{"id":19560,"date":"2019-11-26T00:00:00","date_gmt":"2019-11-25T23:00:00","guid":{"rendered":"https:\/\/www.designdiffusion.com\/2019\/11\/26\/lo-spirito-del-74-berto-salottis-book\/"},"modified":"2023-07-24T15:26:30","modified_gmt":"2023-07-24T13:26:30","slug":"lo-spirito-del-74-berto-salottis-book","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2019\/11\/26\/lo-spirito-del-74-berto-salottis-book\/","title":{"rendered":"Lo spirito del 74. Berto Salotti\u2019s Book"},"content":{"rendered":"<h2><strong>Lo spirito del 74. A book that contains 74 keywords illustrating the story of Berto Salotti and its passion for craftsmanship<\/strong><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-129643\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/Spirito-de-74-libro-22-1024x683.jpg\" alt=\"\" width=\"840\" height=\"560\" \/><\/p>\n<p>\u201cLo spirito del 74\u201d is a book that tells the story of <a href=\"http:\/\/www.bertosalotti.it\">Berto Salotti<\/a> in an original and captivating way. Established 45 years ago in Meda, Lombardy, as a sartorial upholstery workshop, the company is currently working on projects and initiatives that make it \u201cthe focus of the entrepreneurial ecosystem.\u201d<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-129657\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/Spirito-de-74-libro-11-1024x683.jpg\" alt=\"Berto-salotti\" width=\"840\" height=\"560\" \/><\/p>\n<p>74 keywords and drawings illustrate the energy, desire of the future, courage, that its founders, Carlo and Fioravante Berto, passed down to their successors and especially to Filippo, currently at the helm of Berto Salotti. With a preface by Stefano Micelli, this book tells the story of a young, open-minded entrepreneur with an indomitable spirit, a fan of punk music and sofa making. The 74th keyword in a happy life and job is \u201cLove\u201d and Filippo suggests: \u201cLove what you do unconditionally, deserve the extraordinary privilege of working with passion.\u201d [Text Giulia Bruno]<\/p>\n<p><strong>Discover also <\/strong><strong><a href=\"\/?p=100588\">Futuro + Umano, the new book by Francesco Morace<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lo spirito del 74. A book that contains 74 keywords illustrating the story of Berto Salotti and its passion for craftsmanship \u201cLo spirito del 74\u201d is a book that tells the story of Berto Salotti in an original and captivating way. Established 45 years ago in Meda, Lombardy, as a sartorial upholstery workshop, the company [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333],"tags":[],"class_list":["post-19560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lo spirito del 74. Berto Salotti\u2019s Book - Design Diffusion<\/title>\n<meta name=\"description\" content=\"Lo spirito del 74. 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