{"id":26770,"date":"2022-07-01T00:00:00","date_gmt":"2022-06-30T22:00:00","guid":{"rendered":"https:\/\/www.designdiffusion.com\/2022\/07\/01\/house-of-switzerland-in-milan\/"},"modified":"2023-07-25T12:02:50","modified_gmt":"2023-07-25T10:02:50","slug":"house-of-switzerland-in-milan","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2022\/07\/01\/house-of-switzerland-in-milan\/","title":{"rendered":"House of Switzerland in Milan"},"content":{"rendered":"<h2><strong>Swiss design in Italy for<\/strong> <strong>Milan Design Week 2022 at Casa degli Artisti in Milan<\/strong><\/h2>\n<figure id=\"attachment_164898\" aria-describedby=\"caption-attachment-164898\" style=\"width: 1700px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-164898 size-full\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/Design-Switzerland.jpg\" alt=\"house of switzerland milano\" width=\"1700\" height=\"1134\" \/><figcaption id=\"caption-attachment-164898\" class=\"wp-caption-text\">Design Switzerland<\/figcaption><\/figure>\n<p>For more than a month, Milan&#8217;s Casa degli Artisti hosted the <a href=\"https:\/\/houseofswitzerland.org\"><strong>House of Switzerland<\/strong><\/a>, the home of Swiss design in Milan. From April 26 to June 12, 2022, the pop-up event welcomed emerging designers, design schools, and established design brands, which testified to the vitality of the Swiss creative scene.<\/p>\n<p>The event saw the participation of institutions such as <strong>ECAL \u2013 University of Art and Design Lausanne, ETH Z\u00fcrich, HEAD \u2013 Gen\u00e8ve, University of Art and Design, HSLU Lucerne University of Applied Sciences and Arts, and Istituto Svizzero<\/strong>. Moreover, the <strong>House of Switzerland <\/strong>presented a new generation of Swiss designers in collaboration with the<strong> Swiss Arts Council Pro Helvetia<\/strong>. Lastly, the event was also attended by companies including <strong>De Sede, Embru, Lichtprojekte, R\u00f6thlisberger, Seleform <\/strong><strong>and<\/strong><strong> Schindlersalmeron<\/strong>.<\/p>\n<p style=\"text-align: right;\"><strong>Discover<\/strong><strong> <a href=\"https:\/\/designdiffusion.com\/en\/2022\/06\/15\/milan-design-week-fuorisalone-journal\/\">everything about Milan Design Week 2022<\/a><\/strong><\/p>\n<figure id=\"attachment_164896\" aria-describedby=\"caption-attachment-164896\" style=\"width: 1700px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-164896 size-full\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/Daily-Mobility.jpg\" alt=\"house of switzerland milano\" width=\"1700\" height=\"1134\" \/><figcaption id=\"caption-attachment-164896\" class=\"wp-caption-text\">Daily Mobility<\/figcaption><\/figure>\n<h3>Emerging designers: recycled materials and urban mobility<\/h3>\n<p><strong>Design Switzerland<\/strong> is the title of the exhibition presented by the <strong>Swiss Arts Council <\/strong><strong>Pro Helvetia<\/strong>. The exhibition, set up on the ground floor of the Casa degli Artisti with a project by <strong>Lausanne-based studio iiode<\/strong>, presented several innovative ideas. Furniture materials made from beer production waste joined a hand-woven carbon-fiber screen; young designers designed new products such as an extendable chair that turns into a bench in a few moves. Other projects include a smart coffee roaster that roasts a small amount of coffee at a time.<\/p>\n<p>With the <strong>Daily Mobility<\/strong> installation, <strong>ECAL<\/strong> and Swiss bicycle brand <strong>BMC<\/strong> presented the work of the students of the Bachelor program in Industrial Design to create a new urban mobility brand and to improve the experience of urban cyclists.<\/p>\n<figure id=\"attachment_164902\" aria-describedby=\"caption-attachment-164902\" style=\"width: 1700px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-164902\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/Material-Shapes-the-Ages.jpg\" alt=\"\" width=\"1700\" height=\"1134\" \/><figcaption id=\"caption-attachment-164902\" class=\"wp-caption-text\">Material Shapes the Ages<\/figcaption><\/figure>\n<h3>3D Materials<\/h3>\n<p>The focus of the interactive exhibition <strong>Material Shapes the Ages, curated by ETH Z\u00fcrich<\/strong>, the Swiss Federal Institute for Science and Technology, was on the materials of the future. Metals that float on water, self-healing silicon, 3D printed salt plates, scratch-resistant screens, flexible wood, a gel that generates energy with water and sunlight are just some of the innovative materials developed by researchers at the university.<\/p>\n<h3>The virtual showroom<\/h3>\n<p><strong>HEAD <\/strong>\u2013<strong> Gen\u00e8ve University of Art and Design<\/strong> presented <strong>The Impossible Showroom<\/strong>, virtual environments specially designed by MA students of Interior Architecture in Geneva to display design objects. Some pieces by well-known Swiss designers such as <strong>Peter Zumthor, Atelier O\u00ef and Pierre Jeanneret<\/strong> were placed in virtual showrooms designed by the students inspired by the materiality of the objects themselves and the visual identity associated with the selected brands, including Vitra, USM, Molteni &amp; C., Lucas Schnaidt.<\/p>\n<figure id=\"attachment_164904\" aria-describedby=\"caption-attachment-164904\" style=\"width: 1700px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-164904 size-full\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/The-Impossible-Showroom-01.jpg\" alt=\"house of switzerland milano\" width=\"1700\" height=\"1134\" \/><figcaption id=\"caption-attachment-164904\" class=\"wp-caption-text\">The Impossible Showroom<\/figcaption><\/figure>\n<h3>Design and climate change at the House of Switzerland in Milan<\/h3>\n<p><strong>Rafael Kouto<\/strong>, fashion &amp; textile designer, presented <strong>Don&#8217;t Steal our Sunlight<\/strong>, a video installation on climate change. Visual elements create new narratives by employing climate change data.<\/p>\n<p><strong>HSLU Lucerne University of Applied Sciences and Arts<\/strong> invited visitors to the exhibition <strong>No thing new<\/strong>. No thing new is a title that invites us to reflect on the fact that the call for a mindful approach to resources is &#8220;nothing new.&#8221; HSLU&#8217;s three study areas \u2013 <strong>Object design, Spatial Design, and Textile Design<\/strong> \u2013 illustrated what the term &#8220;degrowth&#8221; means for the design discipline and why design should deal with it.<\/p>\n<figure id=\"attachment_164908\" aria-describedby=\"caption-attachment-164908\" style=\"width: 1500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-164908\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/rafael_kouto_1.jpg\" alt=\"\" width=\"1500\" height=\"1000\" \/><figcaption id=\"caption-attachment-164908\" class=\"wp-caption-text\">Don&#8217;t steal our sunlight<\/figcaption><\/figure>\n<p>The <strong>House of Switzerland<\/strong> also hosted <strong>Swiss Business Hub Italy<\/strong>, with a selection of design objects from Swiss brands; these included sculptures by <strong>de Sede<\/strong> and indoor and outdoor furniture by<strong> Embru, Seleform, Lichtprojekte, Schindlersalmer\u00f3n, R\u00f6thlisberger and Cosmos<\/strong>. [Txt Arianna Callocchia, photo courtesy of House of Switzerland]<\/p>\n<figure id=\"attachment_164910\" aria-describedby=\"caption-attachment-164910\" style=\"width: 1134px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-164910\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/House-of-Switzerland.jpg\" alt=\"\" width=\"1134\" height=\"850\" \/><figcaption id=\"caption-attachment-164910\" class=\"wp-caption-text\">House of Switzerland, Milan<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Swiss design in Italy for Milan Design Week 2022 at Casa degli Artisti in Milan For more than a month, Milan&#8217;s Casa degli Artisti hosted the House of Switzerland, the home of Swiss design in Milan. From April 26 to June 12, 2022, the pop-up event welcomed emerging designers, design schools, and established design brands, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[328,329,330,331,764],"tags":[555],"class_list":["post-26770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-events-guide","category-exhibitions","category-fairs","category-milan-design-week-2022","tag-exhibition"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>House of Switzerland in Milan - Design Diffusion<\/title>\n<meta name=\"description\" content=\"From April 26 to June 12, 2022, the House of Switzerland in Milan hosted Design Switzerland and several exhibitions with Swiss schools, designers, brands\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designdiffusion.com\/en\/2022\/07\/01\/house-of-switzerland-in-milan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"House of Switzerland in Milan - 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