{"id":26761,"date":"2022-06-27T00:00:00","date_gmt":"2022-06-26T22:00:00","guid":{"rendered":"https:\/\/www.designdiffusion.com\/2022\/06\/27\/startgate-a-generative-art-installation-for-understanding-data\/"},"modified":"2023-07-25T12:02:33","modified_gmt":"2023-07-25T10:02:33","slug":"startgate-a-generative-art-installation-for-understanding-data","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2022\/06\/27\/startgate-a-generative-art-installation-for-understanding-data\/","title":{"rendered":"StARTgate, a generative art installation for understanding data"},"content":{"rendered":"<h2>Data analysis generates a work of art that helps understand science: StARTgate by Question Mark<\/h2>\n<p>A generative artwork born from the analysis of the environmental impact of the Salone del Mobile.Milano: <strong>this is StARTgate, the installation created by <\/strong><strong><a href=\"https:\/\/www.questionmark.it\">Question Mark<\/a><\/strong><strong>, a Milan-based communications agency, during Milan Design Week<\/strong>.<\/p>\n<figure id=\"attachment_164703\" aria-describedby=\"caption-attachment-164703\" style=\"width: 1063px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-164703 size-full\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/hub-qm-installazione-startgate.jpg\" alt=\"\" width=\"1063\" height=\"707\" \/><figcaption id=\"caption-attachment-164703\" class=\"wp-caption-text\">The event held at Question Mark hub on June 9-10, 2022<\/figcaption><\/figure>\n<p><strong>A combination of artificial intelligence and satellite technology enabled the development of the StARTgate installation<\/strong>, starting with the analysis of data concerning the influx of visitors to the Salone del Mobile, their movement within the exhibition area and the amount of waste produced on June 6-7. <strong>The georeferenced information, extrapolated from images sent by Esa satellites, was then processed with algorithms<\/strong>; the numerical complexity was then represented by means of sequences of colors and geometric shapes. <strong>Data visualized in this way became the basis of a generative art installation, consisting of video projections and soundtracks curated by Paolo Polcari, keyboardist for Almamegretta<\/strong>.<\/p>\n<figure id=\"attachment_164705\" aria-describedby=\"caption-attachment-164705\" style=\"width: 1535px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-164705 size-full\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/Paolo-Polcari-suono-StARTgate.jpg\" alt=\"\" width=\"1535\" height=\"1022\" \/><figcaption id=\"caption-attachment-164705\" class=\"wp-caption-text\">Paolo Polcari, keyboardist for Almamegretta, gives sound to videos and pictures<\/figcaption><\/figure>\n<h3>An installation to understand data and implement sustainability<\/h3>\n<p>This work took shape on June 9 and 10, during Milano Design Week. During the event \u201cStARTgate, pionieri dell\u2019arte che viene dallo spazio\u201d (&#8220;StARTgate, pioneers of art that comes from space&#8221;) at the Question Mark hub in the Tortona area, the installation revealed the potential of the analytical model on which it is based to assess the sustainability of events.<\/p>\n<figure id=\"attachment_164713\" aria-describedby=\"caption-attachment-164713\" style=\"width: 1063px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-164713 size-full\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/StARTgate-4.jpg\" alt=\"\" width=\"1063\" height=\"707\" \/><figcaption id=\"caption-attachment-164713\" class=\"wp-caption-text\">Another image of the installation<\/figcaption><\/figure>\n<p><strong>&#8220;Data analysis is now an integral part of any company&#8217;s life,&#8221; said Luca Pirone, general manager of Question Mark. &#8220;StARTgate represented our vision of the data-driven approach in an artistic way<\/strong>. The quality of information sources and the use of customized algorithms represent the future of this indispensable interpretative process.&#8221;<\/p>\n<figure id=\"attachment_164711\" aria-describedby=\"caption-attachment-164711\" style=\"width: 864px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-164711 size-full\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/StARTgate-3.jpg\" alt=\"\" width=\"864\" height=\"1299\" \/><figcaption id=\"caption-attachment-164711\" class=\"wp-caption-text\">Another image of the installation<\/figcaption><\/figure>\n<p>Collected information can help plan events more efficiently. &#8220;Depending on one\u2019s needs, our technology can provide a number of indicators,&#8221; commented <strong>Valentina Piccioli, CEO of JustOnEarth. &#8220;It is possible, for example, to determine how many people visited the Salone del Mobile moving by public transport and how many by private transport<\/strong>; the volume of traffic generated by the event can be quantified and possible corrective measures can be devised for future editions.&#8221;<\/p>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-164709 aligncenter\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/StARTgate-2.jpg\" alt=\"\" width=\"1063\" height=\"707\" \/><\/p>\n<p>Lastly, Luca Pirone pointed out that &#8220;data analysis carried out with scientific rigor and sophisticated tools is indispensable for the development of best practices.&#8221; <strong>StARTgate has therefore proposed a new way of doing art.<\/strong> And a new dimension for marketing strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data analysis generates a work of art that helps understand science: StARTgate by Question Mark A generative artwork born from the analysis of the environmental impact of the Salone del Mobile.Milano: this is StARTgate, the installation created by Question Mark, a Milan-based communications agency, during Milan Design Week. A combination of artificial intelligence and satellite [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[328],"tags":[],"class_list":["post-26761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>StARTgate, a generative art installation for understanding data - Design Diffusion<\/title>\n<meta name=\"description\" content=\"StARTgate is an event showing how interpreting data can help improve the efficiency of public and private events.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designdiffusion.com\/en\/2022\/06\/27\/startgate-a-generative-art-installation-for-understanding-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"StARTgate, a generative art installation for understanding data - 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