{"id":41803,"date":"2025-07-30T07:09:48","date_gmt":"2025-07-30T05:09:48","guid":{"rendered":"https:\/\/designdiffusion.com\/?p=41803"},"modified":"2025-07-25T08:15:22","modified_gmt":"2025-07-25T06:15:22","slug":"matter-becomes-design-the-signature-of-potocco","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2025\/07\/30\/matter-becomes-design-the-signature-of-potocco\/","title":{"rendered":"Matter becomes design: the signature of Potocco"},"content":{"rendered":"\n

Potocco presents E Claire, the collection by Ferriani.Sbolgi that explores the materiality of ash wood and marble with a sculptural design character<\/h2>\n\n

Founded in 1919 in Manzano, Potocco has built a solid international reputation in the design world thanks to its ability to interpret and combine different materials with artisanal mastery. The company blends wood, stone, and fine fabrics in collections that engage with contemporary architecture and interiors. Each project is defined by a balance between aesthetics and functionality, with meticulous attention to detail. <\/p>\n\n

\n
\"Potocco\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n

E Claire: design inspired by French pastry<\/h3>\n\n

The E Claire collection marks the beginning of the collaboration between Potocco and the Florentine studio Ferriani.Sbolgi<\/a>. Its name draws inspiration from \u00e9clairs, an icon of French pastry, and their elongated shape, reinterpreted in the volumes of the series. <\/p>\n\n

\n
\"Potocco\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"Potocco\"<\/figure>\n<\/figure>\n\n

The series includes three mirrors and two consoles, one freestanding and one wall-mounted. Ash wood and marble take center stage, combined in a material dialogue that highlights the interlocking joint, the true focal point of the project. <\/p>\n\n

A harmonious contrast between shapes and materials<\/h3>\n\n

Sara Sbolgi and Marco Ferriani, founders of the studio, designed a precise and graphic detail that creates a soft yet sculptural silhouette. The project revolves around an interlocking joint between two elements with a flattened and rounded section, producing a strong material contrast. This combination evokes brutalism but is reinterpreted through a refined and minimal aesthetic that balances visual strength with formal lightness. <\/p>\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n

Balanced proportions and careful attention to materials make E Claire a versatile collection, designed to enhance both residential and professional spaces.<\/p>\n\n

Mirrors and consoles with a distinctive character<\/h3>\n\n

The E Claire mirrors, available in three sizes, integrate naturally into any setting, from living rooms to bedrooms. The consoles, offered in two versions \u2013 wall-mounted and freestanding \u2013 enhance the dialogue between the materiality of wood and the smooth surface of marble, becoming elegant and functional elements that take center stage in the space. <\/p>\n\n

\n
\"Potocco\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n

Photo Andrea Ferrari<\/p>\n","protected":false},"excerpt":{"rendered":"

Potocco presents E Claire, the collection by Ferriani.Sbolgi that explores the materiality of ash wood and marble with a sculptural design character Founded in 1919 in Manzano, Potocco has built a solid international reputation in the design world thanks to its ability to interpret and combine different materials with artisanal mastery. The company blends wood, […]<\/p>\n","protected":false},"author":2,"featured_media":41784,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[328,333],"tags":[278,1511],"class_list":["post-41803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-news","tag-arredamento","tag-design-en"],"yoast_head":"\nMatter becomes design: the signature of Potocco - Design Diffusion<\/title>\n<meta name=\"description\" content=\"Potocco presents E Claire, the collection that explores the materiality of ash wood and marble with a sculptural design character.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designdiffusion.com\/en\/2025\/07\/30\/matter-becomes-design-the-signature-of-potocco\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Matter becomes design: the signature of Potocco - Design Diffusion\" \/>\n<meta property=\"og:description\" content=\"Potocco presents E Claire, the collection that explores the materiality of ash wood and marble with a sculptural design character.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/designdiffusion.com\/en\/2025\/07\/30\/matter-becomes-design-the-signature-of-potocco\/\" \/>\n<meta property=\"og:site_name\" content=\"Design Diffusion\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-30T05:09:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2025\/07\/Potocco_Ferriani.Sbolgi_E_Claire_Ph_Andrea_Ferrari5-scaled-e1753420178506.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1829\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Digital DDW\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Digital DDW\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/designdiffusion.com\/en\/2025\/07\/30\/matter-becomes-design-the-signature-of-potocco\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/2025\/07\/30\/matter-becomes-design-the-signature-of-potocco\/\"},\"author\":{\"name\":\"Digital DDW\",\"@id\":\"https:\/\/designdiffusion.com\/en\/#\/schema\/person\/ebe5c30a3caa948ea8326849e9e43b63\"},\"headline\":\"Matter becomes design: the signature of Potocco\",\"datePublished\":\"2025-07-30T05:09:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/2025\/07\/30\/matter-becomes-design-the-signature-of-potocco\/\"},\"wordCount\":329,\"publisher\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/2025\/07\/30\/matter-becomes-design-the-signature-of-potocco\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2025\/07\/Potocco_Ferriani.Sbolgi_E_Claire_Ph_Andrea_Ferrari5-scaled-e1753420178506.jpg\",\"keywords\":[\"arredamento\",\"design\"],\"articleSection\":[\"Design\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/designdiffusion.com\/en\/2025\/07\/30\/matter-becomes-design-the-signature-of-potocco\/\",\"url\":\"https:\/\/designdiffusion.com\/en\/2025\/07\/30\/matter-becomes-design-the-signature-of-potocco\/\",\"name\":\"Matter becomes design: the signature of Potocco - Design Diffusion\",\"isPartOf\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/2025\/07\/30\/matter-becomes-design-the-signature-of-potocco\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/2025\/07\/30\/matter-becomes-design-the-signature-of-potocco\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2025\/07\/Potocco_Ferriani.Sbolgi_E_Claire_Ph_Andrea_Ferrari5-scaled-e1753420178506.jpg\",\"datePublished\":\"2025-07-30T05:09:48+00:00\",\"description\":\"Potocco presents E Claire, the collection that explores the materiality of ash wood and marble with a sculptural design character.\",\"breadcrumb\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/2025\/07\/30\/matter-becomes-design-the-signature-of-potocco\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/designdiffusion.com\/en\/2025\/07\/30\/matter-becomes-design-the-signature-of-potocco\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/designdiffusion.com\/en\/2025\/07\/30\/matter-becomes-design-the-signature-of-potocco\/#primaryimage\",\"url\":\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2025\/07\/Potocco_Ferriani.Sbolgi_E_Claire_Ph_Andrea_Ferrari5-scaled-e1753420178506.jpg\",\"contentUrl\":\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2025\/07\/Potocco_Ferriani.Sbolgi_E_Claire_Ph_Andrea_Ferrari5-scaled-e1753420178506.jpg\",\"width\":1829,\"height\":2560,\"caption\":\"Potocco\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/designdiffusion.com\/en\/2025\/07\/30\/matter-becomes-design-the-signature-of-potocco\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/designdiffusion.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Design\",\"item\":\"https:\/\/designdiffusion.com\/en\/design\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Matter becomes design: the signature of Potocco\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/designdiffusion.com\/en\/#website\",\"url\":\"https:\/\/designdiffusion.com\/en\/\",\"name\":\"Design Diffusion\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/designdiffusion.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/designdiffusion.com\/en\/#organization\",\"name\":\"Design Diffusion\",\"url\":\"https:\/\/designdiffusion.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/designdiffusion.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/07\/cropped-LOGO.webp\",\"contentUrl\":\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/07\/cropped-LOGO.webp\",\"width\":254,\"height\":94,\"caption\":\"Design Diffusion\"},\"image\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/designdiffusion.com\/en\/#\/schema\/person\/ebe5c30a3caa948ea8326849e9e43b63\",\"name\":\"Digital DDW\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/designdiffusion.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6b0321b27a44c75f59d2df42e21c551ba7eec4810c2df16f79ec8c614e91215d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6b0321b27a44c75f59d2df42e21c551ba7eec4810c2df16f79ec8c614e91215d?s=96&d=mm&r=g\",\"caption\":\"Digital DDW\"},\"url\":\"https:\/\/designdiffusion.com\/en\/author\/digital-ddw\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Matter becomes design: the signature of Potocco - Design Diffusion","description":"Potocco presents E Claire, the collection that explores the materiality of ash wood and marble with a sculptural design character.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/designdiffusion.com\/en\/2025\/07\/30\/matter-becomes-design-the-signature-of-potocco\/","og_locale":"en_US","og_type":"article","og_title":"Matter becomes design: the signature of Potocco - Design Diffusion","og_description":"Potocco presents E Claire, the collection that explores the materiality of ash wood and marble with a sculptural design character.","og_url":"https:\/\/designdiffusion.com\/en\/2025\/07\/30\/matter-becomes-design-the-signature-of-potocco\/","og_site_name":"Design Diffusion","article_published_time":"2025-07-30T05:09:48+00:00","og_image":[{"width":1829,"height":2560,"url":"https:\/\/designdiffusion.com\/wp-content\/uploads\/2025\/07\/Potocco_Ferriani.Sbolgi_E_Claire_Ph_Andrea_Ferrari5-scaled-e1753420178506.jpg","type":"image\/jpeg"}],"author":"Digital DDW","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Digital DDW","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/designdiffusion.com\/en\/2025\/07\/30\/matter-becomes-design-the-signature-of-potocco\/#article","isPartOf":{"@id":"https:\/\/designdiffusion.com\/en\/2025\/07\/30\/matter-becomes-design-the-signature-of-potocco\/"},"author":{"name":"Digital DDW","@id":"https:\/\/designdiffusion.com\/en\/#\/schema\/person\/ebe5c30a3caa948ea8326849e9e43b63"},"headline":"Matter becomes design: the signature of Potocco","datePublished":"2025-07-30T05:09:48+00:00","mainEntityOfPage":{"@id":"https:\/\/designdiffusion.com\/en\/2025\/07\/30\/matter-becomes-design-the-signature-of-potocco\/"},"wordCount":329,"publisher":{"@id":"https:\/\/designdiffusion.com\/en\/#organization"},"image":{"@id":"https:\/\/designdiffusion.com\/en\/2025\/07\/30\/matter-becomes-design-the-signature-of-potocco\/#primaryimage"},"thumbnailUrl":"https:\/\/designdiffusion.com\/wp-content\/uploads\/2025\/07\/Potocco_Ferriani.Sbolgi_E_Claire_Ph_Andrea_Ferrari5-scaled-e1753420178506.jpg","keywords":["arredamento","design"],"articleSection":["Design","News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/designdiffusion.com\/en\/2025\/07\/30\/matter-becomes-design-the-signature-of-potocco\/","url":"https:\/\/designdiffusion.com\/en\/2025\/07\/30\/matter-becomes-design-the-signature-of-potocco\/","name":"Matter becomes design: the signature of Potocco - Design Diffusion","isPartOf":{"@id":"https:\/\/designdiffusion.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/designdiffusion.com\/en\/2025\/07\/30\/matter-becomes-design-the-signature-of-potocco\/#primaryimage"},"image":{"@id":"https:\/\/designdiffusion.com\/en\/2025\/07\/30\/matter-becomes-design-the-signature-of-potocco\/#primaryimage"},"thumbnailUrl":"https:\/\/designdiffusion.com\/wp-content\/uploads\/2025\/07\/Potocco_Ferriani.Sbolgi_E_Claire_Ph_Andrea_Ferrari5-scaled-e1753420178506.jpg","datePublished":"2025-07-30T05:09:48+00:00","description":"Potocco presents E Claire, the collection that explores the materiality of ash wood and marble with a sculptural design character.","breadcrumb":{"@id":"https:\/\/designdiffusion.com\/en\/2025\/07\/30\/matter-becomes-design-the-signature-of-potocco\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/designdiffusion.com\/en\/2025\/07\/30\/matter-becomes-design-the-signature-of-potocco\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/designdiffusion.com\/en\/2025\/07\/30\/matter-becomes-design-the-signature-of-potocco\/#primaryimage","url":"https:\/\/designdiffusion.com\/wp-content\/uploads\/2025\/07\/Potocco_Ferriani.Sbolgi_E_Claire_Ph_Andrea_Ferrari5-scaled-e1753420178506.jpg","contentUrl":"https:\/\/designdiffusion.com\/wp-content\/uploads\/2025\/07\/Potocco_Ferriani.Sbolgi_E_Claire_Ph_Andrea_Ferrari5-scaled-e1753420178506.jpg","width":1829,"height":2560,"caption":"Potocco"},{"@type":"BreadcrumbList","@id":"https:\/\/designdiffusion.com\/en\/2025\/07\/30\/matter-becomes-design-the-signature-of-potocco\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/designdiffusion.com\/en\/"},{"@type":"ListItem","position":2,"name":"Design","item":"https:\/\/designdiffusion.com\/en\/design\/"},{"@type":"ListItem","position":3,"name":"Matter becomes design: the signature of Potocco"}]},{"@type":"WebSite","@id":"https:\/\/designdiffusion.com\/en\/#website","url":"https:\/\/designdiffusion.com\/en\/","name":"Design Diffusion","description":"","publisher":{"@id":"https:\/\/designdiffusion.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/designdiffusion.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/designdiffusion.com\/en\/#organization","name":"Design Diffusion","url":"https:\/\/designdiffusion.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/designdiffusion.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/07\/cropped-LOGO.webp","contentUrl":"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/07\/cropped-LOGO.webp","width":254,"height":94,"caption":"Design Diffusion"},"image":{"@id":"https:\/\/designdiffusion.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/designdiffusion.com\/en\/#\/schema\/person\/ebe5c30a3caa948ea8326849e9e43b63","name":"Digital DDW","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/designdiffusion.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6b0321b27a44c75f59d2df42e21c551ba7eec4810c2df16f79ec8c614e91215d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6b0321b27a44c75f59d2df42e21c551ba7eec4810c2df16f79ec8c614e91215d?s=96&d=mm&r=g","caption":"Digital DDW"},"url":"https:\/\/designdiffusion.com\/en\/author\/digital-ddw\/"}]}},"_links":{"self":[{"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/posts\/41803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/comments?post=41803"}],"version-history":[{"count":0,"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/posts\/41803\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/media\/41784"}],"wp:attachment":[{"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/media?parent=41803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/categories?post=41803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/tags?post=41803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}