\/strong>. For the tenth edition, <strong>10 Ambassadors<\/strong> have been identified, which develop 10 different project themes, through exhibitions and presentations.<\/p>\n<p>1) DESIGN YOUR <strong>COMMUNITY:\u00a0Marco Mari an Carlotta Borruto<\/strong> (Italia Innovation)<\/p>\n<p>2) DESIGN YOUR <strong>CREATIVITY<\/strong>: <strong>Mauro Martino<\/strong> (IBM Research AI, Northeastern University, Italy \/ US)<\/p>\n<p>3) DESIGN YOUR <strong>CULTURE<\/strong>: <strong>Ivano Atzori e Kyre Chenven<\/strong> (Pretziada)<\/p>\n<p>4) DESIGN YOUR <strong>EMOTION<\/strong>: <strong>Oliver Marlow<\/strong> (StudioTilt &#8211; Codesign)<\/p>\n<p>5) DESIGN YOUR <strong>FUTURE<\/strong>: <strong>Mario Cucinella<\/strong> (Architetto | MCA, SOS School of Sustainability)<\/p>\n<p>6) DESIGN YOUR <strong>IDEAS<\/strong>: <strong>Daniel and Markus Freitag<\/strong> (Freitag)<\/p>\n<p>7) DESIGN YOUR <strong>IMAGINATIONS<\/strong>: <strong>Thayse Vi\u00e9gas<\/strong> (Casa Canvas)<\/p>\n<p>8) DESIGN YOUR <strong>MEMORIES<\/strong>: <strong>Aldo Cibic<\/strong> (Designer)<\/p>\n<p>9) DESIGN YOUR <strong>TRANSFORMATION<\/strong>: <strong>Stefano Maffei<\/strong> (Docente, Politecnico di Milano)<\/p>\n<p>10) DESIGN YOUR <strong>VALUE<\/strong>: <strong>Ben Sheppard<\/strong> (Mc Kinsey Design Index -The Business value of design)<\/p>\n<figure id=\"attachment_10248\" aria-describedby=\"caption-attachment-10248\" style=\"width: 787px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10248\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/vitra_ph-mattia-vacca_8823.jpg\" alt=\"vitra-brera-design-district.jpg\" width=\"787\" height=\"525\" \/><figcaption id=\"caption-attachment-10248\" class=\"wp-caption-text\">Vitra allo spazio La Pelota, Brera Design District 2018, foto Mattia Vacca.<\/figcaption><\/figure>\n<p>Among the events for 2019, <strong>Brera Design Apartment<\/strong> hosts <strong>Planetario<\/strong>, an interior design project by <a href=\"\/?p=139341\">Cristina Celestino<\/a> for <strong>Besana Carpet Lab<\/strong>, where the main character is a collection of carpets created by the designer.<\/p>\n<figure id=\"attachment_10242\" aria-describedby=\"caption-attachment-10242\" style=\"width: 787px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10242\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/MT-Masking-Tape-ph-stefania-tagliabue.jpg\" alt=\"mt-masking-tape-brera-design-district.jpg\" width=\"787\" height=\"525\" \/><figcaption id=\"caption-attachment-10242\" class=\"wp-caption-text\">MT Masking Tape, Brera Design District 2018, foto Stefania Tagliabue.<\/figcaption><\/figure>\n<p>For the theme &#8220;Design your life&#8221;, <strong>Iris Ceramica Group<\/strong> presents <strong>MateriAttiva<\/strong>, a project by <strong>SOS School of Sustainability<\/strong> with <strong>Mario Cucinella Architects<\/strong>. The project offers visitors a multi-sensorial experience which guides them through a space evoking a new pact between man and nature.<\/p>\n<figure id=\"attachment_10234\" aria-describedby=\"caption-attachment-10234\" style=\"width: 787px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10234\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/accademia-brera-ph-mattia-vacca_8641.jpg\" alt=\"accademia-brera-design-district.jpg\" width=\"787\" height=\"525\" \/><figcaption id=\"caption-attachment-10234\" class=\"wp-caption-text\">Accademia di Brera, Brera Design District 2018, foto Mattia Vacca.<\/figcaption><\/figure>\n<p>Again on the subject of sustainability, <strong>Timberland<\/strong> presents <strong>RoBOTL<\/strong>, a <strong>Gio&#8217; Forma<\/strong> project inspired by Rebotl, a collection of shoes patented by Timberland. The exhibition, in XXV Aprile square, will be a robot, RoBOTL, a superhero of sustainability.<\/p>\n<figure id=\"attachment_10236\" aria-describedby=\"caption-attachment-10236\" style=\"width: 787px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10236\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/Bulgari-Rules_-Giulia-Balestrieri.jpg\" alt=\"bulgari-rules-brera-design-district.jpg\" width=\"787\" height=\"525\" \/><figcaption id=\"caption-attachment-10236\" class=\"wp-caption-text\">Bulgari Rules, Brera Design District 2018, foto Giulia Balestrieri.<\/figcaption><\/figure>\n<p>The Brera Design District is also home to a large number of companies and designers.<\/p>\n<p><strong>For a complete list and all the info: <a href=\"http:\/\/2019.breradesignweek.it\/\">BreraDesignWeek.it<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brera Design District, one of the leading districts of Milan&#8217;s design week, celebrates its tenth anniversary. In 2018, Brera Design Week registered a record edition, with 210 events, 395 exhibitors and a passage of over 350 thousand people. With all these results, Brera Design Week will be presenting itself in 2019 with the claim &#8220;Design [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10800,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333],"tags":[],"class_list":["post-18817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Design your life: 10 years of Brera Design District - Design Diffusion<\/title>\n<meta name=\"description\" content=\"Brera Design District, one of the leading districts of Milan&#039;s design week, celebrates its tenth anniversary.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designdiffusion.com\/en\/2019\/03\/07\/design-your-life-brera-design-district\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design your life: 10 years of Brera Design District - 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