{"id":20558,"date":"2020-11-26T00:00:00","date_gmt":"2020-11-25T23:00:00","guid":{"rendered":"https:\/\/www.designdiffusion.com\/2020\/11\/26\/salone-del-mobile-2020-postponed-2021\/"},"modified":"2023-07-24T16:00:09","modified_gmt":"2023-07-24T14:00:09","slug":"salone-del-mobile-2020-postponed-2021","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2020\/11\/26\/salone-del-mobile-2020-postponed-2021\/","title":{"rendered":"#Designgoeson: Salone del Mobile.Milano postponed until 5-10 September 2021"},"content":{"rendered":"<h2>#Designgoeson: Milan\u2019s Salone del Mobile has been rescheduled; it will be held from 5 to 10, September 2021. Here\u2019s why the Salone del Mobile cannot be replaced and why some things are already changing<\/h2>\n<figure id=\"attachment_141054\" aria-describedby=\"caption-attachment-141054\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-141053 size-full\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/salone-2018-living-nature.jpg\" alt=\"salone-del-mobile-2018.jpg\" width=\"1024\" height=\"682\" \/><figcaption id=\"caption-attachment-141054\" class=\"wp-caption-text\">Living Nature exhibition, Salone del Mobile 2018<\/figcaption><\/figure>\n<p>The exacerbation of the Covid-19 health emergency, which is affecting almost every country worldwide, has prompted the decision to postpone the Salone del Mobile until 2021. The board of the Salone del Mobile tried to stick to the June dates scheduled last February, but the much-worsened situation left no choice but to postpone it.<\/p>\n<p>First announced <strong>April 13 to 18, 2021, the 60th Anniversary Salone del Mobile.Milano will be held from 5 to 10 September 2021<\/strong>. The <strong>60th anniversary of the Salone del Mobile<\/strong> will host, in addition to the <strong>Salone Internazionale del Mobile<\/strong>, the <strong>International Furnishing Accessories Exhibition<\/strong>, <strong>Workplace3.0<\/strong>, <strong>S.Project<\/strong> and the <strong>SaloneSatellite<\/strong>. <strong>All biennial exhibitions<\/strong> will also be held in 2021. In addition to <strong>Euroluce<\/strong>, already scheduled for 2021, there will also be <strong>EuroCucina<\/strong>, with its collateral event <strong>FTK &#8211; Technology for the Kitchen<\/strong> and the <strong>International Bathroom Exhibition<\/strong>.<\/p>\n<p><strong>Discover also the <a href=\"\/?p=104953\">Salone del Mobile 2019<\/a><\/strong><\/p>\n<figure id=\"attachment_141042\" aria-describedby=\"caption-attachment-141042\" style=\"width: 886px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-141041 size-full\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/salone_2019_festa_chiusura_4.jpg\" alt=\"salone-del-mobile-2019.jpg\" width=\"886\" height=\"591\" \/><figcaption id=\"caption-attachment-141042\" class=\"wp-caption-text\">Closing party Salone del Mobile 2019<\/figcaption><\/figure>\n<h3>Salone del Mobile.Milano: a 60-years-long story<\/h3>\n<p>It has never been easy to define the <a href=\"http:\/\/salonemilano.it\"><strong>Salone del Mobile di Milano<\/strong><\/a>. Born in 1961 as a furniture fair, also to promote exports, the Salone del Mobile has always been focused on the cultural aspects of the show. Already in 1965, a large exhibition space was dedicated to shows with no commercial end, just to spread the value of design. And, <strong>since the 1970s, companies have invested heavily in exhibition design<\/strong>, creating a culture of exhibition design as temporary architecture.<\/p>\n<p><strong>Read also <a href=\"\/?p=140266\">Temporary architectures: the booths of the Salone del Mobile<\/a><\/strong><\/p>\n<figure id=\"attachment_140273\" aria-describedby=\"caption-attachment-140273\" style=\"width: 984px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-140274 size-full\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/BOFFI_Salone-19-1-2.jpg\" alt=\"salone-del-mobile-milano-2020.jpg\" width=\"984\" height=\"442\" \/><figcaption id=\"caption-attachment-140273\" class=\"wp-caption-text\">Boffi De Padova booth at S.Project, Salone del Mobile.Milano 2019<\/figcaption><\/figure>\n<h3>Milan Design Week and Fuorisalone<\/h3>\n<p>Over the years, the <strong>Salone del Mobile has grown into the world\u2019s leading lifestyle event, <\/strong>also thanks to the<strong> Fuorisalone<\/strong>, the set of collateral events held in Milan during the Salone. That\u2019s how the <strong>Milano Design Week was born, an event that attracts over 400,000 people every year<\/strong>. 400,000 people that sleep, eat, move, <strong>engaging over 23,000 local businesses in their daily activities<\/strong>. <strong>Salone, Fuorisalone, Milano Design Week <\/strong>have, thus, become complementary to the city, an essential part of Milan\u2019s yearly cultural and tourist offer. Moreover, the pavilions of <strong>Rho Fieramilano<\/strong>, are <strong>well connected to the center of Milan and, thanks to high speed trains, to the cities of Turin and Bologna<\/strong>.<\/p>\n<p><strong>Discover also <a href=\"\/?page_id=106259\">DDN Phutura, DDN Fuorisalone event<\/a><\/strong><\/p>\n<figure id=\"attachment_141056\" aria-describedby=\"caption-attachment-141056\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-141055 size-full\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/salone_2019_festa_chiusura_6.jpg\" alt=\"salone-del-mobile-milano-2020.jpg\" width=\"1024\" height=\"683\" \/><figcaption id=\"caption-attachment-141056\" class=\"wp-caption-text\">Closing party Salone del Mobile 2019<\/figcaption><\/figure>\n<h3><strong>Is it possible to replace the Salone del Mobile? No, here\u2019s why<\/strong><\/h3>\n<p>Despite the demand for <strong>a digital platform to somehow replace the Salone del Mobile<\/strong>, it is clear that no kind of virtual communication can replace the <strong>Salone del Mobile.Milano<\/strong>. Both for its deep connection with the city of Milan, which hosts about 400,000 people every year, and for the \u201cphysicality\u201d that characterizes furniture as a product, in particular a high-quality product such as Italian furniture.<\/p>\n<figure id=\"attachment_141036\" aria-describedby=\"caption-attachment-141036\" style=\"width: 886px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-141035 size-full\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/salone_2019_festa_chiusura_1.jpg\" alt=\"salone-del-mobile-milano-2020.jpg\" width=\"886\" height=\"591\" \/><figcaption id=\"caption-attachment-141036\" class=\"wp-caption-text\">Closing party Salone del Mobile 2019<\/figcaption><\/figure>\n<p>The entrepreneurs interviewed by Designiffusion.com in the <a href=\"\/?page_id=88035\">#Designgoeson<\/a> section generally agree on some key points. A leitmotiv is that <strong>the only thing that can replace the Salone del Mobile di Milano 2020 is the Salone del Mobile di Milano 2021<\/strong>. Another fundamental point is that <strong>in the near future it will be necessary to invest a lot in communication<\/strong>, taking advantage of all the tools made available by new technologies.<\/p>\n<p><strong>Read the interviews of <a href=\"\/?page_id=88035\">#Designgoeson<\/a><\/strong><\/p>\n<figure id=\"attachment_141048\" aria-describedby=\"caption-attachment-141048\" style=\"width: 886px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-141047 size-full\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/salonesatellite_2.jpg\" alt=\"salone-del-mobile-2020.jpg\" width=\"886\" height=\"591\" \/><figcaption id=\"caption-attachment-141048\" class=\"wp-caption-text\">SaloneSatellite 2019<\/figcaption><\/figure>\n<p>Therefore, the scenarios that are currently being outlined seem to lead to a slightly different future. <strong>While it will be difficult for some time to consider completely replacing trade fairs<\/strong>, it is also true that the experience of isolation has forced everyone to deal with remote working. Discovering, as a result, that different commercial, administrative and communication functions can be easily carried out from home. <strong>And this will probably lead to many changes, which will certainly not be immediately noticeable but in the long run they will affect also communications<\/strong>.<\/p>\n<p><strong>Read also <a href=\"\/?p=141184\">Eurocucina 2018<\/a><\/strong><\/p>\n<figure id=\"attachment_134814\" aria-describedby=\"caption-attachment-134814\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-134813\" src=\"https:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/poliform_kitchen_shape_ridotta_2-1-1024x652.jpg\" alt=\"poliform_kitchen_shape_ridotta_2.jpg\" width=\"840\" height=\"535\" \/><figcaption id=\"caption-attachment-134814\" class=\"wp-caption-text\">Shape kitchen by Poliform, at Eurocucina 2018<\/figcaption><\/figure>\n<p><strong>Discover also <a href=\"\/?page_id=106259\">DDN Phutura, DDN Fuorisalone event<\/a><br \/>\nRead the interviews of <a href=\"\/?page_id=88035\">#Designgoeson<\/a><br \/>\n<\/strong><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>#Designgoeson: Milan\u2019s Salone del Mobile has been rescheduled; it will be held from 5 to 10, September 2021. Here\u2019s why the Salone del Mobile cannot be replaced and why some things are already changing The exacerbation of the Covid-19 health emergency, which is affecting almost every country worldwide, has prompted the decision to postpone the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[328,392,329,331],"tags":[],"class_list":["post-20558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-design-goes-on","category-events-guide","category-fairs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Salone del Mobile Milano 2021 | Fuorisalone | Design Diffusion<\/title>\n<meta name=\"description\" content=\"Salone del Mobile.Milano 2021 will be held from 5 to 10 September 2021. 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