{"id":19041,"date":"2019-05-16T00:00:00","date_gmt":"2019-05-15T22:00:00","guid":{"rendered":"https:\/\/www.designdiffusion.com\/2019\/05\/16\/starbucks-reserve-roastery-opens-in-new-york\/"},"modified":"2023-07-24T15:07:30","modified_gmt":"2023-07-24T13:07:30","slug":"starbucks-reserve-roastery-opens-in-new-york","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2019\/05\/16\/starbucks-reserve-roastery-opens-in-new-york\/","title":{"rendered":"Starbucks Reserve Roastery Opens in New York"},"content":{"rendered":"<h2><strong>The new<\/strong> <strong>Starbucks Reserve Roastery in New York is not a simple caf\u00e9, but a <\/strong><strong>workshop and a stage, where you can embark on a knowledge journey about coffee <\/strong><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-119122\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/4-1024x789.jpg\" alt=\"starbucks-reserve-roastery-new-york\" width=\"840\" height=\"647\" \/><\/p>\n<p>Starbucks has a long history in the city of New York. <strong>The first store opened on Broadway in 1994<\/strong>. 25 years later, there are 350 caf\u00e9s across the city\u2019s five boroughs, employing 5,000 people.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-119124\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/5-1-1024x640.jpg\" alt=\"\" width=\"840\" height=\"525\" \/><\/p>\n<p>The new Reserve Roastery continues this unstoppable path. Spread across over 2,000 square meters, the new <strong>NYC<\/strong> <strong>Starbucks <\/strong>includes various caf\u00e9 areas, a counter where it is possible to buy roasted coffee beans, an area dedicated to the Princi bakery and the <em>Arriviamo<\/em> cocktail bar on the mezzanine. The roaster is the heart of the project, which best interprets the aesthetics of a well-set space in the context of the Meatpacking District, with its industrial style, the abundance of copper and wood.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-119126\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/6-1-1024x683.jpg\" alt=\"\" width=\"840\" height=\"560\" \/><\/p>\n<p>The concept was overseen by Liz Muller, chief design officer and senior vice president of Starbucks, who collaborated with Brooklyn artists and designers to \u201cchisel the details\u201d of an enterprise aimed to involve and fascinate the city.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-119128\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/7-1024x726.jpg\" alt=\"starbucks-reserve-roastery-new-york\" width=\"840\" height=\"596\" \/><\/p>\n<p>The three level space scenically celebrates the \u201c<strong>liturgy<\/strong>\u201d<strong> of coffee, from the coffee bean to the cup<\/strong>. There are many functional features that make such a large (and spacious) environment more livable: the coffered ceiling, inspired by the grid of New York blocks, for example, is not a mere aesthetic detail, but a refined sound-absorbing system that controls the acoustics even at full capacity.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-119130\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/8-1024x683.jpg\" alt=\"\" width=\"840\" height=\"560\" \/><\/p>\n<p>Customers are welcomed by hundreds of custom-made walnut chairs by <a href=\"http:\/\/bassamfellows.com\/\">Bassamfellows<\/a>, accompanying numerous coffee tables and a wood-burning fireplace. Lamps are in hand-bent metal by <a href=\"https:\/\/www.studiosnowpuppe.nl\/\">Studio Snowpuppe<\/a> and Marc de Groot. According to Liz Muller, \u201cit\u2019s beautiful furniture with a classic yet modern American style \u2013 and also sturdy\u201d.<\/p>\n<p>[Text Luisa Castiglioni &#8211; Photo Matt Glac]<\/p>\n<p>This article was published in DDN#248. Discover the latest issue and the special section dedicated to New York.<\/p>\n<p>Discover <a href=\"\/?p=109776\">New York Design Pavilion 2019<\/a><\/p>\n<p>Discover <a href=\"https:\/\/www.ddnblog.it\/en\/2019\/04\/24\/icff-new-york-design-north-america\/\">ICFF New York 2019<\/a><\/p>\n<p>Discover <a href=\"\/?p=110285\">Design Exhibitions in New York at MoMA and Cooper-Hewitt Museum<\/a><\/p>\n<p>Discover <a href=\"\/?p=119100\">Hotels in New York Offering Comfort, Luxury and Design<\/a><\/p>\n<p>Discover <a href=\"\/?p=110319\">New York City&#8217;s Vertical Labyrinth<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new Starbucks Reserve Roastery in New York is not a simple caf\u00e9, but a workshop and a stage, where you can embark on a knowledge journey about coffee Starbucks has a long history in the city of New York. The first store opened on Broadway in 1994. 25 years later, there are 350 caf\u00e9s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[325,326],"tags":[],"class_list":["post-19041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture","category-hospitality"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Starbucks Reserve Roastery Opens in New York - Design Diffusion<\/title>\n<meta name=\"description\" content=\"The new Starbucks Reserve Roastery in New York is not a simple caf\u00e9, but a workshop and a stage, where you can embark on a knowledge journey about coffee\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designdiffusion.com\/en\/2019\/05\/16\/starbucks-reserve-roastery-opens-in-new-york\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks Reserve Roastery Opens in New York - 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