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<\/figure>\n<\/figure>\n\nIn a complex global context, Sur\/Reality serves as an unexpected pause from routine, offering daydreams that invite escape and joy. During the fair, this trend manifests in unexpected objects and dreamlike settings, catering to the renewed appetite of consumers for the unusual and the surprising. <\/p>\n\n
From Surrealism to Sur\/Reality<\/h3>\n\n
A century after the birth of the Surrealist movement, the legacy of iconic figures like Magritte and Dal\u00ed continues to inspire and influence contemporary creativity. Sur\/Reality not only pays tribute to this tradition but also explores its current vitality. The aesthetics of Surrealism, now reinterpreted, manifest in works that evoke deep emotions and awaken the unconscious, diverting attention from rationality. <\/p>\n\n This contemporary approach to Surrealism aims to reveal how the unreal and the absurd can serve as creative tools for discovering dreamlike worlds. <\/p>\n\n An emblematic example of distorted reality is vividly represented by the film Poor Things<\/strong> by Yorgos L\u00e1nthimos, winner of the Golden Lion at the Venice Film Festival. This distortion, according to Peclers Paris, a consultancy agency specializing in trend forecasting, style, and innovation, stimulates creativity by creating extraordinary experiences that defy social conventions. <\/p>\n\n Philippe Starck, a renowned pataphysicist, explores the creative possibilities of pataphysics, posing bold questions such as “What if the Seine were a lake?” This kind of reflection stimulates urban reinventions, generating a delightful formal disorder. At the same time, the Italian brand Seletti<\/strong> pays homage to Ren\u00e9 Magritte with the Attic-Window lamp, following the trail of contemporary Surrealism. <\/p>\n\n With Sur\/Reality, Maison&Objet promotes everyday objects that transform into genuine poetic experiences. Designed to stimulate the imagination, these items liberate art from rationality, proposing a connection between the ordinary and the fantastical. For example, Bordallo Pinheiro<\/strong> presents ceramics that become containers, while Jonathan Adler <\/strong>reinterprets clouds as floor seating. <\/p>\n\n The element of surprise plays a crucial role in the customer experience, marked by unexpected shifts in scale and playful proportions. The new Camper <\/strong>store in London, for example, features a giant foot, while Jacquemus’s pop-up store, Le Caf\u00e9 Fleurs<\/strong>, showcases how Surrealism can influence retail. <\/p>\n\n In the hospitality sector, the theme of Sur\/Reality translates into a blend of artistic influences that express luxury through the irrational. The Turkish brand Kaimakk<\/strong> creates deceptive universes, while Caf\u00e9 Prada<\/strong> in London offers a visual experience that oscillates between romanticism and the fantastical.<\/p>\n\n Sur\/Reality and its interpretations will thus be at the heart of events such as What\u2019s New? In Decor, In Retail and In Hospitality <\/strong>where inspiration will take center stage. Maison&Objet 2025 will celebrate the centenary of Surrealism, inviting attendees to explore fantastic worlds through innovative technologies and discover a new ecosystem rich in discoveries and opportunities for all industry professionals. <\/p>\n\n Maison&Objet announces Faye Toogood <\/strong>as Designer of the Year 2025. A prominent figure in British design, she stands out for her polymorphic and unique career, serving as an inspiration for the international product and interior design community. <\/p>\n\n As one of the few female names in design in her country, Faye Toogood serves as a benchmark for promoting women’s representation on the international stage\u2014a central focus of Maison&Objet 2025’s Women&Design<\/strong> initiative.<\/p>\n\n Faye Toogood sculpts forms and celebrates raw materials. In 2014, she gained worldwide recognition with the Roly-Poly, a curved chair <\/strong>supported by four sturdy legs. In New York, she is represented by the Friedman Benda gallery<\/strong>, and her works are included in the permanent collections of various museums around the world. She has collaborated with several design brands, including Italian rug manufacturers cc-tapis, Maison Matisse<\/strong>, New York wallpaper designers Calico<\/strong>, and furniture brands Tacchini and Poltrona Frau<\/strong>. <\/p>\n\n Driade produces a series version of the Roly-Poly chair, which is also available as a handmade product from the studio. Her latest collection, Assemblage 8<\/strong>, features furniture assembled like a set of building blocks for children. <\/p>\n\n Following the trend of \u2018hallyu,\u2019 South Korea’s cultural ‘soft power,’ the peninsula has become home to many established international architects working in this highly inspiring environment. The new generation of designers explores the paradoxes between Western influences and the roots of their artisanal heritage, innovating with ancestral materials and blurring the boundaries between design and art\u2014or vice versa. <\/p>\n\n For the 2025 edition of the Rising Talents Awards, Maison&Objet sets its compass toward this hub of creative activity. As usual for the awards, all winners are under 35 years old and have opened their studios within the last five years. Together, they represent an aesthetic that is both modern and respectful of the rich history of the dynasties that once ruled the shores of the Yellow Sea. <\/p>\n\n![\"\"](\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2024\/10\/TAIWAN-CRAFTS-DESIGN-©-D.R.jpg\")
Distorting Reality to Reinvent It<\/h3>\n\n
![\"Maison&Objet](\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2024\/10\/©-MALABAR_2.jpg\")
The Anomalous and the Bizarre: New Horizons of Discovery<\/h3>\n\n
![\"Maison&Objet](\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2024\/10\/©-SELETTI.jpg\")
Poetry Enters the Home<\/h3>\n\n
![\"Maison&Objet](\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2024\/10\/Jonathan-Adler-©DR-1024x767.png\")
The Dreamlike Experience of the Customer<\/h3>\n\n
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Hospitality and Theatricality<\/h3>\n\n
![\"Maison&Objet](\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2024\/10\/NODITO-©-D.R-576x1024.jpg\")
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A New Mission<\/h3>\n\n
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<\/figure>\n<\/figure>\n\nFaye Toogood Designer of the Year 2025<\/h3>\n\n
![\"\"](\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2024\/10\/©Toogood-679x1024.jpg\")
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The Success of Faye Toogood<\/h3>\n\n
Rising Talents Awards 2025: The International Influence of South Korea<\/h3>\n\n
The Jury of This New Edition<\/h3>\n\n
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