{"id":19083,"date":"2019-05-27T00:00:00","date_gmt":"2019-05-26T22:00:00","guid":{"rendered":"https:\/\/www.designdiffusion.com\/2019\/05\/27\/edit-napoli-domitilla-dardi\/"},"modified":"2023-07-24T15:08:33","modified_gmt":"2023-07-24T13:08:33","slug":"edit-napoli-domitilla-dardi","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2019\/05\/27\/edit-napoli-domitilla-dardi\/","title":{"rendered":"Domitilla Dardi: (EDIT) Napoli, design by designers"},"content":{"rendered":"<p><strong>A new event for those who love Italian design: EDIT Napoli is a trade fair dedicated to design by designers, debuting June 7 to 9 in the Monastery of San Domenico Maggiore, Naples.<\/strong> (On June 6, press preview and opening).<br \/>\n<strong>The first edition hosts 60 selected exhibitors<\/strong>, local and international players, designers, artisans and small and brands. Based on an <strong>idea by Domitilla Dardi and Emilia Petruccelli<\/strong>, EDIT Napoli will welcome international buyers looking for the finest Italian design at affordable prices.<\/p>\n<figure id=\"attachment_10848\" aria-describedby=\"caption-attachment-10848\" style=\"width: 689px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-10847\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/Dirk-Vander-Kooij_Menhir-Bench-1.jpg\" alt=\"menhir-bench-vander-koij.jpg\" width=\"689\" height=\"689\" \/><figcaption id=\"caption-attachment-10848\" class=\"wp-caption-text\">Menhir bench, by Dirk Vander Kooij<\/figcaption><\/figure>\n<p><strong>We invited Domitilla Dardi, curator of EDIT Napoli and curator of the design exhibitions at MAXXI in Rome, to talk a little more about the philosophy of EDIT Napoli.<\/strong><\/p>\n<h4>Where did the idea of EDIT Napoli come from?<\/h4>\n<p>EDIT Napoli comes from the addition of different experiences, mine and that of Emilia Petruccelli. My professional experience is mainly as a curator, while Emilia is very experienced in selling selected designer <a href=\"https:\/\/designdiffusion.com\/en\/tag\/furniture-en\/\">furniture<\/a>, thanks to the Galleria Mia in Rome, founded 10 years ago and now a benchmark for fans of affordable good design.<br \/>\nThen we realized <strong>that there was room for something different, in a market featuring mainly big fairs, huge and scattered<\/strong>, and in the end not very appealing for buyers not interested in big brands, or <strong>exhibitions of limited editions very expensive<\/strong>, and unaffordable for most of the public.<\/p>\n<figure id=\"attachment_10856\" aria-describedby=\"caption-attachment-10856\" style=\"width: 886px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-10855\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/Simone-Crestani_Eterea-Alberto-Parise-1.jpg\" alt=\"console-eterea-simone-crestani.jpg\" width=\"886\" height=\"591\" \/><figcaption id=\"caption-attachment-10856\" class=\"wp-caption-text\">Console Eterea, by Simone Crestani, photo by Alberto Parise.<\/figcaption><\/figure>\n<h4>Affordable design<\/h4>\n<p>International buyers are more and more looking for products to furnish the whole house, as the fully furnished house is a very popular trend in the world. <strong>EDIT Napoli is therefore the link between designers and small businesses, and the buyers looking for an alternative to big brands; many small companies make high quality products, but then they have troubles in finding the right customers<\/strong>. In our opinion, the market lacks trade shows for these specific situations, small trade fairs for small-scale quality productions.<\/p>\n<figure id=\"attachment_10854\" aria-describedby=\"caption-attachment-10854\" style=\"width: 886px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-10853\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/Rometti_Paros-1.jpg\" alt=\"pottery-paros-rometti.jpg\" width=\"886\" height=\"411\" \/><figcaption id=\"caption-attachment-10854\" class=\"wp-caption-text\">Pottery Paros, by Rometti.<\/figcaption><\/figure>\n<p><strong>The uniqueness of EDIT Napoli, therefore, is to be a trade fair<\/strong>, where buyers find products ready for the market. Not prototypes, nor limited editions, but authentic products at affordable prices.<\/p>\n<figure id=\"attachment_10862\" aria-describedby=\"caption-attachment-10862\" style=\"width: 689px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10861\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/DeCastelli_AlbertoParise_2-1.jpg\" alt=\"coffee-tables-de-castelli.jpg\" width=\"689\" height=\"467\" \/><figcaption id=\"caption-attachment-10862\" class=\"wp-caption-text\">Sunrise and Sunset, coffee tables design by Artefatto, for De Castelli.<\/figcaption><\/figure>\n<h4>Naples, international city<\/h4>\n<p>Other than the quality of the products, <strong>the other strength of EDIT Napoli is the location<\/strong>, the complex of the Monastery of San Domenico Maggiore, <strong>in Naples city center. Naples is an international and cosmopolitan city, rich in history and culture, representing the ideal hub of Southern Europe<\/strong>. Along with the beauty of the city, <strong>the Monastery is a historical setting<\/strong>, perfect to host the little design stories on display, described without any hurry, respecting the right times, to fully understand the value of these products.<\/p>\n<figure id=\"attachment_10852\" aria-describedby=\"caption-attachment-10852\" style=\"width: 886px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10851\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/Nayef-Francis_Cul-de-Sac-Karen-Josette-1.jpg\" alt=\"small-armchair-cul-de-sac-francis-nayef.jpg\" width=\"886\" height=\"591\" \/><figcaption id=\"caption-attachment-10852\" class=\"wp-caption-text\">Cul-de-Sac small armchair by Nayef Francis, photo by Karen &amp; Josette.<\/figcaption><\/figure>\n<p><strong>For the first edition of EDIT Napoli we selected 60 exhibitors<\/strong>, in an very simple setting and with no partitions. We didn&#8217;t want to overload such a naturally dramatic venue with heavy displays, and we allocated the same spaces to all exhibitors, divided into two modules: a small one and a large one.<\/p>\n\n<p>The goal is an exhibition combining beautiful products with a quality setting, in a striking atmosphere. The most qualified buyers now expect beauty across the board, and with EDIT Napoli we hope to meet this growing demand.<\/p>\n<p>Discover <a href=\"https:\/\/designdiffusion.com\/en\/2019\/06\/01\/edit-napoli-trade-show-design-by-designers\/\">EDIT Napoli here<\/a><\/p>\n<p>Info: <a href=\"https:\/\/editnapoli.com\">Editnapoli.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new event for those who love Italian design: EDIT Napoli is a trade fair dedicated to design by designers, debuting June 7 to 9 in the Monastery of San Domenico Maggiore, Naples. (On June 6, press preview and opening). The first edition hosts 60 selected exhibitors, local and international players, designers, artisans and small [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12834,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[328],"tags":[299],"class_list":["post-19083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-furniture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Domitilla Dardi: (EDIT) Napoli, design by designers - Design Diffusion<\/title>\n<meta name=\"description\" content=\"EDIT Napoli, a new trade show dedicated to design of designers, debuts June 7 to 9 in the Monastery of San Domenico Maggiore, Naples.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designdiffusion.com\/en\/2019\/05\/27\/edit-napoli-domitilla-dardi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Domitilla Dardi: (EDIT) Napoli, design by designers - 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