{"id":19141,"date":"2019-06-14T00:00:00","date_gmt":"2019-06-13T22:00:00","guid":{"rendered":"https:\/\/www.designdiffusion.com\/2019\/06\/14\/divani-divani-by-natuzzi-apre-il-negozio-piu-grande-ditalia\/"},"modified":"2023-07-24T15:10:16","modified_gmt":"2023-07-24T13:10:16","slug":"divani-divani-by-natuzzi-apre-il-negozio-piu-grande-ditalia","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2019\/06\/14\/divani-divani-by-natuzzi-apre-il-negozio-piu-grande-ditalia\/","title":{"rendered":"Divani&#038;Divani by Natuzzi Inaugurates Italy\u2019s Largest Flagship Store"},"content":{"rendered":"<h2>Divani&amp;Divani by Natuzzi celebrates its 60th anniversary by opening Italy\u2019s largest flagship store<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-121130\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/Divani-Divani-by-Natuzzi_GERENZANO_9-2-1024x759.jpg\" alt=\"\" width=\"840\" height=\"623\" \/><\/p>\n<p><a href=\"https:\/\/www.divaniedivani.it\/\"><span style=\"font-weight: 400;\">Divani &amp; Divani by Natuzzi<\/span><\/a><span style=\"font-weight: 400;\"> opens its <\/span><b>largest store in Italy <\/b><span style=\"font-weight: 400;\">in the province of Varese, in Gerenzano. The 1,000 sq m exhibition area accommodates armchairs, sofas, beds, furniture for the living room and accessories, celebrating the comfort, innovation and craftsmanship offered by this brand that, with passion, has been dedicating itself to a large customer base since 1959.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-121132\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/DivaniDivanibyNatuzzi_Gerenzano_9-1024x604.jpg\" alt=\"\" width=\"840\" height=\"495\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In the new store, customers will be able to choose among <\/span><b>comfortable and enveloping sofas<\/b><span style=\"font-weight: 400;\"> equipped with sophisticated electrically-operated relaxation mechanisms, sofas that can be converted into beds in a few seconds and space-saving solutions.<\/span><\/p>\n<p><strong><img decoding=\"async\" class=\"aligncenter size-large wp-image-121134\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/Divani-Divani-by-Natuzzi_GERENZANO_4-1024x684.jpg\" alt=\"\" width=\"840\" height=\"561\" \/><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The products offer <\/span><b>wide customization possibilities<\/b><span style=\"font-weight: 400;\"> thanks to an extremely wide range of leathers and fabrics. In order to ensure maximum customer satisfaction, customers can use the <\/span><b>3D HD Product Configurator<\/b><span style=\"font-weight: 400;\">, a system that allows them to design their sofa down to the last detail: from configuration to color, from functions to finishes, from feet to stitches, immediately seeing the result in high resolution.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-121136\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/DivaniDivanibyNatuzzi_Gerenzano_4-1024x684.jpg\" alt=\"\" width=\"840\" height=\"561\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The inauguration of the flagship store will take place on <\/span><b>Saturday, June 15<\/b><b>th<\/b><span style=\"font-weight: 400;\">, from 5pm to 8pm, Via Gianpiero Clerici 129, with Pasquale Natuzzi, President and CEO of the Natuzzi Group. On this occasion, customers will have the opportunity to see, in the store, what happens \u201cbehind the scenes\u201d of the creation of a new product and the latest technologies of the Natuzzi sofas, admiring the brand\u2019s mastery in the capitonn\u00e9 processing carried out by the Group\u2019s skilled craftsmen.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-121138\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/DivaniDivanibyNatuzzi_Gerenzano_3-1024x766.jpg\" alt=\"\" width=\"840\" height=\"628\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The day will be animated by a contest that will award the first ten customers with the chance to decide the price of the sofa chosen from the special Opening Collection. But surprises are not over: even if you do not participate in the contest you will be able to participate in the draw for a sofa from the same collection.<\/span><\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-121142\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/DivaniDivanibyNatuzzi_Gerenzano_7-1024x684.jpg\" alt=\"\" width=\"840\" height=\"561\" \/>\u00a0<\/strong><\/p>\n<h3>The success of the new Natuzzi collection with the Trionfo sofa<\/h3>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-121144\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/Trionfo-5bbdcf3f0b1e32-1024x626.jpg\" alt=\"trionfo-divano-natuzzi\" width=\"840\" height=\"514\" \/><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The Trionfo sofa is equipped with the innovative <\/span><b>CubicomfortTM &#8211; Triple Motion Technology<\/b><span style=\"font-weight: 400;\">, which allows you to move the cushions in different positions suitable for different moments: reading, resting, home cinema.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-121146\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/Trionfo-5bbdcf3f0bde66-1024x626.jpg\" alt=\"\" width=\"840\" height=\"514\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Modern and functional, Trionfo has soft and welcoming seats, each featuring <\/span><b>three electrically-operated independent motion mechanisms<\/b><span style=\"font-weight: 400;\"> that allow you to adjust the position of the backrest, seat, footrest and headrest. With the exclusive <\/span><b>Divani&amp;Divani Sofa Control<\/b> <b>App<\/b><span style=\"font-weight: 400;\"> \u2013 free download from the App Store and Google Play \u2013 it is possible to activate and adjust the relaxation mechanisms of the sofa via your smartphone\u2019s Bluetooth and <\/span><b>save the favorite positions<\/b><span style=\"font-weight: 400;\"> of each family member.<\/span> [Text Carlotta Russo]<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Divani&amp;Divani by Natuzzi celebrates its 60th anniversary by opening Italy\u2019s largest flagship store Divani &amp; Divani by Natuzzi opens its largest store in Italy in the province of Varese, in Gerenzano. The 1,000 sq m exhibition area accommodates armchairs, sofas, beds, furniture for the living room and accessories, celebrating the comfort, innovation and craftsmanship offered [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13509,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[328,333],"tags":[],"class_list":["post-19141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Divani&amp;Divani by Natuzzi Inaugurates Italy\u2019s Largest Flagship Store - Design Diffusion<\/title>\n<meta name=\"description\" content=\"Divani &amp; Divani by Natuzzi opens its largest store in Italy in the province of Varese, in Gerenzano\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designdiffusion.com\/en\/2019\/06\/14\/divani-divani-by-natuzzi-apre-il-negozio-piu-grande-ditalia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Divani&amp;Divani by Natuzzi Inaugurates Italy\u2019s Largest Flagship Store - 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