{"id":21698,"date":"2021-07-14T00:00:00","date_gmt":"2021-07-13T22:00:00","guid":{"rendered":"https:\/\/www.designdiffusion.com\/2021\/07\/14\/first-ludovica-mascheroni-boutique-to-open-in-the-heart-of-milan\/"},"modified":"2023-07-24T20:06:21","modified_gmt":"2023-07-24T18:06:21","slug":"first-ludovica-mascheroni-boutique-to-open-in-the-heart-of-milan","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2021\/07\/14\/first-ludovica-mascheroni-boutique-to-open-in-the-heart-of-milan\/","title":{"rendered":"First Ludovica Mascheroni boutique to open in the heart of Milan"},"content":{"rendered":"<p><strong>Ludovica Mascheroni, an Italian company specializing in high-end furniture and clothing<\/strong>, is opening its first boutique, in the Via Montenapoleone Fashion District, in September 2021<\/p>\n<p class=\"p1\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-155891 size-full\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/ludovica_mascheroni_vetrina_2.jpg\" alt=\"ludovica-mascheroni-boutique.jpg\" width=\"979\" height=\"707\" \/><\/p>\n<p>The project, named <strong>L&#8217;Appartamento<\/strong> (\u2018the apartment\u2019), <strong>will be located at Via Ges\u00f9 13 and definitely consolidate the double soul of the Ludovica Mascheroni brand: luxury home decor and couture<\/strong>. A single project for a single location, where Italian craftsmanship and excellence and great attention to detail find their ideal expression. More than a store, it will be a real home, an apartment, where you can find unique made-to-measure pieces, from clothes to furniture. A complete experience to be lived without haste, immersed in a welcoming atmosphere, able to pamper and satisfy even the most demanding customer.<\/p>\n<p><strong>Discover<\/strong> <strong>the <\/strong><strong><a href=\"https:\/\/designdiffusion.com\/en\/2020\/06\/08\/carlo-colombo-for-the-first-elie-saab-maison-collection\/\">Elie Saab Maison<\/a><\/strong><strong> collection<\/strong><\/p>\n<p class=\"p1\"><img decoding=\"async\" class=\"aligncenter wp-image-155889 size-full\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/ludovica_mascheroni_vetrina_1.jpg\" alt=\"ludovica-mascheroni-boutique.jpg\" width=\"982\" height=\"714\" \/><\/p>\n<h4>An apartment with personalized furniture and clothing<\/h4>\n<p>Fabio Mascheroni, owner and founder of the brand with his wife Roberta Caglio, explains, &#8220;We have called this project \u2018L&#8217;Appartamento\u2019 because, just like in a home, you can find both clothing and furniture. Moreover, we want to give the impression of entering a home, not a store.&#8221;<\/p>\n<figure id=\"attachment_155887\" aria-describedby=\"caption-attachment-155887\" style=\"width: 802px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-155887 size-full\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/ludovica_mascheroni_ozone_cabinet.jpg\" alt=\"\" width=\"802\" height=\"648\" \/><figcaption id=\"caption-attachment-155887\" class=\"wp-caption-text\">A chest for sanitizing clothes, by Ludovica Mascheroni<\/figcaption><\/figure>\n<p><strong><a href=\"https:\/\/ludovicamascheroni.eu\/\">Ludovica Mascheroni<\/a><\/strong><strong>\u2019s boutique is on three levels, for a total of 250 square meters<\/strong>. Each floor is characterized by a different wood: oak, maple and cedar. On the ground floor, where oak prevails, you will find men&#8217;s and women&#8217;s clothing, as well as the brand&#8217;s most iconic furnishings. The second floor, where maple stands out, is dedicated to womenswear, and a suite becomes a fitting room when necessary. There is also a dining space with a hideaway kitchen and a living area equipped with sofa, armchairs and a new model of smart bookcase, as well as the artistic boiserie. Lastly, in the basement, where cedar dominates, you will find menswear, closets and walk-in closets, and a lounge space with a mobile bar and tea room.<\/p>\n<figure id=\"attachment_155885\" aria-describedby=\"caption-attachment-155885\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-155885 size-full\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/Kit_pillow-bag-e-plaid_LM.jpg\" alt=\"ludovica-mascheroni-boutique.jpg\" width=\"1000\" height=\"1000\" \/><figcaption id=\"caption-attachment-155885\" class=\"wp-caption-text\">A home couture kit by Ludovica Mascheroni<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Ludovica Mascheroni, an Italian company specializing in high-end furniture and clothing, is opening its first boutique, in the Via Montenapoleone Fashion District, in September 2021 The project, named L&#8217;Appartamento (\u2018the apartment\u2019), will be located at Via Ges\u00f9 13 and definitely consolidate the double soul of the Ludovica Mascheroni brand: luxury home decor and couture. A [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6623,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[328,373],"tags":[],"class_list":["post-21698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-fashion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>First Ludovica Mascheroni boutique to open in the heart of Milan<\/title>\n<meta name=\"description\" content=\"Ludovica Mascheroni is opening its first boutique, in the Via Montenapoleone Fashion District. 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