{"id":20384,"date":"2020-07-21T00:00:00","date_gmt":"2020-07-20T22:00:00","guid":{"rendered":"https:\/\/www.designdiffusion.com\/2020\/07\/21\/a-new-dynamic-and-creative-e-commerce-platform-up-to-you-anthology\/"},"modified":"2023-07-24T15:55:31","modified_gmt":"2023-07-24T13:55:31","slug":"a-new-dynamic-and-creative-e-commerce-platform-up-to-you-anthology","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2020\/07\/21\/a-new-dynamic-and-creative-e-commerce-platform-up-to-you-anthology\/","title":{"rendered":"Up To You Anthology on Kickstarter"},"content":{"rendered":"<p><strong>Up To You Anthology<\/strong>, the platform for the bag designed by your favorite designer, launches its <a href=\"https:\/\/www.kickstarter.com\/projects\/560661116\/up-to-you-anthology-design-bags\">Kickstarter<\/a> campaign. Innovative also in the way it sells its products, Some days ago, <strong>Up To You Anthology <\/strong>launched a campaign on the well-known crowdfunding site where you can buy your bag before others, or contribute to the project by purchasing other products, by clicking this <a href=\"https:\/\/www.kickstarter.com\/projects\/560661116\/up-to-you-anthology-design-bags\">link<\/a>.<\/p>\n<figure id=\"attachment_145483\" aria-describedby=\"caption-attachment-145483\" style=\"width: 984px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-145483\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/Flat-Round-Panna-A.jpg\" alt=\"\" width=\"984\" height=\"984\" \/><figcaption id=\"caption-attachment-145483\" class=\"wp-caption-text\">Flat Round Bag, by Naoto Fukasawa<\/figcaption><\/figure>\n<p><strong><a href=\"https:\/\/uptoyouanthology.com\">Up to You Anthology<\/a><\/strong> is a brainchild of<strong> Nicol\u00f2 Gavazzi<\/strong>, an entrepreneur who has held managerial positions at Boffi and De Padova. The idea is as simple as effective and makes it possible to shorten the supply chain from production to sale. Moreover, it allows you to design your own bag, an exclusive model just for yourself or even a collection.<\/p>\n<figure id=\"attachment_130330\" aria-describedby=\"caption-attachment-130330\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-large wp-image-130330\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/IMG-20191210-WA0019-768x1024.jpg\" alt=\"Up-to-you-anthology\" width=\"768\" height=\"1024\" \/><figcaption id=\"caption-attachment-130330\" class=\"wp-caption-text\">A design by Nicol\u00f2 Gavazzi, the Italian entrepreneur who created the platform Up To You Anthology<\/figcaption><\/figure>\n<h3>Design and bags: an innovative idea<\/h3>\n<p>Nicol\u00f2 Gavazzi explains: \u201cI conceived an e-shop that allows the designer to directly reach the end customer, reducing the traditional production and distribution processes.\u201d The system is easy: <strong>the designer presents his\/her idea, the platform verifies its feasibility and produces the bag<\/strong>. All the bags are entirely made in Italy by Italian artisans.<\/p>\n<figure id=\"attachment_130332\" aria-describedby=\"caption-attachment-130332\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-large wp-image-130332\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/IMG-20191210-WA0006-768x1024.jpg\" alt=\"\" width=\"768\" height=\"1024\" \/><figcaption id=\"caption-attachment-130332\" class=\"wp-caption-text\">La Piega, model by US designer Marc Thorpe<\/figcaption><\/figure>\n<p>The materials include <strong>recycled<\/strong> fabrics, with <strong>low environmental impact<\/strong> manufacturing processes, and <strong>leather from animals already in the food chain<\/strong>. The finished bag enters the market with the label \u2018Up To You Anthology\u2019 and the designer\u2019s name.<\/p>\n<figure id=\"attachment_130334\" aria-describedby=\"caption-attachment-130334\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-130334\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/IMG-20191210-WA0014-768x1024.jpg\" alt=\"Up-to-you-anthology\" width=\"768\" height=\"1024\" \/><figcaption id=\"caption-attachment-130334\" class=\"wp-caption-text\">Detail of Naoto Fukasawa\u2019s collection<\/figcaption><\/figure>\n<p>There are also \u2018<strong>special collections<\/strong>\u2019: models designed by 11 internationally renowned designers, including <strong>Giulio Cappellini, Elisa Ossino, Naoto Fuwasawa, Nendo<\/strong>, who have decided to create an object and share it with customers.<\/p>\n<p><strong>Now take advantage of the launch price on Kickstarter to be the first to get a bag designed by your favorite designer<\/strong>. [Text Anguilla Segura]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Up To You Anthology, the platform for the bag designed by your favorite designer, launches its Kickstarter campaign. Innovative also in the way it sells its products, Some days ago, Up To You Anthology launched a campaign on the well-known crowdfunding site where you can buy your bag before others, or contribute to the project [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333],"tags":[],"class_list":["post-20384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Up To You Anthology | Custom-Made Bags | Design Diffusion<\/title>\n<meta name=\"description\" content=\"Up To You Anthology is the e-shop where you can design your own bag or buy one created by your favorite designer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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