{"id":21421,"date":"2021-01-08T00:00:00","date_gmt":"2021-01-07T23:00:00","guid":{"rendered":"https:\/\/www.designdiffusion.com\/2021\/01\/08\/olivieri-when-passion-becomes-identity\/"},"modified":"2023-07-24T19:58:12","modified_gmt":"2023-07-24T17:58:12","slug":"olivieri-when-passion-becomes-identity","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2021\/01\/08\/olivieri-when-passion-becomes-identity\/","title":{"rendered":"Olivieri: when passion becomes identity"},"content":{"rendered":"

Romagna-based company Olivieri, specializing in furniture for sleeping and living areas, is experiencing great international expansion<\/h2>\n

In the market for over ninety years with a production of the highest level, Olivieri is experiencing a moment of utter glory<\/strong>. We talked about it with Michele Sartini, Sales and Marketing Director<\/strong>, who, since 2015, has been working closely with Marco and Enrica Olivieri, General Manager and Administrative Director <\/strong>respectively, to develop a largescale strategic project, which is both high-tech and visionary.<\/p>\n

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Olivieri: a new identity to go on with the tradition<\/h3>\n

You joined the company in a really happy moment, when Oliveri, which until recently was mostly known for its wardrobes and furniture for the sleeping area, proudly approaches the living room furniture industry and seems to grow beyond expectations. On what did you focus?<\/strong><\/p>\n

Michele Sartini:<\/strong> I joined the family business in 2006 to meet a wish of my mother. After pushing me to study abroad for 2 years, she wanted me back in management with a project aimed at the brand\u2019s internationalization. The idea of entrusting me with the sales management, and consequently the corporate project, is an intuition of Marco and Enrica Olivieri. From that moment on, I tried to listen and understand the markets\u2019 needs to turn them into productive potential.\u201d<\/p>\n

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Dress Code collection by Olivieri for the living area<\/figcaption><\/figure>\n

\u201cIn my opinion, Olivieri<\/a> is going through a booming period also because we managed to combine in the best possible way the market needs with our company\u2019s production structure. Olivieri is something in between industry and carpentry. Probably it is a unique company, and we are carrying out our brand project based on these features<\/strong>.<\/p>\n

It is a journey we started in 2014, which we romantically call \u2018back to the origins. We have decided to create a new identity starting from our origins and our woodworking tradition. Olivieri was established in 1929 by my great-grandfather Gregorio Olivieri<\/strong>, and grew with his son Tullio and his wife Teresa. We believe that enhancing our 91 years of history is the best choice<\/strong>.\u201d<\/p>\n

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Dress Code collection by Olivieri makes it possible to create complete custom-made walls for the living area<\/figcaption><\/figure>\n

The role of communication<\/h3>\n

A relevant part of the recent success is linked with the communication strategy. \u201cWe have recently started collaborating with Arkimera and Michelangelo Bonfiglioli, with whom we are developing interesting projects<\/strong> on a graphic, artistic and strategic level. We have managed to convey our passion for our work and the attention to artisan details: in short, our DNA. And the results are really rewarding.\u201d<\/p>\n

Discover Olivieri\u2019s booth at Salone del Mobile.Milano 2019<\/a><\/strong><\/p>\n