{"id":19477,"date":"2019-10-21T00:00:00","date_gmt":"2019-10-20T22:00:00","guid":{"rendered":"https:\/\/www.designdiffusion.com\/2019\/10\/21\/color-in-italian-homes-a-research-by-sigma-coatings\/"},"modified":"2023-07-24T15:24:07","modified_gmt":"2023-07-24T13:24:07","slug":"color-in-italian-homes-a-research-by-sigma-coatings","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2019\/10\/21\/color-in-italian-homes-a-research-by-sigma-coatings\/","title":{"rendered":"Color in Italian Homes: A Research by Sigma Coatings"},"content":{"rendered":"

From the research by Sigma Coatings: the living styles of Italian people<\/strong><\/h2>\n

Sigma Coatings<\/a> carried out a research on the use of color<\/a> in domestic environments, titled \u201cThe emotional styles of living<\/strong>.\u201d From the results of the survey, it emerges that for Italian people the paint color of their walls is very important, and interacts with the deepest aspects of their personality, involving the emotional sphere and influencing the well-being.<\/p>\n

\"\"<\/a>\"\"\"\"\"\"<\/p>\n

Sigma Coatings<\/a>\u2019 research shows that 20% of Italians (mainly men, 25%) associate color with the concept of positivity, happiness and relaxation, while 20% (mainly women, 22%) associate color with feelings and emotions; followed by creativity in choices and combinations (19%), energy, vitality and freedom (18%).<\/p>\n

\"colore-pittura-pareti.jpg\"<\/strong><\/h3>\n

The chromatic universe of Italian people<\/h3>\n

In the Italian culture, the use of color at home is very rich in terms of chromatic variety<\/strong>. According to 75% of Italians, color at home is the basis for well-being. As a consequence, it is not surprising that almost all Italians have a favorite color (97%) and associate it with specific emotions (96%).<\/p>\n

\"\"<\/p>\n

White<\/strong> is their favorite color (24%), followed by blue<\/strong> and yellow<\/strong> (10%), red<\/strong> (9%), blue<\/strong> and green<\/strong> (8%), orange<\/strong> (6%), beige<\/strong> (4%), grey<\/strong> and pink<\/strong> (2%), lilac<\/strong>, purple<\/strong>, blue<\/strong>, light yellow<\/strong> and golden yellow<\/strong> (1%). The functions most attributed to colors in everyday life are confidence, familiarity, compatibility, experimentation, creativity<\/strong>.<\/p>\n

Discover also <\/strong>Fresh Air<\/strong><\/a>, the paint that purifies air<\/strong><\/p>\n

\"\"<\/p>\n

Women and color at home: Italian women\u2019s favorite colors are yellow, green and blue<\/h3>\n

The survey carried out by Sigma Coatings<\/a> shows that colors represents emotions<\/strong> (22%), creativity<\/strong> (19%) and energy<\/strong> (17%). Interviewees stated that they feel good at home if the paint color of the walls is their favorite color: according to Italian women, home and color are complementary. The favorite colors from north to south are yellow<\/strong>, green<\/strong> and blue<\/strong>.<\/p>\n

\"\"<\/p>\n

From north to south, Italian women paint Italy in a thousand shades, expressing different preferences. In the north<\/strong>, yellow<\/strong> is the favorite color (26%<\/strong>), associated with cheerfulness<\/strong> (23%<\/strong>), warmth<\/strong> (23%<\/strong>) and sunny disposition<\/strong> (13%<\/strong>). Other warm colors follow, such as orange<\/strong> (25%<\/strong>) and red<\/strong> (20%<\/strong>), symbols of cheerfulness<\/strong> (19%<\/strong>) and energy<\/strong> (22%<\/strong>) respectively. Italian women prefer to use these colors in gathering spaces such as the kitchen and the living room.<\/p>\n

\"colori-pittura-pareti.jpg\"<\/p>\n

Also among the women from Central<\/strong> Italy yellow<\/strong> is very popular (8%<\/strong>), but in these areas green<\/strong> emerges as a fresher and more restful<\/strong> color (11%<\/strong>), associated with serenity<\/strong> (28%<\/strong>) and peace of mind<\/strong> (24%<\/strong>), used for the walls of the areas dedicated to relaxation, such as the bedrooms and the living room.<\/p>\n

\"colori-pittura-pareti.jpg\"<\/p>\n

The preferences of women from the south<\/strong> fall into two categories. On the one hand, we have blue and light blue<\/strong> (14%<\/strong>), with their obvious reference to the nuances of the sea, a color that is associated with serenity<\/strong> (32%<\/strong>) and peace of mind<\/strong> (39%<\/strong>), ideal for the bedrooms. On the other hand, we have red<\/strong> (12%<\/strong>), synonymous with passion<\/strong> (19%<\/strong>), capable of cheering up<\/strong> many of the interviewees (11%<\/strong>), who use it mainly in the living room.<\/p>\n

Read also<\/strong> Fresh Air<\/strong><\/a>, the paint that purifies air<\/strong><\/p>\n

\"colori-pittura-pareti.jpg\"<\/p>\n

The colors chosen by the Italians to rest well: pink, blue and yellow<\/h3>\n

Pink ranks first among the colors chosen by the Italians for a good rest<\/strong>. According to 12.1% of the interviewees pink conveys serenity, calm and happiness. 10.2% prefer light blue, famous for conveying serenity, tranquility and calm. Yellow comes third: it \u00a0brings joy, warmth and serenity. [Text Giuliana Maio]<\/p>\n

\"colore-pittura-pareti.jpg\"<\/p>\n

Discover also <\/strong>Fresh Air<\/strong><\/a>, the paint that purifies air<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

From the research by Sigma Coatings: the living styles of Italian people Sigma Coatings carried out a research on the use of color in domestic environments, titled \u201cThe emotional styles of living.\u201d From the results of the survey, it emerges that for Italian people the paint color of their walls is very important, and interacts […]<\/p>\n","protected":false},"author":1,"featured_media":16590,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[325,327],"tags":[],"class_list":["post-19477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture","category-interiors"],"yoast_head":"\nColor in Italian Homes | Sigma Coatings | Design Diffusion<\/title>\n<meta name=\"description\" content=\"Sigma Coatings carried out a research on the use of paint color for domestic walls, titled \u201cThe emotional styles of living\u201d.\" \/>\n<meta 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