{"id":40724,"date":"2025-06-17T12:06:03","date_gmt":"2025-06-17T10:06:03","guid":{"rendered":"https:\/\/designdiffusion.com\/2025\/06\/17\/keep-it-real-the-theme-of-3daysofdesign-2025-celebrates-authenticity-and-creativity\/"},"modified":"2025-06-17T12:52:48","modified_gmt":"2025-06-17T10:52:48","slug":"keep-it-real-the-theme-of-3daysofdesign-2025-celebrates-authenticity-and-creativity","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2025\/06\/17\/keep-it-real-the-theme-of-3daysofdesign-2025-celebrates-authenticity-and-creativity\/","title":{"rendered":"KEEP IT REAL: the theme of 3daysofdesign 2025 celebrates authenticity and creativity"},"content":{"rendered":"\n

From the original theme KEEP IT REAL<\/em> to the eight new Design Districts, the Danish fair celebrates authenticity, human connections, and global design visions<\/h2>\n\n

With the theme KEEP IT REAL,<\/em> the 2025 edition of 3daysofdesign<\/em> invites designers, brands, and design lovers to explore what it means to be authentic in today\u2019s complex and fluid world. From June 18 to 20, 2025, Copenhagen transforms once again into a creative hub with a new layout of eight thematic Design Districts, dedicated installations, and the introduction of Design Ambassadors, who will guide visitors through an immersive and meaningful experience. <\/p>\n\n

\n
\"3daysofdesign<\/figure>\n<\/figure>\n\n

“We live in a transient world where the future is very present,\u201d says Signe Byrdal Terenziani, Managing Director of 3daysofdesign. \u201cWith KEEP IT REAL we want to celebrate individuality, inclusion, and the power of real design \u2014 caring for people and the planet.\u201dThe visual identity of the 2025 edition was created by Swedish artist Andreas Samuelsson, known for his poetic minimalism and collaborations with major brands such as Flos, Aesop, Hermes, and Apple. The logo and symbol of the festival reinterpret organic forms and vibrant spaces, mirroring the theme\u2019s emotional and introspective dimension.<\/p>\n\n

3daysofdesign 2025: eight Design Districts and the i-Points<\/h3>\n\n
\n
\"3daysofdesign<\/figure>\n<\/figure>\n\n

For the first time, 3daysofdesign<\/em> will be organized across eight thematic districts<\/strong>, each with an i-Point \u2014 an information and meeting hub that will also host the District Managers and the new Design Ambassadors. <\/p>\n\n

    \n
  • Holmen <\/strong>\u2013 Transformations<\/em>: from shipyards to creative spaces, Holmen represents design\u2019s power to evolve. i-Point: Royal Danish Academy<\/li>\n\n\n\n
  • Christianshavn<\/strong> \u2013 Crafts & Materials<\/em>: a tribute to craftsmanship and material culture. i-Point: Kanalhuset<\/li>\n\n\n\n
  • Amerikakaj<\/strong> \u2013 Atmospheres<\/em>: a district dedicated to lighting and the emotional quality of space. i-Point: Ocean Saloon<\/li>\n\n\n\n
  • Nordhavn<\/strong> \u2013 Communities<\/em>: a prototype of the \u201cfive-minute city,\u201d it explores the connection between urban planning and quality of life. i-Point: Nordhus<\/li>\n\n\n\n
  • Kultur <\/strong>\u2013 Perspectives<\/em>: where design meets history, heritage, and new points of view. i-Point: Bryghuspladsen<\/li>\n\n\n\n
  • Frederiksstaden<\/strong> \u2013 Authenticity<\/em>: Rococo architecture and timeless values celebrate the power of staying true to oneself. i-Point: Designmuseum Danmark<\/li>\n\n\n\n
  • Roseng\u00e5rd <\/strong>\u2013 Insights<\/em>: between walls and moats, the old city inspires breaking with convention. i-Point: Cinemateket<\/li>\n\n\n\n
  • Kongens Nytorv<\/strong> \u2013 Connections<\/em>: a historic meeting point that becomes a symbol of real, human connection. i-Point: central square<\/li>\n<\/ul>\n\n

    In each district, i-Points<\/em> will be active \u2014 physical hubs where visitors can meet the District Managers<\/strong> and join Design Walks led by the new Design Ambassadors<\/strong>.<\/p>\n\n

    New protagonists: Design Ambassadors<\/h3>\n\n

    A major new feature of the 2025 edition is the Design Ambassador Programme<\/em>: a multicultural team of professionals from the UK, Italy, France, Spain, the USA, South Korea, and more. With expertise ranging from interiors to sustainability, the ambassadors will be present in each district to facilitate dialogue, guide visitors, and share insights.\u201cDesign festivals should be more than showcases<\/strong> \u2014 they should foster relationships and meaningful moments,\u201d explains Signe Byrdal Terenziani. \u201cOur Ambassadors are here to encourage deeper connections with the stories behind design.\u201dThe ambassadors will also collaborate with Leica Camera Nordics<\/strong> to document the festival\u2019s highlights. Celebrating 100 years of photography, Leica will organize photo walks and a contest, inviting all attendees to explore the festival through the lens of creativity and emotion. <\/p>\n\n

    \n
    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n<\/figure>\n\n

    A poetic and symbolic visual identity<\/h3>\n\n

    As every year, the event is enriched by a unique graphic identity. The visual for KEEP IT REAL<\/em> is designed by Andreas Samuelsson<\/strong>, a Swedish artist known for his minimalist and poetic graphic language. His work has involved leading brands such as Flos, Herm\u00e8s, Nike, Aesop, and Apple. For the festival, he has created an image that captures fluid shapes and curvilinear spaces \u2014 a symbol of expressive freedom and introspection. <\/p>\n\n

    \n
    \"\"
    Andreas Samuelsson<\/figcaption><\/figure>\n<\/figure>\n\n

    An increasingly open and inclusive festival<\/h3>\n\n

    With a program that brings together exhibitions, talks, installations, and encounters, 3daysofdesign 2025<\/em> strengthens its role as a cultural, educational, and relational platform. In a world of constant change, KEEP IT REAL <\/em>stands as a manifesto of design sincerity and shared humanity. <\/p>\n\n

    Save the date: Copenhagen, 18\u201320 June 2025.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    From the original theme KEEP IT REAL to the eight new Design Districts, the Danish fair celebrates authenticity, human connections, and global design visions With the theme KEEP IT REAL, the 2025 edition of 3daysofdesign invites designers, brands, and design lovers to explore what it means to be authentic in today\u2019s complex and fluid world. […]<\/p>\n","protected":false},"author":2,"featured_media":40714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[328,333],"tags":[1511],"class_list":["post-40724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-news","tag-design-en"],"yoast_head":"\nKEEP IT REAL: the theme of 3daysofdesign 2025 celebrates authenticity and creativity - Design Diffusion<\/title>\n<meta name=\"description\" content=\"3daysofdesign 2025: Authentic Design Comes to Life in CopenhagenDiscover the new edition with DDN \u2014 packed with must-see highlights!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designdiffusion.com\/en\/2025\/06\/17\/keep-it-real-the-theme-of-3daysofdesign-2025-celebrates-authenticity-and-creativity\/\" \/>\n<meta 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