{"id":20196,"date":"2020-01-31T00:00:00","date_gmt":"2020-01-30T23:00:00","guid":{"rendered":"https:\/\/www.designdiffusion.com\/2020\/01\/31\/icons-by-achille-livio-and-pier-giacomo-castiglioni-on-show-in-seoul\/"},"modified":"2023-07-24T15:50:57","modified_gmt":"2023-07-24T13:50:57","slug":"icons-by-achille-livio-and-pier-giacomo-castiglioni-on-show-in-seoul","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2020\/01\/31\/icons-by-achille-livio-and-pier-giacomo-castiglioni-on-show-in-seoul\/","title":{"rendered":"Icons by Achille, Livio and Pier Giacomo Castiglioni on show in Seoul"},"content":{"rendered":"<h2><strong>The exhibition<\/strong> <strong>\u2018Achille Castiglioni and brothers. Master of Italian Design\u2019, curated by Mara Servetto and Ico Migliore, running in Seoul until April 26, 2020, shows how several design icons were born<\/strong><\/h2>\n<figure id=\"attachment_132154\" aria-describedby=\"caption-attachment-132154\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-132153 size-full\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/1.-Big-Bang-Castiglioni.jpg\" alt=\"achille-castiglioni-architetto.jpg\" width=\"800\" height=\"533\" \/><figcaption id=\"caption-attachment-132154\" class=\"wp-caption-text\">\u2018Achille Castiglioni and brothers. Master of Italian Design\u2019, exhibition curated by Migliore + Servetto Architects, Hangaram Art Museum of Seoul Arts Center, until April 26, 2020<\/figcaption><\/figure>\n<p>The exhibition \u2018<strong>Achille Castiglioni and brothers. Master of Italian Design<\/strong>\u2019, opened last January 17 at the <strong>Hangaram Art Museum<\/strong> in the <strong>Seoul Arts Center <\/strong>(South Korea), will be on show until April 26, 2020. Curated by <a href=\"http:\/\/architettimiglioreservetto.it\/\">Migliore + Servetto Architects<\/a>, the exhibition has the patronage of the Embassy of Italy in South Korea and support of the <a href=\"https:\/\/iicseoul.esteri.it\/iic_seoul\/it\/\">Italian Cultural Institute in Seoul<\/a>.<\/p>\n<figure id=\"attachment_132156\" aria-describedby=\"caption-attachment-132156\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-132155 size-full\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/2_The-Creative-Process_IcoMigliore_Mara-Servetto.jpg\" alt=\"achille-castiglioni-mostra-seoul.jpg\" width=\"900\" height=\"600\" \/><figcaption id=\"caption-attachment-132156\" class=\"wp-caption-text\">Ico Migliore and Mara Servetto, Migliore + Servetto Architects, curators and designers of the exhibition<\/figcaption><\/figure>\n<p>On a 1,000 sq m area, the exhibition explores private and professional aspects of the life of <strong>Achille Castiglioni <\/strong>and his <strong>brothers Livio and Pier Giacomo<\/strong>. Moreover, it draws a parallel between the life of the family and their practice, on the one side, and the cultural dynamics that characterized Italy during those years, on the other.<\/p>\n<figure id=\"attachment_132158\" aria-describedby=\"caption-attachment-132158\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-132157 size-full\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/3.-Milan-l\u2019\u00e8-un-gran-Milan_the-Studio.jpg\" alt=\"achille-castiglioni-casa-museo.jpg\" width=\"800\" height=\"440\" \/><figcaption id=\"caption-attachment-132158\" class=\"wp-caption-text\">Reconstruction of Achille Castiglioni\u2019s studio in Milan, now a house museum run by Fondazione Castiglioni<\/figcaption><\/figure>\n<h3>Milanese design in the \u201950s<\/h3>\n<p>The exhibition, divided into sections, begins with a <strong>reconstruction of<\/strong> <strong>studio Castiglioni on Piazza Castello, in Milan<\/strong>, introducing the Milanese context of the \u201950s. From that world, constantly evolving and developing, the Castiglioni brothers drew inspiration and images. Now a historic house museum, managed by <strong>Fondazione Castiglioni<\/strong>, Achille Castiglioni\u2019s studio has become an unmissable destination for all design enthusiasts.<\/p>\n<figure id=\"attachment_132160\" aria-describedby=\"caption-attachment-132160\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-132159 size-full\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/5.The-Creative-Process_Ready-Made.jpg\" alt=\"achille-castiglioni-casa-museo.jpg\" width=\"800\" height=\"512\" \/><figcaption id=\"caption-attachment-132160\" class=\"wp-caption-text\">From the section \u2018The Creative Process\u2019, ready-made<\/figcaption><\/figure>\n<p>Continuing the visit, a large cabinet of curiosities illustrates the creative process of the Castiglioni brothers in the area of design and installations. There, it is possible to see several applications of this creative process, such as <strong>ready-made<\/strong>, or the <strong>combination of form and function<\/strong>. At the end of the exhibition path, we find the objects designed by the brothers, real industrial design masterpieces, including icons such as the Arco lamp for Flos (1962), and many other furnishings.<\/p>\n<p><strong>Discover also <\/strong><strong><a href=\"\/?p=105341\">Vico Magistretti&#8217;s studio museum<\/a><\/strong><strong> and other historic home museums in Milan<\/strong><\/p>\n<figure id=\"attachment_132162\" aria-describedby=\"caption-attachment-132162\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-132161 size-large\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/704_The-Icons-1024x656.jpg\" alt=\"achille-castiglioni-icone-design.jpg\" width=\"840\" height=\"538\" \/><figcaption id=\"caption-attachment-132162\" class=\"wp-caption-text\">The section \u2018The Icons\u2019, where the Brionvega radiogram (1965) by Achille and Pier Giacomo Castiglioni is clearly visible<\/figcaption><\/figure>\n<p><strong>Ico Migliore and Mara Servetto<\/strong>, pupils of Achille Castiglioni at Politecnico di Torino, and, later, his collaborators at Politecnico di Milano, are the curators and designers of the exhibition. Over several years of work with the Master, they were able to know him better, and now they share their experience with this exhibition.<\/p>\n<figure id=\"attachment_132164\" aria-describedby=\"caption-attachment-132164\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-132163 size-full\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/8.-ARCO_photo-by-Zoe-Ghertner.jpg\" alt=\"achille-castiglioni-lampada-arco-flo.jpg\" width=\"800\" height=\"1008\" \/><figcaption id=\"caption-attachment-132164\" class=\"wp-caption-text\">Among the icons designed by Achille and Pier Giacomo Castiglioni, the Arco lamp by Flos (1962). Ph Zoe Ghertner<\/figcaption><\/figure>\n<p>The exhibition is promoted in collaboration with <a href=\"http:\/\/fondazioneachillecastiglioni.it\/\">Fondazione Achille Castiglioni<\/a>, which operates in Milan thanks to his heirs, preserving the memory of the architects thanks to several initiatives. [Text Laura Galimberti]<\/p>\n<p><strong>Discover also <\/strong><strong><a href=\"\/?p=105341\">Vico Magistretti&#8217;s studio museum<\/a><\/strong><strong> and other historic home museums in Milan<\/strong><\/p>\n<figure id=\"attachment_132166\" aria-describedby=\"caption-attachment-132166\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-132165 size-full\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/10_Achille-Pier-Giacomo-Castiglioni_photo-by-Luciano-Ferri.jpg\" alt=\"achille-pier-giacomo-castiglioni.jpg\" width=\"800\" height=\"748\" \/><figcaption id=\"caption-attachment-132166\" class=\"wp-caption-text\">A portrait of Achille and Pier Giacomo Castiglioni by photographer Luciano Ferri<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The exhibition \u2018Achille Castiglioni and brothers. Master of Italian Design\u2019, curated by Mara Servetto and Ico Migliore, running in Seoul until April 26, 2020, shows how several design icons were born The exhibition \u2018Achille Castiglioni and brothers. Master of Italian Design\u2019, opened last January 17 at the Hangaram Art Museum in the Seoul Arts Center [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[328,333],"tags":[],"class_list":["post-20196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Achille, Livio, Pier Giacomo Castiglioni | Exhibition in Seoul | Design Diffusion<\/title>\n<meta name=\"description\" content=\"An exhibition in Seoul celebrates Achille, Livio and Pier Giacomo Castiglioni, and their design icons, such as the Arco lamp for Flos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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