{"id":31274,"date":"2023-11-06T09:14:24","date_gmt":"2023-11-06T08:14:24","guid":{"rendered":"https:\/\/designdiffusion.com\/2023\/11\/06\/a-new-look-for-ariostea-headquarters\/"},"modified":"2023-11-06T11:34:10","modified_gmt":"2023-11-06T10:34:10","slug":"a-new-look-for-ariostea-headquarters","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2023\/11\/06\/a-new-look-for-ariostea-headquarters\/","title":{"rendered":"A new look for ARIOSTEA headquarters"},"content":{"rendered":"\n

Architecture and interior design firm Area-17 renovated Ariostea headquarters by merging exhibition and hospitality into a new hybrid concept <\/h2>\n\n\n\n
\"Ariostea<\/figure>\n\n\n\n

Ariostea, an Iris Ceramica Group Brand<\/strong>, renovated its headquarters in Castellarano (Reggio Emilia), entrusting the project to architecture and interior design firm Area-17. The new concept involved redefining all spaces by establishing a synergy between working, display, meeting and reception areas.<\/p>\n\n\n\n

Ariostea showroom has a new look<\/h3>\n\n\n\n

The showroom is divided into The Theatre<\/em>, a multifunctional body designed to host performances and installations<\/strong>, and The Studio<\/em>, a building that blends hospitality and exhibition in a new hybrid concept<\/strong>. The latter, with its simple and compact volumes, arches and brick vaults, is reminiscent of typical Emilian architecture. Developed on about 450 square meters divided into three floors, the interior surprises with its layout, which reproduces a large contemporary house with a warm and familiar atmosphere. The concept, therefore, deliberately leaves the classic showroom setting to embrace a dimension in which display needs merge with the advantages of a hospitality place.<\/p>\n\n\n\n

\"Ariostea<\/figure>\n\n\n\n

A new exhibition experience for the brand’s high-tech surfaces<\/h3>\n\n\n\n

The surfaces covering the exhibition spaces of the new headquarters allow people to delve into Ariostea’s philosophy and know-how<\/strong> in an informal and comfortable setting.<\/p>\n\n\n\n

The Studio<\/em>, in fact, houses a large kitchen dominated by an imposing counter that, when needed, can become both a bar corner and a cooking demonstration area. Ariostea\u2019s Ultra Marmi<\/strong> floor and wall tiles play on color contrasts that dialogue with the Calacatta Macchia Vecchia<\/strong> and Grand Antique <\/strong>surfaces by SapienStone<\/a> \u2013 another Iris Ceramica Group Brand \u2013, both with Cashmere finish and 12- and 20-mm thickness, applied on the kitchen and table top.<\/p>\n\n\n\n

\"Ariostea<\/figure>\n\n\n\n

The upper floor hosts a large open-plan space in which storage modules on the walls contain samples of the Brand’s latest creations, in both traditional and Ultra formats. A complete collection of textures, finishes and color variants from which architects, designers and dealers can draw inspiration and ideas to create mood boards and unique and unexpected combinations.<\/p>\n\n\n\n

The space hosts a spacious living room with a majestic fireplace clad with Ultra Marmi Travertino<\/strong> Titanio that connects this level to the upper. Fragmenta Full Body Botticino Dorato<\/strong> is on the floor, while the central part, corresponding to the relaxation area, features a beautiful ceramic carpet made with Rosso Imperiale<\/strong> and Balance Umber<\/strong>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Lastly, the top floor offers a playful and cozy space where one can get to know better Ariostea materials in an informal way. On display is a billiard table with structure covered in Ultra Pietre Galaxy Grey<\/a><\/strong>, while the floor is covered in Fragmenta Full Body Botticino Dorato<\/a><\/strong>, with a geometric patterned composition made with Balance Mustard<\/a><\/strong> and Calacatta Viola<\/a><\/strong>. The space is complemented with two work corners with thematic material libraries dedicated to the innovative Active Surfaces\u00ae ceramics<\/strong> and SapienStone solutions.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Architecture and interior design firm Area-17 renovated Ariostea headquarters by merging exhibition and hospitality into a new hybrid concept Ariostea, an Iris Ceramica Group Brand, renovated its headquarters in Castellarano (Reggio Emilia), entrusting the project to architecture and interior design firm Area-17. The new concept involved redefining all spaces by establishing a synergy between working, […]<\/p>\n","protected":false},"author":2,"featured_media":31175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333],"tags":[],"class_list":["post-31274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nA new look for ARIOSTEA headquarters - Design Diffusion<\/title>\n<meta name=\"description\" content=\"Architecture and interior design firm Area-17 renovated Ariostea headquarters by merging exhibition and hospitality into a new hybrid concept\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designdiffusion.com\/en\/2023\/11\/06\/a-new-look-for-ariostea-headquarters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A new look for ARIOSTEA headquarters - Design Diffusion\" \/>\n<meta property=\"og:description\" content=\"Architecture and interior design firm Area-17 renovated Ariostea headquarters by merging exhibition and hospitality into a new hybrid concept\" \/>\n<meta property=\"og:url\" content=\"https:\/\/designdiffusion.com\/en\/2023\/11\/06\/a-new-look-for-ariostea-headquarters\/\" \/>\n<meta property=\"og:site_name\" content=\"Design Diffusion\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-06T08:14:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-06T10:34:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/10\/2023_09_24_Showroom0001-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Digital DDW\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Digital DDW\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/designdiffusion.com\/en\/2023\/11\/06\/a-new-look-for-ariostea-headquarters\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/2023\/11\/06\/a-new-look-for-ariostea-headquarters\/\"},\"author\":{\"name\":\"Digital DDW\",\"@id\":\"https:\/\/designdiffusion.com\/en\/#\/schema\/person\/ebe5c30a3caa948ea8326849e9e43b63\"},\"headline\":\"A new look for ARIOSTEA headquarters\",\"datePublished\":\"2023-11-06T08:14:24+00:00\",\"dateModified\":\"2023-11-06T10:34:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/2023\/11\/06\/a-new-look-for-ariostea-headquarters\/\"},\"wordCount\":476,\"publisher\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/2023\/11\/06\/a-new-look-for-ariostea-headquarters\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/10\/2023_09_24_Showroom0001-scaled.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/designdiffusion.com\/en\/2023\/11\/06\/a-new-look-for-ariostea-headquarters\/\",\"url\":\"https:\/\/designdiffusion.com\/en\/2023\/11\/06\/a-new-look-for-ariostea-headquarters\/\",\"name\":\"A new look for ARIOSTEA headquarters - Design Diffusion\",\"isPartOf\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/2023\/11\/06\/a-new-look-for-ariostea-headquarters\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/2023\/11\/06\/a-new-look-for-ariostea-headquarters\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/10\/2023_09_24_Showroom0001-scaled.jpg\",\"datePublished\":\"2023-11-06T08:14:24+00:00\",\"dateModified\":\"2023-11-06T10:34:10+00:00\",\"description\":\"Architecture and interior design firm Area-17 renovated Ariostea headquarters by merging exhibition and hospitality into a new hybrid concept\",\"breadcrumb\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/2023\/11\/06\/a-new-look-for-ariostea-headquarters\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/designdiffusion.com\/en\/2023\/11\/06\/a-new-look-for-ariostea-headquarters\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/designdiffusion.com\/en\/2023\/11\/06\/a-new-look-for-ariostea-headquarters\/#primaryimage\",\"url\":\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/10\/2023_09_24_Showroom0001-scaled.jpg\",\"contentUrl\":\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/10\/2023_09_24_Showroom0001-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Ariostea superfici\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/designdiffusion.com\/en\/2023\/11\/06\/a-new-look-for-ariostea-headquarters\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/designdiffusion.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\/\/designdiffusion.com\/en\/news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"A new look for ARIOSTEA headquarters\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/designdiffusion.com\/en\/#website\",\"url\":\"https:\/\/designdiffusion.com\/en\/\",\"name\":\"Design Diffusion\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/designdiffusion.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/designdiffusion.com\/en\/#organization\",\"name\":\"Design Diffusion\",\"url\":\"https:\/\/designdiffusion.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/designdiffusion.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/07\/cropped-LOGO.webp\",\"contentUrl\":\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/07\/cropped-LOGO.webp\",\"width\":254,\"height\":94,\"caption\":\"Design Diffusion\"},\"image\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/designdiffusion.com\/en\/#\/schema\/person\/ebe5c30a3caa948ea8326849e9e43b63\",\"name\":\"Digital DDW\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/designdiffusion.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6b0321b27a44c75f59d2df42e21c551ba7eec4810c2df16f79ec8c614e91215d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6b0321b27a44c75f59d2df42e21c551ba7eec4810c2df16f79ec8c614e91215d?s=96&d=mm&r=g\",\"caption\":\"Digital DDW\"},\"url\":\"https:\/\/designdiffusion.com\/en\/author\/digital-ddw\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A new look for ARIOSTEA headquarters - Design Diffusion","description":"Architecture and interior design firm Area-17 renovated Ariostea headquarters by merging exhibition and hospitality into a new hybrid concept","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/designdiffusion.com\/en\/2023\/11\/06\/a-new-look-for-ariostea-headquarters\/","og_locale":"en_US","og_type":"article","og_title":"A new look for ARIOSTEA headquarters - Design Diffusion","og_description":"Architecture and interior design firm Area-17 renovated Ariostea headquarters by merging exhibition and hospitality into a new hybrid concept","og_url":"https:\/\/designdiffusion.com\/en\/2023\/11\/06\/a-new-look-for-ariostea-headquarters\/","og_site_name":"Design Diffusion","article_published_time":"2023-11-06T08:14:24+00:00","article_modified_time":"2023-11-06T10:34:10+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/10\/2023_09_24_Showroom0001-scaled.jpg","type":"image\/jpeg"}],"author":"Digital DDW","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Digital DDW","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/designdiffusion.com\/en\/2023\/11\/06\/a-new-look-for-ariostea-headquarters\/#article","isPartOf":{"@id":"https:\/\/designdiffusion.com\/en\/2023\/11\/06\/a-new-look-for-ariostea-headquarters\/"},"author":{"name":"Digital DDW","@id":"https:\/\/designdiffusion.com\/en\/#\/schema\/person\/ebe5c30a3caa948ea8326849e9e43b63"},"headline":"A new look for ARIOSTEA headquarters","datePublished":"2023-11-06T08:14:24+00:00","dateModified":"2023-11-06T10:34:10+00:00","mainEntityOfPage":{"@id":"https:\/\/designdiffusion.com\/en\/2023\/11\/06\/a-new-look-for-ariostea-headquarters\/"},"wordCount":476,"publisher":{"@id":"https:\/\/designdiffusion.com\/en\/#organization"},"image":{"@id":"https:\/\/designdiffusion.com\/en\/2023\/11\/06\/a-new-look-for-ariostea-headquarters\/#primaryimage"},"thumbnailUrl":"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/10\/2023_09_24_Showroom0001-scaled.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/designdiffusion.com\/en\/2023\/11\/06\/a-new-look-for-ariostea-headquarters\/","url":"https:\/\/designdiffusion.com\/en\/2023\/11\/06\/a-new-look-for-ariostea-headquarters\/","name":"A new look for ARIOSTEA headquarters - Design Diffusion","isPartOf":{"@id":"https:\/\/designdiffusion.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/designdiffusion.com\/en\/2023\/11\/06\/a-new-look-for-ariostea-headquarters\/#primaryimage"},"image":{"@id":"https:\/\/designdiffusion.com\/en\/2023\/11\/06\/a-new-look-for-ariostea-headquarters\/#primaryimage"},"thumbnailUrl":"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/10\/2023_09_24_Showroom0001-scaled.jpg","datePublished":"2023-11-06T08:14:24+00:00","dateModified":"2023-11-06T10:34:10+00:00","description":"Architecture and interior design firm Area-17 renovated Ariostea headquarters by merging exhibition and hospitality into a new hybrid concept","breadcrumb":{"@id":"https:\/\/designdiffusion.com\/en\/2023\/11\/06\/a-new-look-for-ariostea-headquarters\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/designdiffusion.com\/en\/2023\/11\/06\/a-new-look-for-ariostea-headquarters\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/designdiffusion.com\/en\/2023\/11\/06\/a-new-look-for-ariostea-headquarters\/#primaryimage","url":"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/10\/2023_09_24_Showroom0001-scaled.jpg","contentUrl":"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/10\/2023_09_24_Showroom0001-scaled.jpg","width":2560,"height":1707,"caption":"Ariostea superfici"},{"@type":"BreadcrumbList","@id":"https:\/\/designdiffusion.com\/en\/2023\/11\/06\/a-new-look-for-ariostea-headquarters\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/designdiffusion.com\/en\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/designdiffusion.com\/en\/news\/"},{"@type":"ListItem","position":3,"name":"A new look for ARIOSTEA headquarters"}]},{"@type":"WebSite","@id":"https:\/\/designdiffusion.com\/en\/#website","url":"https:\/\/designdiffusion.com\/en\/","name":"Design Diffusion","description":"","publisher":{"@id":"https:\/\/designdiffusion.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/designdiffusion.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/designdiffusion.com\/en\/#organization","name":"Design Diffusion","url":"https:\/\/designdiffusion.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/designdiffusion.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/07\/cropped-LOGO.webp","contentUrl":"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/07\/cropped-LOGO.webp","width":254,"height":94,"caption":"Design Diffusion"},"image":{"@id":"https:\/\/designdiffusion.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/designdiffusion.com\/en\/#\/schema\/person\/ebe5c30a3caa948ea8326849e9e43b63","name":"Digital DDW","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/designdiffusion.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6b0321b27a44c75f59d2df42e21c551ba7eec4810c2df16f79ec8c614e91215d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6b0321b27a44c75f59d2df42e21c551ba7eec4810c2df16f79ec8c614e91215d?s=96&d=mm&r=g","caption":"Digital DDW"},"url":"https:\/\/designdiffusion.com\/en\/author\/digital-ddw\/"}]}},"_links":{"self":[{"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/posts\/31274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/comments?post=31274"}],"version-history":[{"count":0,"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/posts\/31274\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/media\/31175"}],"wp:attachment":[{"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/media?parent=31274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/categories?post=31274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/tags?post=31274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}