{"id":27779,"date":"2023-04-11T00:00:00","date_gmt":"2023-04-10T22:00:00","guid":{"rendered":"https:\/\/www.designdiffusion.com\/2023\/04\/11\/fuorisalone-2023-superdesign-show\/"},"modified":"2023-07-25T17:31:48","modified_gmt":"2023-07-25T15:31:48","slug":"fuorisalone-2023-superdesign-show","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2023\/04\/11\/fuorisalone-2023-superdesign-show\/","title":{"rendered":"Fuorisalone 2023: Superdesign Show"},"content":{"rendered":"<h2>From recyclable materials to contemporary Asia and the new &#8220;stars&#8221;: this is Superdesign Show 2023<\/h2>\n<p><strong><a href=\"https:\/\/www.superdesignshow.com\">Superdesign Show<\/a><\/strong><strong>, the <\/strong><strong>annual event organized by Superstudio for the Milan Design Week<\/strong>, stages installations that anticipate questions and answers about the functions of the world to come. These include Materially&#8217;s materials of the future and Samsung&#8217;s Smart Home; Giulio Cappellini&#8217;s Stars of Today and a series of exhibitions from Asia, illustrating the state of design in that geographical area. Lastly, Food Design Stories addresses a topical issue, water crisis.<\/p>\n<h3>Sustainable materials<\/h3>\n<p>Learning how to make sustainable choices, with products coming from the circular economy circuit. This is the scenario proposed by Materially, which this year explores further eco-sustainable and reclaimed materials evoking the concept of wonder with a magical and interactive installation. Among other aspects, the use of cement and resin for the benches of the &#8220;Building Progress for People and Planet&#8221; project by Holcim (Italy), a producer of building concrete, is very interesting.<\/p>\n<h3>The smart home<\/h3>\n<p>We can enter the smart home thanks to the large interactive space dedicated to Samsung Electronics appliances, with sustainability zones and more.<\/p>\n<p style=\"text-align: right;\"><strong>Check out our <\/strong><a href=\"https:\/\/designdiffusion.com\/en\/2023\/03\/30\/fuorisalone-2023-design-districts-and-routes-during-milano-design-week\/\"><strong>guide to 2023 Design Districts<\/strong><\/a><\/p>\n<figure id=\"attachment_172398\" aria-describedby=\"caption-attachment-172398\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-172398 size-full\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/Samsung_Designer_Mun_Superdesign-Show-2023.jpg\" alt=\"superdesign show 2023\" width=\"1000\" height=\"562\" \/><figcaption id=\"caption-attachment-172398\" class=\"wp-caption-text\">Samsung Smart House<\/figcaption><\/figure>\n<h3>Future mobility at Superdesign Show 2023<\/h3>\n<p>Lexus, which has been doing research on electric cars and sustainable mobility for 15 years, will be at Superdesign Show 2023 with &#8220;Shaped by Air&#8221;, a project by architect Suchi Reddy. This project is inspired by the craftsmanship of the Lexus Electrified Sport coupe, and gives a scaled interpretation of it, shaped by light and surrounded by vibrant leaf sculptures. Also on display are prototypes by the winners of the Lexus Design Award 2023.<\/p>\n<p class=\"p1\"><strong>PNA &#8211; Pietra Naturale Autentica<\/strong><\/p>\n<p>&#8220;We are Nature&#8221; consists of ten seats made of natural stone, with different textures and colors, positioned around a LED wall cube. The immersive experience of Authentic Natural Stone.<\/p>\n<h3 class=\"p1\">Asian R-Evolution<\/h3>\n<p><strong>The section reserved for important Asian exhibitions at Superdesign Show has become an awaited event<\/strong>. This year, Grado Design (China) introduces the round lines of comfort and refined minimalism to the contract and living sectors.<\/p>\n<p style=\"text-align: right;\"><strong>Discover<\/strong> <strong><a href=\"https:\/\/designdiffusion.com\/en\/2022\/05\/05\/milan-design-week-2022-tortona-and-superdesign-show\/\">Superdesign Show 2022<\/a><\/strong><\/p>\n<figure id=\"attachment_172400\" aria-describedby=\"caption-attachment-172400\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-172400 size-full\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/Grado-Design_\u7cfb\u5217\u767d\u5e95\u56fe5.jpg\" alt=\"superdesign show 2023\" width=\"1000\" height=\"750\" \/><figcaption id=\"caption-attachment-172400\" class=\"wp-caption-text\">From China, Grado Design<\/figcaption><\/figure>\n<p>Japanese exhibitors include Forum8, with an intricate installation dedicated to VR technology and its ever-expanding applications; quantum, with its refined lighting fixtures made in Japan; Tokyo Creative Salon (MitsubishiEstate, Co., Ltd.\/Mitsui Fudosan Co., Ltd.\/All-Ginza Association\/Tokyu Corporation\/JapanFashion Week Organization\/Japan Airport Terminal Co., Ltd.\/Panoramatiks\/Hakuhodo Inc.), which through a symbolic exhibition promotes the Tokyo Creative Salon, a fashion and design festival.<\/p>\n<figure id=\"attachment_172402\" aria-describedby=\"caption-attachment-172402\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-172402 size-full\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/FORUM8_Installazione.jpg\" alt=\"superdesign show 2023\" width=\"1000\" height=\"563\" \/><figcaption id=\"caption-attachment-172402\" class=\"wp-caption-text\">From Japan, Forum8<\/figcaption><\/figure>\n<p><strong>Thailand is represented by Slowhand Design Thailand by DITP<\/strong>, which adds a new chapter to the &#8220;Slowhand Design Exhibition&#8221; with a group exhibition of materials from local companies. Moreover, Seoul Design Foundation (Korea) is the design hub that understands innovations, inspires creatives and expands their imaginations.<\/p>\n<figure id=\"attachment_172406\" aria-describedby=\"caption-attachment-172406\" style=\"width: 720px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-172406 size-full\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/DITP-Thailand_Sculpture_IMG_0020.jpg\" alt=\"\" width=\"720\" height=\"720\" \/><figcaption id=\"caption-attachment-172406\" class=\"wp-caption-text\">Slowhand Design Thailand by DITP<\/figcaption><\/figure>\n<h3>Stars of today and tomorrow<\/h3>\n<p>Moving on to next generation design and rising talents, we enter the future. The group show <strong>Stars of Today, curated by Giulio Cappellini<\/strong>, acting as a talent scout, presents ten new contemporary protagonists on the design scene: Leonardo Talarico, Elena Salmistraro, Francesca Lanzavecchia, Ilaria Marelli, Matteo Agati, Sergio Prieto, Daniel Nikolovski, Francesco Forcellini, Antonio Facco, Keiji Takeuchi. They are joined by young professionals, such as the members of the Third Floor Collective, from London\u2019s Royal College of Art.<\/p>\n<figure id=\"attachment_172396\" aria-describedby=\"caption-attachment-172396\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-172396 size-full\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/Stars-of-Today_Ilaria-Marelli-tivoliaudio-AD-3_Superdesign-Show-2023-copy.jpg\" alt=\"\" width=\"1000\" height=\"666\" \/><figcaption id=\"caption-attachment-172396\" class=\"wp-caption-text\">Stars of today, Ilaria Marelli<\/figcaption><\/figure>\n<p><strong>The Donne&amp;Design<\/strong> <strong>section returns with &#8220;Mirror &#8211; CreaTTive<\/strong> <strong>allo specchio<\/strong>&#8220;: we get to know eclectic and multitasking designers with significant portraits by Angelica Cant\u00f9 Rajnoldi, a very young and sensitive photographer presenting her first exhibition.<\/p>\n<p><strong>In Food Design Stories&#8217; installation &#8220;EstETICA FLUIDA\u201d<\/strong>, a moving path takes visitors on a journey around the work of twenty independent designers on the theme of water conservation.<\/p>\n<figure id=\"attachment_172404\" aria-describedby=\"caption-attachment-172404\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-172404 size-full\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/FoodDesignStories_EstETICA_fluida_GABRIELLA-CAMPANELLA-1.jpg\" alt=\"\" width=\"1000\" height=\"777\" \/><figcaption id=\"caption-attachment-172404\" class=\"wp-caption-text\">Food Design Stories, Estetica Fluida<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>From recyclable materials to contemporary Asia and the new &#8220;stars&#8221;: this is Superdesign Show 2023 Superdesign Show, the annual event organized by Superstudio for the Milan Design Week, stages installations that anticipate questions and answers about the functions of the world to come. These include Materially&#8217;s materials of the future and Samsung&#8217;s Smart Home; Giulio [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[329,879],"tags":[],"class_list":["post-27779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-guide","category-milan-design-week-2023"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fuorisalone 2023: Superdesign Show - Design Diffusion<\/title>\n<meta name=\"description\" content=\"At the Fuorisalone, Superdesign Show 2023 is the event by Superstudio that presents today&#039;s design with an eye on Asia and the future.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designdiffusion.com\/en\/2023\/04\/11\/fuorisalone-2023-superdesign-show\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fuorisalone 2023: Superdesign Show - 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