{"id":20210,"date":"2020-02-12T00:00:00","date_gmt":"2020-02-11T23:00:00","guid":{"rendered":"https:\/\/www.designdiffusion.com\/2020\/02\/12\/from-the-blog-sustainability-trends-from-january-design-shows-according-to-stefan-nilsson\/"},"modified":"2023-07-24T15:51:21","modified_gmt":"2023-07-24T13:51:21","slug":"from-the-blog-sustainability-trends-from-january-design-shows-according-to-stefan-nilsson","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2020\/02\/12\/from-the-blog-sustainability-trends-from-january-design-shows-according-to-stefan-nilsson\/","title":{"rendered":"From the blog: sustainability trends according to Stefan Nilsson"},"content":{"rendered":"<p><strong>Stefan Nilsson<\/strong>, interior designer blogger and trend hunter, visited the trade fairs held in January. In this article, he <strong>deals with sustainability<\/strong>.<\/p>\n<p>January is the kick-start of the year. At least when it comes to fairs and launches. As an <strong>international trend analyst and trend hunter<\/strong> I try to attend as many as I can. This first month of 2020 got me to go to eight fairs in total. The new year looks promising on many levels \u2013 but what really stands out is sustainability, related to design. Almost all fairs had sustainability as a major theme, so let\u2019s look at how they addressed the issues of sustainability and respect for the environment in the textile, furniture, flooring and interior design industry.<\/p>\n<figure id=\"attachment_140917\" aria-describedby=\"caption-attachment-140917\" style=\"width: 886px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-140917 size-full\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/heimtextil-2-2.jpg\" alt=\"sustainability-design.jpg\" width=\"886\" height=\"652\" \/><figcaption id=\"caption-attachment-140917\" class=\"wp-caption-text\">Heimtextil 2020<\/figcaption><\/figure>\n<h3>Heimtextil: <strong>innovative fabrics<\/strong><\/h3>\n<p>The first fair of the season is usually the textile and wallpaper fair <a href=\"\/?p=140831\">Heimtextil<\/a>, at Messe Frankfurt. With over 3,000 exhibitors and 67,000 visitors, this is an important fair \u2013 and possibly Europe\u2019s best trend installation. One segment of Heimtextil was dedicated to new and innovative materials for the textile industry.<\/p>\n<figure id=\"attachment_140919\" aria-describedby=\"caption-attachment-140919\" style=\"width: 664px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-140919 size-full\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/heimtextil-3.jpg\" alt=\"sustainability-design.jpg\" width=\"664\" height=\"886\" \/><figcaption id=\"caption-attachment-140919\" class=\"wp-caption-text\">Heimtextil 2020<\/figcaption><\/figure>\n<p><strong>The show itself was a big driver of sustainability<\/strong> and the exhibitors seemed to catch on. I must say that the textile industry has come the furthest in the whole design spectrum. <strong>Companies are trying new materials, such as Tencel, obtained by recycling and working with waste<\/strong>. Extremely well-done. Another aspect to take into account is represented by certifications. Brands are trying to be virtuous, therefore they are looking for ways to communicate more easily. Now they are doing that with certifications and brand collaborations. I suspect that we will have a year of logo mania. How many certifications are good enough? Ten? Thirteen?<\/p>\n<p><strong>Discover <\/strong><strong><a href=\"\/?p=140831\">everything about Heimtextil<\/a><\/strong><\/p>\n<figure id=\"attachment_140915\" aria-describedby=\"caption-attachment-140915\" style=\"width: 665px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-140915 size-full\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/heimtextil-1-2.jpg\" alt=\"sustainability-design.jpg\" width=\"665\" height=\"886\" \/><figcaption id=\"caption-attachment-140915\" class=\"wp-caption-text\">Heimtextil 2020<\/figcaption><\/figure>\n<h3>Domotex: <strong>sustainable floors<\/strong><\/h3>\n<p>Also the flooring fair organized by Deutsche Messe in Hannover had sustainability and design as its main themes. With 1,400 exhibitors and 35,000 visitors, <strong>Domotex<\/strong> is quite an important event. Just as the whole textile industry is quickly shifting to communications around sustainability, so is the flooring industry. You can easily find <strong>carpets and rugs made of sustainable materials and natural fibers, like wool, for instance<\/strong>.<\/p>\n<figure id=\"attachment_140911\" aria-describedby=\"caption-attachment-140911\" style=\"width: 665px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-140911 size-full\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/domotex-1.jpg\" alt=\"sustainability-design.jpg\" width=\"665\" height=\"886\" \/><figcaption id=\"caption-attachment-140911\" class=\"wp-caption-text\">Domotex 2020<\/figcaption><\/figure>\n<p>There was also a fair amount of recycled plastics made into fabrics. Some have been doing this for about five years; it is a fairly new approach where we are still \u201clearning by doing\u201d. But the results are really good. The trend section of the fair contained a lot of inspiration on new materials and new ways of doing flooring. <a href=\"https:\/\/theruggist.com\">The Ruggist<\/a>, for example, <strong>made a carpet out of collected, discarded fishnet (called Econyl)<\/strong>. Beautiful.<\/p>\n<figure id=\"attachment_140913\" aria-describedby=\"caption-attachment-140913\" style=\"width: 665px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-140913 size-full\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/domotex-2.jpg\" alt=\"sustainability-rugs.jpg\" width=\"665\" height=\"886\" \/><figcaption id=\"caption-attachment-140913\" class=\"wp-caption-text\">Domotex 2020<\/figcaption><\/figure>\n<h3><strong>imm cologne: sustainability and furniture design, a long way to go<\/strong><\/h3>\n<p>The third international fair taking place in Germany is <a href=\"\/?p=132277\">imm cologne<\/a>, the furniture fair held in January every year. With 128,000 visitors and over 1,200 exhibitors,<strong> also <\/strong><strong>imm cologne 2020 <\/strong><strong>focused on sustainability and design<\/strong>. However, communication in the furniture industry has not come as far as the textile industry. Maybe there are reasons for that\u2026 Perhaps it is difficult to trace all the pieces in a sofa or a workbench, but there are absolutely some more talks needed. Of course, there are also amazing brands that communicate this issue effectively \u2013 for instance Zanat.<\/p>\n<p><strong>Discover everything about <\/strong><strong><a href=\"\/?p=131574\">imm cologne 2020<\/a><\/strong><\/p>\n<p><strong>Discover <a href=\"\/?p=132277\">the trends from imm cologne 2020<\/a><\/strong><\/p>\n<figure id=\"attachment_140921\" aria-describedby=\"caption-attachment-140921\" style=\"width: 664px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-140921 size-full\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/imm-1.jpg\" alt=\"sustainability-imm-cologne-2020.jpg\" width=\"664\" height=\"886\" \/><figcaption id=\"caption-attachment-140921\" class=\"wp-caption-text\">imm cologne 2020<\/figcaption><\/figure>\n<p>If you look at <strong>a carpet from Swedish brand Asplunds, you need to know that it is made of Tencel and that it is a good sustainable product<\/strong>. On the contrary, there is <strong>no communication<\/strong>. And that was among the most sustainable examples we saw. Concept exhibition Das Haus had no communication around sustainability.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-140923 size-full\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/imm-2.jpg\" alt=\"sustainability-design.jpg\" width=\"664\" height=\"886\" \/><\/h3>\n<h3>Maison &amp; Objet<\/h3>\n<p><strong>French interior design fair <\/strong><strong><a href=\"\/?p=131034\">Maison &amp; Objet<\/a><\/strong> is always a great show. Also, you get to go to Paris\u2026 With 90,000 visitors and over 2,700 exhibitors, this is a fast-paced fair with everything from safety pins to large indoor installations. Basically, everything for houses, homes and public spaces. The theme of <a href=\"\/?p=131034\">Maison &amp; Objet 2020<\/a> was <strong>Re-generation<\/strong>, focused on the new generation, new ways of living and new demands. Sustainability was one of the topics \u2013 but just one from a list of perhaps five other issues.<\/p>\n<figure id=\"attachment_140926\" aria-describedby=\"caption-attachment-140926\" style=\"width: 664px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-140925 size-full\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/maison-1.jpg\" alt=\"regeneration-maison-objet.jpg\" width=\"664\" height=\"886\" \/><figcaption id=\"caption-attachment-140926\" class=\"wp-caption-text\">Maison &amp; Objet 2020<\/figcaption><\/figure>\n<p>Just <strong>as the furniture industry at imm cologne had difficulties addressing sustainability, so did the section dedicated to larger pieces at M&amp;O<\/strong>. On the contrary, in the areas dedicated to textiles and small objects people were talking and communicating about it. Here you would find products made out of waste, new materials and new ideas. This year I found a disposable barbeque grill that looked amazing. Or Swedish brand <strong>The Cord, which made electrical devices and cords out of recycled plastics and fishnets<\/strong>. In general, the level of innovation among the smaller objects is high. I found British stationary brand <strong>Ohh Deer, which makes greeting cards out of FSC-certified paper, innovative packaging and sustainable ink<\/strong>. But\u2026 No communication. I was able to discover them because I talked with them. And they had it all good and clear \u2013 but no communications. Lastly, I wish Maison &amp; Objet could make a dedicated trend installation with sustainable products only.<\/p>\n<p><strong>Discover everything about <\/strong><strong><a href=\"\/?p=131034\">Maison &amp; Objet January 2020, the 25th edition<\/a><\/strong><\/p>\n<figure id=\"attachment_140928\" aria-describedby=\"caption-attachment-140928\" style=\"width: 664px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-140927 size-full\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/maison-2.jpg\" alt=\"\" width=\"664\" height=\"886\" \/><figcaption id=\"caption-attachment-140928\" class=\"wp-caption-text\">Maison &amp; Objet 2020<\/figcaption><\/figure>\n<h3>Christmasworld &amp; Paperworld<\/h3>\n<p>At the end of January, it is time to think about the next Christmas season. One of the largest Christmas fairs, <a href=\"https:\/\/christmasworld.messefrankfurt.com\/frankfurt\/en.html\">Christmasworld<\/a> is organized by <strong>Messe Frankfurt<\/strong> together with two other fairs \u2013 <strong>Creativeworld<\/strong> and <strong>Paperworld<\/strong>.<\/p>\n<figure id=\"attachment_140910\" aria-describedby=\"caption-attachment-140910\" style=\"width: 664px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-140909 size-full\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/christmasworld.jpg\" alt=\"\" width=\"664\" height=\"886\" \/><figcaption id=\"caption-attachment-140910\" class=\"wp-caption-text\">Paperworld 2020<\/figcaption><\/figure>\n<p>The topics of these fairs are obviously quite spread out. But I managed to find some good sustainable energy here. Obviously, you can find sustainability in the paper section, and some of the pens are made in interesting materials as well. When it comes to Christmasworld, there is more focus on a happy and colourful season rather than sustainability. Over the years, I have found <strong>some brands that make ornaments in felt or paper, but sustainability is not a big focus<\/strong>. <strong>However, if you look at Christmas objects, such as candles, then you will most likely find something<\/strong>. Look hard and you will find something good. [Text <strong>Stefan Nilsson<\/strong> <a href=\"https:\/\/trendstefan.se\">trendstefan.se<\/a>]<\/p>\n<figure id=\"attachment_140930\" aria-describedby=\"caption-attachment-140930\" style=\"width: 664px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-140929 size-full\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/paperworld.jpg\" alt=\"\" width=\"664\" height=\"886\" \/><figcaption id=\"caption-attachment-140930\" class=\"wp-caption-text\">Paperworld 2020<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Stefan Nilsson, interior designer blogger and trend hunter, visited the trade fairs held in January. In this article, he deals with sustainability. January is the kick-start of the year. At least when it comes to fairs and launches. As an international trend analyst and trend hunter I try to attend as many as I can. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[328],"tags":[],"class_list":["post-20210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sustainability and Design | Stefan Nilsson | January Shows | Design Diffusion<\/title>\n<meta name=\"description\" content=\"Stefan Nilsson, trend hunter, deals with sustainability in the design trade shows held in January 2020: Heimtextil, Domotex, imm cologne, Maison &amp; Objet\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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