{"id":26706,"date":"2022-05-19T00:00:00","date_gmt":"2022-05-18T22:00:00","guid":{"rendered":"https:\/\/www.designdiffusion.com\/2022\/05\/19\/emiliano-ponzi-illustrates-the-60-years-of-the-salone-del-mobile-milano\/"},"modified":"2023-07-25T12:00:25","modified_gmt":"2023-07-25T10:00:25","slug":"emiliano-ponzi-illustrates-the-60-years-of-the-salone-del-mobile-milano","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2022\/05\/19\/emiliano-ponzi-illustrates-the-60-years-of-the-salone-del-mobile-milano\/","title":{"rendered":"Emiliano Ponzi illustrates the 60 years of the Salone del Mobile.Milano"},"content":{"rendered":"<h2>The award-winning Italian illustrator has created six posters celebrating the anniversary of the trade fair<\/h2>\n<p><strong>After illustrious predecessors such as Massimo Vignelli, Pierluigi Cerri, Guido Scarabottolo, Lorenzo Marini, now it is the turn of Emiliano Ponzi<\/strong>. One of the most internationally acclaimed and awarded Italian illustrators has created the communication campaign image for the <strong>sixtieth edition of the Salone del Mobile.Milano<\/strong>, to be held in 2022.<\/p>\n<p style=\"text-align: right;\"><strong>Discover<\/strong> <strong>the <a href=\"https:\/\/designdiffusion.com\/en\/2022\/03\/17\/the-60th-edition-of-the-salone-del-mobile-milano-will-take-place-from-7-to-12-june-2022\/\">Salone del Mobile.Milano<\/a> 2022<\/strong><\/p>\n<p class=\"p1\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-163526 aligncenter\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/Emiliano-Ponzi-Ioan-Pilat.jpg\" alt=\"\" width=\"666\" height=\"1000\" \/><\/p>\n<p>The artist, famous for his spare, precise style and for his quasi-metaphysical atmospheres, has been commissioned to create six posters \u2013 one for each decade in the history of the trade fair. The posters had to illustrate the Salone\u2019s connection with the city and the evolution of design. Thanks to the artist\u2019s unmistakable style, the result is a contemporary tale showing the reasons why the Salone has always been much more than just a trade fair, making Milan the undisputed global capital of design. Emiliano Ponzi has chosen to celebrate and convey a reflection on the Salone through an emotional approach. Exploring the rituals and customs that have defined the identity of Italy and Milan from 1961 to the present day, the result is evocative illustrations that summarize eras in a few strokes.<\/p>\n<p style=\"text-align: right;\"><strong>Discover<\/strong> <strong><a href=\"https:\/\/designdiffusion.com\/en\/2022\/04\/21\/salone-del-mobile-milano-2022-eurocucina\/\">Eurocucina 2022<\/a><\/strong><\/p>\n<figure id=\"attachment_163528\" aria-describedby=\"caption-attachment-163528\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-163528 size-full\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/poster-salone-anni-60.jpg\" alt=\"60 anni salone del mobile\" width=\"1000\" height=\"1000\" \/><figcaption id=\"caption-attachment-163528\" class=\"wp-caption-text\">The posters for the 60 years of the Salone del Mobile.Milano: The Sixties<\/figcaption><\/figure>\n<h3>The six posters celebrating the 60 years of the Salone del Mobile.Milano<\/h3>\n<p>In particular, the first poster depicts a Sixties Milan interior, the second portrays the working-class city of the Seventies; the third focuses on the swinging Milan of the Eighties (Milano da bere), the city of fashion and design; for the Nineties he took inspiration from La Scala Theatre and its relationship with the Salone; for the first decade of 2000, he focused on the new Fiera Milan spaces in Rho, designed by Massimiliano Fuksas. <strong>The final poster reflects on the present and ushers in the future, focusing on the concept of sustainability, now one of the trade fair\u2019s priorities<\/strong>.<\/p>\n<figure id=\"attachment_163530\" aria-describedby=\"caption-attachment-163530\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-163530 size-full\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/poster-salone-anni-70.jpg\" alt=\"60 anni salone del mobile\" width=\"800\" height=\"1000\" \/><figcaption id=\"caption-attachment-163530\" class=\"wp-caption-text\">The posters for the 60 years of the Salone del Mobile.Milano: The Seventies<\/figcaption><\/figure>\n<p><strong>Emiliano Ponzi\u2019s work has identified the most representative elements of the city and its relationship with the Salone<\/strong>, while maintaining a cross-cutting approach and vision, best suited also to expressing the cross-pollinations bound up in this relationship.<\/p>\n<figure id=\"attachment_161865\" aria-describedby=\"caption-attachment-161865\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-161865 size-full\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/SMM_06-22_ADV03_POSTER_ita.jpg\" alt=\"60 anni salone del mobile\" width=\"1000\" height=\"562\" \/><figcaption id=\"caption-attachment-161865\" class=\"wp-caption-text\">The posters for the 60 years of the Salone del Mobile.Milano: The Eighties<\/figcaption><\/figure>\n<p>Breaking with the traditional communication style of the Salone del Mobile, augmented reality will usher in a new level of relationship and interaction between illustration and audience. The partnership with Alkanoids, a Milan-based creative studio specializing in 2D\/3D animation and filmmaking, has added a new digital component to the images. <strong>Scanning the QR code on each of the posters will bring the illustrations to life, ceasing to be static and flat<\/strong>. In each picture, one or more elements will come alive to move the viewer even more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The award-winning Italian illustrator has created six posters celebrating the anniversary of the trade fair After illustrious predecessors such as Massimo Vignelli, Pierluigi Cerri, Guido Scarabottolo, Lorenzo Marini, now it is the turn of Emiliano Ponzi. One of the most internationally acclaimed and awarded Italian illustrators has created the communication campaign image for the sixtieth [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[329,331,752],"tags":[],"class_list":["post-26706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-guide","category-fairs","category-salone-del-mobile-2022"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Emiliano Ponzi illustrates the 60 years of the Salone del Mobile.Milano<\/title>\n<meta name=\"description\" content=\"Emiliano Ponzi has drawn the six posters for the 60 years of the Salone del Mobile.Milano, illustrating its relationship with Milan.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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