{"id":20340,"date":"2020-06-11T00:00:00","date_gmt":"2020-06-10T22:00:00","guid":{"rendered":"https:\/\/www.designdiffusion.com\/2020\/06\/11\/antoniolupi-tra-le-righe\/"},"modified":"2023-07-24T15:54:29","modified_gmt":"2023-07-24T13:54:29","slug":"antoniolupi-tra-le-righe","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2020\/06\/11\/antoniolupi-tra-le-righe\/","title":{"rendered":"Antoniolupi \u201cTra le righe\u201d"},"content":{"rendered":"<h3><strong>Tra le righe: Antoniolupi and Gumdesign announce new projects<\/strong><\/h3>\n<p>Antoniolupi looks with optimism to the second part of this troubled 2020 and <strong>presents new projects and new products, exploring new paths<\/strong>. First of all, it<strong> consolidates its collaboration with<\/strong> <strong>Gumdesign<\/strong>. The Tuscan designer duo composed of Gabriele Pardi and Laura Fiaschi has designed <strong>Visiondiary<\/strong>, the new company profile illustrating the company\u2019s 70 years and its philosophy. <strong>With a new tag line,<\/strong> <strong>Lo stato delle idee, Antoniolupi<\/strong> <strong>celebrates 70 years of attention to detail<\/strong>, research and innovation, ranging from the bathroom to the whole house.<\/p>\n<figure id=\"attachment_131528\" aria-describedby=\"caption-attachment-131528\" style=\"width: 492px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-131528 size-full\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/antoniolupi_paolo-ulian-lavabo.jpg\" alt=\"antonio-lupi-gumdesign.jpg\" width=\"492\" height=\"664\" \/><figcaption id=\"caption-attachment-131528\" class=\"wp-caption-text\">Antoniolupi at imm cologne 2020<\/figcaption><\/figure>\n<p>The company has recently outfitted a new showroom and a new research center, \u201c<strong>Il Giardino delle Idee<\/strong>\u201d, where new projects come to life, new materials are studied and new products are developed.<strong> \u00a0<\/strong><\/p>\n<figure id=\"attachment_144358\" aria-describedby=\"caption-attachment-144358\" style=\"width: 984px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-144358 size-full\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/antoniolupi-BOLGHERI-bacino.jpg\" alt=\"antonio-lupi-gumdesign.jpg\" width=\"984\" height=\"656\" \/><figcaption id=\"caption-attachment-144358\" class=\"wp-caption-text\">The colors of the Borghi washbasin<\/figcaption><\/figure>\n<h3 class=\"p1\"><span class=\"s1\">Tra le righe: colors and moods<\/span><\/h3>\n<p>The journey into the products made by<strong> Gumdesign and <\/strong><strong><a href=\"https:\/\/www.antoniolupi.it\/it\/\">Antoniolupi<\/a><\/strong><strong> is called \u201cTra le righe\u201d<\/strong>. <strong>Tra le righe is a concept that gathers all the collections designed by Gumdesign<\/strong> (washbasins, carpets, accessories, wallpapers). A common thread that links design and graphics in a combination that defines the identity of a structured project. <strong>The first product in this series was<\/strong> <strong>I Gessati<\/strong>, the collection of marble washbasins with clearly visible lines.<\/p>\n<figure id=\"attachment_137489\" aria-describedby=\"caption-attachment-137489\" style=\"width: 689px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-137489\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/antoniolupi-GESSATI-1.jpg\" alt=\"stand-antonio-lupi-salone-mobile-2019.jpg\" width=\"689\" height=\"689\" \/><figcaption id=\"caption-attachment-137489\" class=\"wp-caption-text\">Antonio Lupi booth at Salone del Mobile 2019; I Gessati, by Gumdesign<\/figcaption><\/figure>\n<p><strong>Discover <a href=\"\/?p=140266\">Antoniolupi booth<\/a> at<\/strong> <strong>Salone del Mobile 2019<\/strong><\/p>\n<p><strong>T<\/strong><strong>he new colors of Cristalmood make up the second paragraph of this chapter<\/strong>. For this new series, the designers draw inspiration from the colors of Tuscany: the leaves and fruits of the olive trees, the reddish brown of grapes and wine, the deep blue of the sea. <strong>Oleo, Gran Cru, and Ceruleo<\/strong> are the new colors with many nuances, just like nature.<\/p>\n\n<h3 class=\"p1\"><span class=\"s1\">Borghi: <\/span>sustainable washbasins<\/h3>\n<p><strong>Another important chapter in this research is represented by the use of new materials combined in an unusual way<\/strong>, like in <strong>Borghi, the new freestanding washbasin<\/strong>. <strong>Designed by Gumdesign as well, Borghi consists of a Cristalmood basin and a cork base<\/strong>. A really unconventional choice where one material is highly technological and the other completely natural. However, both of them are sustainable. Cork is a 100% recyclable material, lightweight, flexible and resistant.<\/p>\n<figure id=\"attachment_144360\" aria-describedby=\"caption-attachment-144360\" style=\"width: 984px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-144360 size-full\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/antoniolupi-BOLGHERI-famiglia.jpg\" alt=\"antonio-lupi-gumdesign.jpg\" width=\"984\" height=\"656\" \/><figcaption id=\"caption-attachment-144360\" class=\"wp-caption-text\">The new Bolgheri washbasin, by Gumdesign for Antoniolupi, in cork and Cristalmood<\/figcaption><\/figure>\n<p>To turn it into the base of a washbasin, <strong>cork is recomposed with natural resins only<\/strong>, allowing it to be entirely recyclable. Hand finishing gives it a soft-touch effect. Also Cristalmood, despite being a synthetic material, is <strong>sustainable: it is a colorable, resistant, recyclable<\/strong> <strong>resin<\/strong>, Borghi thus becomes a washbasin with a strong graphic design, which imposes its personality on the space, both in the natural cork version and in the toasted cork version in the burnt coffee color variant.<\/p>\n<figure id=\"attachment_144362\" aria-describedby=\"caption-attachment-144362\" style=\"width: 984px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-144362 size-full\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/antoniolupi-BOLGHERI-Sughero-tostato.jpg\" alt=\"antonio-lupi-bolgheri.jpg\" width=\"984\" height=\"656\" \/><figcaption id=\"caption-attachment-144362\" class=\"wp-caption-text\">Borghi, by Gumdesign for Antoniolupi, in cork and Cristalmood<\/figcaption><\/figure>\n<p><strong>Discover <a href=\"\/?p=140266\">Antoniolupi booth<\/a> at<\/strong> <strong>Salone del Mobile 2019\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tra le righe: Antoniolupi and Gumdesign announce new projects Antoniolupi looks with optimism to the second part of this troubled 2020 and presents new projects and new products, exploring new paths. First of all, it consolidates its collaboration with Gumdesign. The Tuscan designer duo composed of Gabriele Pardi and Laura Fiaschi has designed Visiondiary, the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[328],"tags":[],"class_list":["post-20340","post","type-post","status-publish","format-standard","hentry","category-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Antoniolupi and Gumdesign Tra le righe | Design Diffusion<\/title>\n<meta name=\"description\" content=\"Antoniolupi launches a new tag line, new products and a new collection by Gumdesign, made with original and innovative materials such as cork\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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