{"id":27001,"date":"2022-12-09T00:00:00","date_gmt":"2022-12-08T23:00:00","guid":{"rendered":"https:\/\/www.designdiffusion.com\/2022\/12\/09\/novartis-pavillon-in-basel-a-project-by-amdl-circle-and-michele-de-lucchi\/"},"modified":"2023-07-25T12:10:35","modified_gmt":"2023-07-25T10:10:35","slug":"novartis-pavillon-in-basel-a-project-by-amdl-circle-and-michele-de-lucchi","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2022\/12\/09\/novartis-pavillon-in-basel-a-project-by-amdl-circle-and-michele-de-lucchi\/","title":{"rendered":"Novartis Pavillon in Basel, a project by AMDL Circle and Michele De Lucchi"},"content":{"rendered":"<h2>AMDL Circle and Michele De Lucchi have designed the new Novartis Pavillon in Basel<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-168758 size-full\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/AMDLC_Novartis-Pavillion_Ph.R_Hjortshoj_1.jpg\" alt=\"padiglione novartis basilea de lucchi\" width=\"2289\" height=\"1831\" \/><\/p>\n<p><strong>The new Novartis Pavillon, in Basel, designed by<\/strong> <strong><a href=\"https:\/\/amdlcircle.com\/en\/\">AMDL Circle<\/a><\/strong><strong> and <\/strong><strong><a href=\"https:\/\/www.micheledelucchi.it\">Michele De Lucchi<\/a><\/strong>, serves a representative function for the Swiss pharmaceutical company. In fact, it is both a space for welcoming visitors to the campus and a state-of-the-art information and education center; its spaces are flexible and reconfigurable, also available for events open to the public.<\/p>\n<p style=\"text-align: right;\"><strong>Discover the <\/strong><strong><a href=\"https:\/\/designdiffusion.com\/en\/2021\/12\/07\/the-swiss-pavilion-at-expo-2020-dubai\/\">Swiss Pavilion at EXPO Dubai 2020<\/a><\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-168760 size-full\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/AMDLC_Novartis-Pavillion_Ph.R_Hjortshoj_4.jpg\" alt=\"padiglione novartis basilea de lucchi\" width=\"2048\" height=\"2048\" \/><\/p>\n<p><strong>The main feature of the Pavillon is its innovative facade. A diagonal mesh structure, set 50 cm from the metal roof, integrates new-generation, double-sided solar panels and a grid of LED lights<\/strong>. This sustainable energy system is self-powering and provides a huge continuous and dynamic screen that is dynamic that can be viewed from all angles. It is a multimedia membrane designed as a light art installation, inspired by the shapes and colors of cells and molecules; moreover, it is arranged with technologies to function as a tool to communicate both the company&#8217;s values and commitment to the popularization of scientific knowledge.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-168762 size-full\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/AMDLC_Novartis-Pavillion_Ph.R_Hjortshoj_6.jpg\" alt=\"padiglione novartis basilea de lucchi\" width=\"2364\" height=\"1773\" \/><\/p>\n<h3>A pavillon dedicated to research and welcoming people<\/h3>\n<p>The layout plan of the new building is inspired by the universal symbology of the circle, considered a powerful field of psychophysical energy; the ring-shaped plan is structured on two levels plus a mezzanine. The ground floor hosts the entrance foyer, a bar, a check-in area that includes an informal and flexible space for educational activities and meetings, which also hosts events and presentations of publications or scientific and cultural documents associated with Novartis.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-168764 aligncenter\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/AMDLC_Novartis-Pavillion_Ph.R_Hjortshoj_7.jpg\" alt=\"\" width=\"2289\" height=\"1831\" \/><\/p>\n<p>On the mezzanine, a multimedia theatre with stepped terracing acts as a pivotal point between the ground floor and the upper one. Lastly, the first floor hosts an exhibition space located designed as a circular and fluid gallery, without walls or dividing elements.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-168766 aligncenter\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/Novartis-Pavillon_Artwork-by-Semiconductor_2147-\u00a9-Laurits-Jensen.jpg\" alt=\"\" width=\"2508\" height=\"1672\" \/><\/p>\n<p><strong>A key element of the project is light, which characterizes the spaces in a distinctive manner<\/strong>. Natural light enters the ground-floor space, which, instead of walls, is surrounded by glass, without interrupting contact with the outdoors. Artificial light radiates from the ceiling of the upper floor and, combining with the lighting effects of the video installations on the walls, diffuses soft light into the gallery, creating an intimate and collected atmosphere in an immersive and interactive environment. The environment thus created engages visitors and helps them understand science, research and the evolution of knowledge. [Txt: Arianna Callocchia &#8211; ph: Rasmus Hjortsh\u00f8j, Michael Reiner]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AMDL Circle and Michele De Lucchi have designed the new Novartis Pavillon in Basel The new Novartis Pavillon, in Basel, designed by AMDL Circle and Michele De Lucchi, serves a representative function for the Swiss pharmaceutical company. In fact, it is both a space for welcoming visitors to the campus and a state-of-the-art information and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[325],"tags":[291],"class_list":["post-27001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture","tag-architecture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novartis Pavillon in Basel, a project by AMDL Circle and Michele De Lucchi<\/title>\n<meta name=\"description\" content=\"The new Novartis Pavillon in Basel is a project by AMDL Circle and Michele De Lucchi, acting as a space for research and welcoming visitors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designdiffusion.com\/en\/2022\/12\/09\/novartis-pavillon-in-basel-a-project-by-amdl-circle-and-michele-de-lucchi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novartis Pavillon in Basel, a project by AMDL Circle and Michele De Lucchi\" \/>\n<meta property=\"og:description\" content=\"The new Novartis Pavillon in Basel is a project by AMDL Circle and Michele De Lucchi, acting as a space for research and welcoming visitors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/designdiffusion.com\/en\/2022\/12\/09\/novartis-pavillon-in-basel-a-project-by-amdl-circle-and-michele-de-lucchi\/\" \/>\n<meta property=\"og:site_name\" content=\"Design Diffusion\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-08T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-25T10:10:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/07\/Novartis-Pavillon_Artwork-by-Semiconductor_2147-\u00a9-Laurits-Jensen.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2508\" \/>\n\t<meta property=\"og:image:height\" content=\"1672\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mirko\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mirko\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/designdiffusion.com\/en\/2022\/12\/09\/novartis-pavillon-in-basel-a-project-by-amdl-circle-and-michele-de-lucchi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/2022\/12\/09\/novartis-pavillon-in-basel-a-project-by-amdl-circle-and-michele-de-lucchi\/\"},\"author\":{\"name\":\"mirko\",\"@id\":\"https:\/\/designdiffusion.com\/en\/#\/schema\/person\/41f3fa9c7c411c44c1e9697df9f68e4b\"},\"headline\":\"Novartis Pavillon in Basel, a project by AMDL Circle and Michele De Lucchi\",\"datePublished\":\"2022-12-08T23:00:00+00:00\",\"dateModified\":\"2023-07-25T10:10:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/2022\/12\/09\/novartis-pavillon-in-basel-a-project-by-amdl-circle-and-michele-de-lucchi\/\"},\"wordCount\":422,\"publisher\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/2022\/12\/09\/novartis-pavillon-in-basel-a-project-by-amdl-circle-and-michele-de-lucchi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/07\/Novartis-Pavillon_Artwork-by-Semiconductor_2147-\u00a9-Laurits-Jensen.jpg\",\"keywords\":[\"architecture\"],\"articleSection\":[\"Architecture\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/designdiffusion.com\/en\/2022\/12\/09\/novartis-pavillon-in-basel-a-project-by-amdl-circle-and-michele-de-lucchi\/\",\"url\":\"https:\/\/designdiffusion.com\/en\/2022\/12\/09\/novartis-pavillon-in-basel-a-project-by-amdl-circle-and-michele-de-lucchi\/\",\"name\":\"Novartis Pavillon in Basel, a project by AMDL Circle and Michele De Lucchi\",\"isPartOf\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/2022\/12\/09\/novartis-pavillon-in-basel-a-project-by-amdl-circle-and-michele-de-lucchi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/2022\/12\/09\/novartis-pavillon-in-basel-a-project-by-amdl-circle-and-michele-de-lucchi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/07\/Novartis-Pavillon_Artwork-by-Semiconductor_2147-\u00a9-Laurits-Jensen.jpg\",\"datePublished\":\"2022-12-08T23:00:00+00:00\",\"dateModified\":\"2023-07-25T10:10:35+00:00\",\"description\":\"The new Novartis Pavillon in Basel is a project by AMDL Circle and Michele De Lucchi, acting as a space for research and welcoming visitors.\",\"breadcrumb\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/2022\/12\/09\/novartis-pavillon-in-basel-a-project-by-amdl-circle-and-michele-de-lucchi\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/designdiffusion.com\/en\/2022\/12\/09\/novartis-pavillon-in-basel-a-project-by-amdl-circle-and-michele-de-lucchi\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/designdiffusion.com\/en\/2022\/12\/09\/novartis-pavillon-in-basel-a-project-by-amdl-circle-and-michele-de-lucchi\/#primaryimage\",\"url\":\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/07\/Novartis-Pavillon_Artwork-by-Semiconductor_2147-\u00a9-Laurits-Jensen.jpg\",\"contentUrl\":\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/07\/Novartis-Pavillon_Artwork-by-Semiconductor_2147-\u00a9-Laurits-Jensen.jpg\",\"width\":2508,\"height\":1672},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/designdiffusion.com\/en\/2022\/12\/09\/novartis-pavillon-in-basel-a-project-by-amdl-circle-and-michele-de-lucchi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/designdiffusion.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Architecture\",\"item\":\"https:\/\/designdiffusion.com\/en\/architecture\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Novartis Pavillon in Basel, a project by AMDL Circle and Michele De Lucchi\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/designdiffusion.com\/en\/#website\",\"url\":\"https:\/\/designdiffusion.com\/en\/\",\"name\":\"Design Diffusion\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/designdiffusion.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/designdiffusion.com\/en\/#organization\",\"name\":\"Design Diffusion\",\"url\":\"https:\/\/designdiffusion.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/designdiffusion.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/07\/cropped-LOGO.webp\",\"contentUrl\":\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/07\/cropped-LOGO.webp\",\"width\":254,\"height\":94,\"caption\":\"Design Diffusion\"},\"image\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/designdiffusion.com\/en\/#\/schema\/person\/41f3fa9c7c411c44c1e9697df9f68e4b\",\"name\":\"mirko\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/designdiffusion.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7dc38906a32ce00cd7da363c19f6b98a7ba984188153279f5a54a40eaa06a061?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7dc38906a32ce00cd7da363c19f6b98a7ba984188153279f5a54a40eaa06a061?s=96&d=mm&r=g\",\"caption\":\"mirko\"},\"sameAs\":[\"https:\/\/www.designdiffusion.com\"],\"url\":\"https:\/\/designdiffusion.com\/en\/author\/mirko\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Novartis Pavillon in Basel, a project by AMDL Circle and Michele De Lucchi","description":"The new Novartis Pavillon in Basel is a project by AMDL Circle and Michele De Lucchi, acting as a space for research and welcoming visitors.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/designdiffusion.com\/en\/2022\/12\/09\/novartis-pavillon-in-basel-a-project-by-amdl-circle-and-michele-de-lucchi\/","og_locale":"en_US","og_type":"article","og_title":"Novartis Pavillon in Basel, a project by AMDL Circle and Michele De Lucchi","og_description":"The new Novartis Pavillon in Basel is a project by AMDL Circle and Michele De Lucchi, acting as a space for research and welcoming visitors.","og_url":"https:\/\/designdiffusion.com\/en\/2022\/12\/09\/novartis-pavillon-in-basel-a-project-by-amdl-circle-and-michele-de-lucchi\/","og_site_name":"Design Diffusion","article_published_time":"2022-12-08T23:00:00+00:00","article_modified_time":"2023-07-25T10:10:35+00:00","og_image":[{"width":2508,"height":1672,"url":"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/07\/Novartis-Pavillon_Artwork-by-Semiconductor_2147-\u00a9-Laurits-Jensen.jpg","type":"image\/jpeg"}],"author":"mirko","twitter_card":"summary_large_image","twitter_misc":{"Written by":"mirko","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/designdiffusion.com\/en\/2022\/12\/09\/novartis-pavillon-in-basel-a-project-by-amdl-circle-and-michele-de-lucchi\/#article","isPartOf":{"@id":"https:\/\/designdiffusion.com\/en\/2022\/12\/09\/novartis-pavillon-in-basel-a-project-by-amdl-circle-and-michele-de-lucchi\/"},"author":{"name":"mirko","@id":"https:\/\/designdiffusion.com\/en\/#\/schema\/person\/41f3fa9c7c411c44c1e9697df9f68e4b"},"headline":"Novartis Pavillon in Basel, a project by AMDL Circle and Michele De Lucchi","datePublished":"2022-12-08T23:00:00+00:00","dateModified":"2023-07-25T10:10:35+00:00","mainEntityOfPage":{"@id":"https:\/\/designdiffusion.com\/en\/2022\/12\/09\/novartis-pavillon-in-basel-a-project-by-amdl-circle-and-michele-de-lucchi\/"},"wordCount":422,"publisher":{"@id":"https:\/\/designdiffusion.com\/en\/#organization"},"image":{"@id":"https:\/\/designdiffusion.com\/en\/2022\/12\/09\/novartis-pavillon-in-basel-a-project-by-amdl-circle-and-michele-de-lucchi\/#primaryimage"},"thumbnailUrl":"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/07\/Novartis-Pavillon_Artwork-by-Semiconductor_2147-\u00a9-Laurits-Jensen.jpg","keywords":["architecture"],"articleSection":["Architecture"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/designdiffusion.com\/en\/2022\/12\/09\/novartis-pavillon-in-basel-a-project-by-amdl-circle-and-michele-de-lucchi\/","url":"https:\/\/designdiffusion.com\/en\/2022\/12\/09\/novartis-pavillon-in-basel-a-project-by-amdl-circle-and-michele-de-lucchi\/","name":"Novartis Pavillon in Basel, a project by AMDL Circle and Michele De Lucchi","isPartOf":{"@id":"https:\/\/designdiffusion.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/designdiffusion.com\/en\/2022\/12\/09\/novartis-pavillon-in-basel-a-project-by-amdl-circle-and-michele-de-lucchi\/#primaryimage"},"image":{"@id":"https:\/\/designdiffusion.com\/en\/2022\/12\/09\/novartis-pavillon-in-basel-a-project-by-amdl-circle-and-michele-de-lucchi\/#primaryimage"},"thumbnailUrl":"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/07\/Novartis-Pavillon_Artwork-by-Semiconductor_2147-\u00a9-Laurits-Jensen.jpg","datePublished":"2022-12-08T23:00:00+00:00","dateModified":"2023-07-25T10:10:35+00:00","description":"The new Novartis Pavillon in Basel is a project by AMDL Circle and Michele De Lucchi, acting as a space for research and welcoming visitors.","breadcrumb":{"@id":"https:\/\/designdiffusion.com\/en\/2022\/12\/09\/novartis-pavillon-in-basel-a-project-by-amdl-circle-and-michele-de-lucchi\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/designdiffusion.com\/en\/2022\/12\/09\/novartis-pavillon-in-basel-a-project-by-amdl-circle-and-michele-de-lucchi\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/designdiffusion.com\/en\/2022\/12\/09\/novartis-pavillon-in-basel-a-project-by-amdl-circle-and-michele-de-lucchi\/#primaryimage","url":"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/07\/Novartis-Pavillon_Artwork-by-Semiconductor_2147-\u00a9-Laurits-Jensen.jpg","contentUrl":"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/07\/Novartis-Pavillon_Artwork-by-Semiconductor_2147-\u00a9-Laurits-Jensen.jpg","width":2508,"height":1672},{"@type":"BreadcrumbList","@id":"https:\/\/designdiffusion.com\/en\/2022\/12\/09\/novartis-pavillon-in-basel-a-project-by-amdl-circle-and-michele-de-lucchi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/designdiffusion.com\/en\/"},{"@type":"ListItem","position":2,"name":"Architecture","item":"https:\/\/designdiffusion.com\/en\/architecture\/"},{"@type":"ListItem","position":3,"name":"Novartis Pavillon in Basel, a project by AMDL Circle and Michele De Lucchi"}]},{"@type":"WebSite","@id":"https:\/\/designdiffusion.com\/en\/#website","url":"https:\/\/designdiffusion.com\/en\/","name":"Design Diffusion","description":"","publisher":{"@id":"https:\/\/designdiffusion.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/designdiffusion.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/designdiffusion.com\/en\/#organization","name":"Design Diffusion","url":"https:\/\/designdiffusion.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/designdiffusion.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/07\/cropped-LOGO.webp","contentUrl":"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/07\/cropped-LOGO.webp","width":254,"height":94,"caption":"Design Diffusion"},"image":{"@id":"https:\/\/designdiffusion.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/designdiffusion.com\/en\/#\/schema\/person\/41f3fa9c7c411c44c1e9697df9f68e4b","name":"mirko","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/designdiffusion.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7dc38906a32ce00cd7da363c19f6b98a7ba984188153279f5a54a40eaa06a061?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7dc38906a32ce00cd7da363c19f6b98a7ba984188153279f5a54a40eaa06a061?s=96&d=mm&r=g","caption":"mirko"},"sameAs":["https:\/\/www.designdiffusion.com"],"url":"https:\/\/designdiffusion.com\/en\/author\/mirko\/"}]}},"_links":{"self":[{"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/posts\/27001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/comments?post=27001"}],"version-history":[{"count":0,"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/posts\/27001\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/media\/26306"}],"wp:attachment":[{"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/media?parent=27001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/categories?post=27001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/tags?post=27001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}