{"id":21732,"date":"2021-08-05T00:00:00","date_gmt":"2021-08-04T22:00:00","guid":{"rendered":"https:\/\/www.designdiffusion.com\/2021\/08\/05\/lodovico-acerbis-and-made-in-italy-icons\/"},"modified":"2023-07-24T20:07:16","modified_gmt":"2023-07-24T18:07:16","slug":"lodovico-acerbis-and-made-in-italy-icons","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2021\/08\/05\/lodovico-acerbis-and-made-in-italy-icons\/","title":{"rendered":"Lodovico Acerbis and made in Italy icons"},"content":{"rendered":"<h2>On July 31, 2021, Lodovico Acerbis, one of Italy\u2019s most representative entrepreneurs and designers, passed away<\/h2>\n<p><strong>The story of Acerbis Design is the typical story of a family business producing made in Italy furniture<\/strong>. Established in 1870 by Benvenuto Acerbis as a carpenter&#8217;s workshop in Albino (Bergamo), it debuted in industrial design after World War II. In 1942, Marino Acerbis, his son, began collaborating with architect Pino Pizzigoni and introduced red lacquer and synthetic coatings.<\/p>\n<p class=\"p1\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-156405 size-full\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/01_PS_ACERBIS_LODOVICOACERBIS_RITRATTO.jpg\" alt=\"lodovico-acerbis-design.jpg\" width=\"1000\" height=\"645\" \/><\/p>\n<p>In 1963, when Lodovico Acerbis joined the company, it moved to Seriate and the Acerbis International brand was born. <strong>Lodovico Acerbis, designer and entrepreneur, realized the potential of made in Italy furniture and began to collaborate with international designers<\/strong>. The first result of the new course, in <strong>1968<\/strong>, was<strong> Addition System, by De Pas, D&#8217;Urbino and Lomazzi<\/strong>. A modular, customizable, colorful storage system that attracted the attention of the international market.<\/p>\n<figure id=\"attachment_156411\" aria-describedby=\"caption-attachment-156411\" style=\"width: 1837px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-156411 size-full\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/AdditionSystem-1800x900-1.jpeg\" alt=\"lodovico-acerbis-design.jpg\" width=\"1837\" height=\"900\" \/><figcaption id=\"caption-attachment-156411\" class=\"wp-caption-text\">Addition System, project by De Pas, D&#8217;Urbino, Lomazzi, 1968<\/figcaption><\/figure>\n<p>In 1971, Lodovico Acerbis designed Parioli System, a sideboard embodying experience and knowledge of materials. In the first version, Parioli System was made of wood and steel; later, it was produced in polyester lacquer with anti-scratch finish.<\/p>\n<p class=\"p1\"><img decoding=\"async\" class=\"aligncenter wp-image-156421 size-full\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/parioli-system-2.jpg\" alt=\"lodovico-acerbis-design.jpg\" width=\"986\" height=\"514\" \/><\/p>\n<h3>Acerbis design: a new living concept<\/h3>\n<p>Over the years, Acerbis Design&#8217;s production has focused on the living area and the most innovative and technological solutions: a new domestic landscape like the one celebrated by the exhibition at MoMA, \u201cItaly, the new domestic landscape,\u201d in which <strong>Acerbis participated with Central Block, the system designed by Alberto Seassaro<\/strong>.<\/p>\n<figure id=\"attachment_156407\" aria-describedby=\"caption-attachment-156407\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-156407 size-full\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/acerbis-central-block.jpg\" alt=\"lodovico-acerbis-design.jpg\" width=\"800\" height=\"500\" \/><figcaption id=\"caption-attachment-156407\" class=\"wp-caption-text\">Central Block, project by Alberto Seassaro, 1971<\/figcaption><\/figure>\n<p>In the early seventies, Roberto Monsani interpreted the new living area with full and empty volumes that defined walls and furniture with a new aesthetic. Life Collection is a complete collection including backlit wall systems, tables and sofas that show the ability to innovate.<\/p>\n<p><strong>Read<\/strong> <strong><a href=\"https:\/\/designdiffusion.com\/en\/2019\/04\/12\/mdf-italia-acquires-acerbis\/\">MDF Italia acquires Acerbis Design<\/a><\/strong><\/p>\n<figure id=\"attachment_156409\" aria-describedby=\"caption-attachment-156409\" style=\"width: 1350px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-156409 size-full\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/acerbis-divano-life.jpg\" alt=\"\" width=\"1350\" height=\"900\" \/><figcaption id=\"caption-attachment-156409\" class=\"wp-caption-text\">Life sofa, by Roberto Monsani, 1974<\/figcaption><\/figure>\n<h3>An international vision<\/h3>\n<p>The encounter with Giotto Stoppino marked one of the most important periods for the company as it led to some of the most iconic projects in the history of Acerbis International. Polyester lacquers and new technologies took center stage in the company\u2019s philosophy. <strong>The collaboration between<\/strong> <strong>Giotto Stoppino and Lodovico Acerbis resulted in <\/strong><strong>the Sheraton sideboard<\/strong>, awarded with the <strong>Compasso d\u2019Oro in 1979<\/strong> and included in the Permanent Design Collection of the Victoria &amp; Albert Museum in London.\u00a0Giotto Stoppino and Lodovico Acerbis designed also the Hilton modular system, the Brooklyn bookcase and the Quartetto sideboard. Poste Italiane celebrated Quartetto with a stamp in the \u201cDesign Italiano\u201d series in 2000.<\/p>\n<figure id=\"attachment_156419\" aria-describedby=\"caption-attachment-156419\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-156419 size-full\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/PS_ACERBIS_SHERATON_IMG_ARCHIVIO-ACERBIS.jpg\" alt=\"\" width=\"1000\" height=\"693\" \/><figcaption id=\"caption-attachment-156419\" class=\"wp-caption-text\">Sheraton sideboard by Giotto Stoppino and Lodovico Acerbis, winner of the Compasso d&#8217;Oro Award, 1979<\/figcaption><\/figure>\n<p><strong>Among the many architects with whom Acerbis collaborated, we can mention Foster &amp; Partners, who developed the Cambridge bookcase system<\/strong> for the Faculty of Law of the University of Cambridge. Later, this made-to-measure bookcase system went into mass production for the office and home.<\/p>\n<figure id=\"attachment_156413\" aria-describedby=\"caption-attachment-156413\" style=\"width: 770px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-156413 size-full\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/cambridge-2.jpeg\" alt=\"\" width=\"770\" height=\"513\" \/><figcaption id=\"caption-attachment-156413\" class=\"wp-caption-text\">Cambridge bookcase, Foster &amp; Partners, 1995<\/figcaption><\/figure>\n<p>An important part of <a href=\"https:\/\/www.acerbisdesign.com\">Acerbis Design<\/a>\u2019s activity is represented by the investment in communication, which has resulted in the collaboration with many exceptional photographers. Among them, studio Ballo + Ballo created for Acerbis a series of shots that gave a De Chirico-style light and life to the key pieces of the collection.<\/p>\n<p><strong>In 2019, Acerbis Design began a new chapter in its history, with MDF Italia, another important company for made in Italy production.<\/strong><\/p>\n<p><strong>Read<\/strong> <strong><a href=\"https:\/\/designdiffusion.com\/en\/2019\/04\/12\/mdf-italia-acquires-acerbis\/\">MDF Italia acquires Acerbis Design<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On July 31, 2021, Lodovico Acerbis, one of Italy\u2019s most representative entrepreneurs and designers, passed away The story of Acerbis Design is the typical story of a family business producing made in Italy furniture. Established in 1870 by Benvenuto Acerbis as a carpenter&#8217;s workshop in Albino (Bergamo), it debuted in industrial design after World War [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[328,1],"tags":[],"class_list":["post-21732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-non-categorizzato"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lodovico Acerbis and made in Italy icons - Design Diffusion<\/title>\n<meta name=\"description\" content=\"On July 31, 2021, Lodovico Acerbis, designer and entrepreneur, founder of Acerbis Design, a symbol of design made in Italy, passed away\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designdiffusion.com\/en\/2021\/08\/05\/lodovico-acerbis-and-made-in-italy-icons\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lodovico Acerbis and made in Italy icons - 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