{"id":19298,"date":"2019-08-08T00:00:00","date_gmt":"2019-08-07T22:00:00","guid":{"rendered":"https:\/\/www.designdiffusion.com\/2019\/08\/08\/lorenzi-milano-new-store-same-excellence\/"},"modified":"2023-07-24T15:18:48","modified_gmt":"2023-07-24T13:18:48","slug":"lorenzi-milano-new-store-same-excellence","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2019\/08\/08\/lorenzi-milano-new-store-same-excellence\/","title":{"rendered":"Lorenzi Milano: new store, same excellence"},"content":{"rendered":"<h2 class=\"p1\">In June 2019, the Milan-based store of Lorenzi Milano reopened, the ideal continuation of the historic G. Lorenzi store in Montenapoleone street<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-124021 aligncenter\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/lorenzi_milano_cavatappi.jpg\" alt=\"\" width=\"787\" height=\"525\" \/><\/p>\n<h3 class=\"p1\">G. Lorenzi: a Milanese history<\/h3>\n<p class=\"p1\"><strong>G. Lorenzi<\/strong> (permanently closed in 2014) <strong>was a shop founded in 1929 in Via Montenapoleone<\/strong>. Today heart of the Milanese fashion district, in the early twentieth century the street was part of an elegant and exclusive residential area, with an ideal clientele for a manufacturer of the highest quality as <strong>Lorenzi. Born as cutlery, G. Lorenzi had later expanded the offer with other household items, featuring first-class materials and workmanship.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-124025\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/lorenzi_milano_coltelli.jpg\" alt=\"\" width=\"787\" height=\"526\" \/><\/p>\n<p class=\"p1\">Over the years, <strong>G. Lorenzi built an international reputation<\/strong>, for the wide range of objects of different kinds, such as chessboards, bathroom items, smoking items, as well as the wide choice of knives, of course. From the 1960s to 2014 the shop was run by brothers Franco and Aldo, sons of Giovanni.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-124015\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/lorenzi_milano_1.jpg\" alt=\"\" width=\"787\" height=\"527\" \/><\/p>\n<p class=\"p1\"><strong>Lorenzi Milano<\/strong>, today, is a company managed by <strong>Mauro Lorenzi, who belongs to the fourth generation of the family<\/strong>. After the closure of the historic store in Via Montenapoleone, Lorenzi kept on creating its collections of precious and exclusive objects in the workshop in Morimondo street, a place chosen by no coincidence, in the heart of old industrial Milan.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-124027\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/lorenzi_milano_cucchiai.jpg\" alt=\"\" width=\"787\" height=\"525\" \/><\/p>\n<p class=\"p1\"><strong>Fine materials such as precious woods, bamboo, mother-of-pearl, horn and marble<\/strong> are processed with great care to manufacture a wide range of objects, from travel and smoking accessories to those for personal care, from the renowned cutlery to even more sought-after products, such as cellar supplies. <strong>A men&#8217;s universe, as per long tradition, which also includes nappa leather backpacks and furnishing accessories, especially for the wardrobe.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-124019\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/lorenzi_milano_bagno.jpg\" alt=\"\" width=\"787\" height=\"526\" \/><\/p>\n<h3 class=\"p1\">Lorenzi Milano: the excellence keeps on going<\/h3>\n<p class=\"p1\"><strong>The new Lorenzi Milano store, in the historic Palazzo Bolchini, in Piazza Meda (Meda square)<\/strong>, is in the same exclusive area as the previous one. <strong>Designed by architect Filippo Dini,<\/strong> it is a contemporary version of the soul of the ancient shop. <strong>The finishes are in green marble Alpi and Ceppo di Gr\u00e9<\/strong>, a stone extracted from the only quarry still active in Lombardy; <strong>the ceilings have brought to light the stuccoes of the 1930s<\/strong>. It occupies a surface of 180 square meters, featuring three large windows, and it&#8217;s furnished with Canaletto walnut shelving, just like the old cutlery shops of the past. <strong>Small containers covered with leather complete the display, confirming <a href=\"https:\/\/lorenzi-milano.com\">Lorenzi Milano<\/a>&#8216;s commitment to excellence<\/strong>. [Roberta Mutti]<\/p>\n<figure id=\"attachment_124030\" aria-describedby=\"caption-attachment-124030\" style=\"width: 823px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-124029 size-full\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/mauro_giovanni_lorenzi.jpg\" alt=\"\" width=\"823\" height=\"787\" \/><figcaption id=\"caption-attachment-124030\" class=\"wp-caption-text\">Mauro Lorenzi (left), with Giovanni Lorenzi, founder of the cutlery in via Montenapoleone (Montenapoleone street).<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In June 2019, the Milan-based store of Lorenzi Milano reopened, the ideal continuation of the historic G. Lorenzi store in Montenapoleone street G. Lorenzi: a Milanese history G. Lorenzi (permanently closed in 2014) was a shop founded in 1929 in Via Montenapoleone. Today heart of the Milanese fashion district, in the early twentieth century the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14913,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333],"tags":[],"class_list":["post-19298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lorenzi Milano | New store, same excellence | Design Diffusion<\/title>\n<meta name=\"description\" content=\"Lorenzi Milano is the new store, opened in June 2019, which carries on the history of excellence of G. 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