{"id":27863,"date":"2023-06-19T00:00:00","date_gmt":"2023-06-18T22:00:00","guid":{"rendered":"https:\/\/www.designdiffusion.com\/2023\/06\/19\/masterly-the-dutch-dutch-design-at-milan-design-week-2023\/"},"modified":"2023-07-25T15:24:18","modified_gmt":"2023-07-25T13:24:18","slug":"masterly-the-dutch-dutch-design-at-milan-design-week-2023","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2023\/06\/19\/masterly-the-dutch-dutch-design-at-milan-design-week-2023\/","title":{"rendered":"Masterly the Dutch: Dutch design at Milan Design Week 2023"},"content":{"rendered":"<h2>On the occasion of Fuorisalone 2023, Palazzo Giureconsulti in Milan opened its doors to Dutch design and hosted the seventh edition of Masterly &#8211; The Dutch<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-173572 aligncenter\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/masterly23_nm_0378-L.jpg\" alt=\"design olandese masterly the dutch milano design week 2023\" width=\"1843\" height=\"1229\" \/><\/p>\n<p>On the occasion of Fuorisalone 2023, <a href=\"http:\/\/www.palazzogiureconsulti.it\/it\">Palazzo Giureconsulti<\/a>, a few steps from Milan Cathedral, hosted the seventh edition of Masterly &#8211; The Dutch. The great event dedicated to Dutch design featured Dutch designers, artists, artisans and companies selected by <strong>Nicole Uniquole<\/strong>, curator and founder of the initiative.<\/p>\n<h3>Dutch design in Milan<\/h3>\n<p>More than 80 participants presented Dutch design in its many forms: interactive and experimental design, industrial production and limited editions. Moreover, for the new venue of Masterly &#8211; The Dutch, Palazzo Giureconsulti, a number of new products and collaborations with international artists and designers were launched.<\/p>\n<p>Also this year there were <strong>floral installations<\/strong> to welcome visitors to Milan Design Week 2023. Outside the Palazzo, there was the installation by Dutch artist and designer <strong>Tom Postma<\/strong>, created with Italian company <strong>Rattiflora<\/strong>, while the entrance foyer featured thousands of colorful orchids by <strong>Orchids Netherlands<\/strong>.<\/p>\n<p style=\"text-align: right;\"><strong><a href=\"https:\/\/designdiffusion.com\/en\/2023\/06\/12\/best-social-design-projects-2023\/\">Discover the best projects in social design 2023<\/a><\/strong><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-173574 aligncenter\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/masterly_LM_0297-L.jpg\" alt=\"design olandese masterly the dutch milano design week 2023\" width=\"895\" height=\"1342\" \/><\/p>\n<p>A new layout, entrusted to the Dutch studio <strong>Opera Concept &amp; Design<\/strong>, also offered a new way to visit the exhibition. In fact, the participants&#8217; installations occupied every wing and section of the Palazzo, on all four floors.<\/p>\n<h3>Masterly &#8211; The Dutch: the exhibition<\/h3>\n<p>The ground floor hosted <em>Technology<\/em>, the section devoted to projects featuring advanced technologies and innovative materials. For example, <strong>Lucas Zito<\/strong>&#8216;s ethereal light creations, displayed in the hall of the grand staircase, and the installations by <strong>FritsJurgens<\/strong> and designer <strong>Carina Riezebos<\/strong> with <strong>Blok Plaatmateriaal<\/strong>, along the loggia.<\/p>\n<h4><img decoding=\"async\" class=\"size-full wp-image-173578 aligncenter\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/masterly23_nm_0030-L-1.jpg\" alt=\"design olandese masterly the dutch milano design week 2023\" width=\"1200\" height=\"800\" \/><\/h4>\n<h4>Underground floor: Craft<\/h4>\n<p>The underground floor hosted a selection of craft works such as sound amplifiers designed and made in ceramic by <strong>Pierluigi Pompei<\/strong> and colorful handmade rugs designed by <strong>Marcel Van Doorn<\/strong> for the <strong>Fuli<\/strong> brand.<\/p>\n<h4>First floor: Collectible Design &amp; Masterly Collaborations<\/h4>\n<p>On the first floor, there were two thematic areas: one dedicated to Collectible Design, i.e., pieces between art and design, in one-of-a-kind pieces or limited series; the other, in the large Donzelli Room, in the right wing of the building, was dedicated to a choral presentation on the future of living.<\/p>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-173580 size-full\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/masterly_LM_0054-L.jpg\" alt=\"design olandese masterly the dutch milano design week 2023\" width=\"1200\" height=\"800\" \/><\/h4>\n<h4>Second floor: Inspirational Design<\/h4>\n<p>The rooms on the top floor hosted two immersive installations created to draw attention to the projects on display and to engage and inspire visitors. Among the works on show were those of five young students who graduated this year from the Amsterdam and Rotterdam branches of the <strong>Wood &amp; Furniture College (HMC)<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-173582 aligncenter\" src=\"http:\/\/www.designdiffusion.com\/wp-content\/uploads\/2023\/07\/masterly23_nm_0368-L.jpg\" alt=\"design olandese masterly the dutch milano design week 2023\" width=\"1200\" height=\"800\" \/><\/p>\n<p>Thanks to the impetus that Masterly &#8211; The Dutch has been able to give to the dissemination and visibility of Dutch design internationally, the network of cultural and business relations it has generated and the role that Masterly has in the professional growth of its participants, the event has had the support of the <strong>Embassy and Consulate General of the Kingdom of the Netherlands in Italy<\/strong> since its first edition.<\/p>\n<p>[Text: Arianna Callocchia \/ Photo: Nicole Marnati]<\/p>\n<p style=\"text-align: right;\"><strong><a href=\"https:\/\/designdiffusion.com\/en\/2023\/06\/12\/best-social-design-projects-2023\/\">Discover the best projects in social design 2023<\/a><\/strong><\/p>\n<p><strong>\u00a0<\/strong> <strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the occasion of Fuorisalone 2023, Palazzo Giureconsulti in Milan opened its doors to Dutch design and hosted the seventh edition of Masterly &#8211; The Dutch On the occasion of Fuorisalone 2023, Palazzo Giureconsulti, a few steps from Milan Cathedral, hosted the seventh edition of Masterly &#8211; The Dutch. The great event dedicated to Dutch [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[328,329,879,839,900],"tags":[],"class_list":["post-27863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-events-guide","category-milan-design-week-2023","category-salone-del-mobile-2023"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Masterly the Dutch: Dutch design at Milan Design Week 2023 - Design Diffusion<\/title>\n<meta name=\"description\" content=\"Palazzo Giureconsulti in Milan opened its doors to Dutch design and hosted the seventh edition of Masterly - The Dutch.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designdiffusion.com\/en\/2023\/06\/19\/masterly-the-dutch-dutch-design-at-milan-design-week-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Masterly the Dutch: Dutch design at Milan Design Week 2023 - 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