{"id":42899,"date":"2025-10-06T18:42:12","date_gmt":"2025-10-06T16:42:12","guid":{"rendered":"https:\/\/designdiffusion.com\/2025\/10\/06\/the-salone-del-mobile-milano-debuts-in-saudi-arabia\/"},"modified":"2025-10-06T18:59:35","modified_gmt":"2025-10-06T16:59:35","slug":"the-salone-del-mobile-milano-debuts-in-saudi-arabia","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2025\/10\/06\/the-salone-del-mobile-milano-debuts-in-saudi-arabia\/","title":{"rendered":"The Salone del Mobile.Milano debuts in Saudi Arabia"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Red in Progress&#8221; is the first Salone del Mobile.Milano event in Saudi Arabia: three days of installations, Made in Italy design, B2B meetings, and cultural exchange<\/h2>\n\n<p>Mark your calendars: <strong>from November 26 to 28, 2025,<\/strong> the <strong>King Abdullah Financial District (KAFD)<\/strong> \u2014 the economic and architectural heart of the Saudi capital \u2014 will host the debut of <strong>\u201cRed in Progress. Salone del Mobile.Milano meets Riyadh.\u201d<\/strong><br\/>A bridge event between Italy and Saudi Arabia, organized in collaboration with the <strong>Architecture &amp; Design Commission<\/strong> and supported by the Italian <strong>Ministry of Foreign Affairs and ICE \u2013 Italian Trade Agency.<\/strong><\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"42886\" src=\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2025\/10\/07_Salone-del-Mobile.Milano-meets-Riyadh_Installation-rendering_Gio-Forma_&#xA9;Studio-Gio-Forma-1024x576.jpg\" alt=\"Salone del Mobile Riyadh\" class=\"wp-image-42886\"\/><\/figure>\n<\/figure>\n\n<h3 class=\"wp-block-heading\">What happens during \u201cRed in Progress\u201d?<\/h3>\n\n<p><strong>Three days, one common thread: the red of the Salone<\/strong> colors one of the Middle East\u2019s most dynamic areas, becoming a driving <strong>force for relationships, creativity, and business.<\/strong><\/p>\n\n<h4 class=\"wp-block-heading\">Day 1: the spotlight turns on<\/h4>\n\n<ul class=\"wp-block-list\">\n<li><strong>Official inauguration<\/strong> with Italian and Saudi institutions.<\/li>\n\n\n\n<li>Unveiling of the <strong>urban installation by Gi\u00f2 Forma<\/strong>: an immersive landscape of light, architecture, and product that transforms KAFD\u2019s main plaza into an open-air design gallery.<\/li>\n\n\n\n<li>Guided tours with local architects, buyers, and developers.<\/li>\n\n\n\n<li>Start of B2B meetings: <strong>over 35 Italian furniture companies<\/strong> showcase their collections to Saudi designers, contractors, and interior designers.<\/li>\n<\/ul>\n\n<h4 class=\"wp-block-heading\">Day 2: culture, talks, and shared visions<\/h4>\n\n<ul class=\"wp-block-list\">\n<li><strong>Cultural program curated by Annalisa Rosso<\/strong>: roundtables, dialogues, and talks featuring prominent Italian and Saudi voices discussing the future of interior design, sustainability, and innovative materials.<\/li>\n\n\n\n<li>Focus on <strong>Vision 2030<\/strong> and the opportunities it creates for architecture and design.<\/li>\n\n\n\n<li>Insights into <strong>education, supply chain, and the know-how<\/strong> behind Made in Italy.<\/li>\n\n\n\n<li>Professional networking in the <strong>business lounge<\/strong>: meetings between companies, institutional stakeholders, and investors.<\/li>\n<\/ul>\n\n<h4 class=\"wp-block-heading\">Finally, day 3: design turns into project<\/h4>\n\n<ul class=\"wp-block-list\">\n<li>Workshops and themed presentations featuring case studies of projects already <strong>completed in Saudi Arabia<\/strong> by Italian companies.<\/li>\n\n\n\n<li>Tailored meetings between brands and local players to develop <strong>collaborations, fit-outs, and contract and residential supplies.<\/strong><\/li>\n\n\n\n<li>Closing with a preview of the upcoming <strong>Salone del Mobile.Milano Arabia Saudita 2026 edition.<\/strong><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Why Riyadh?<\/h3>\n\n<p>Riyadh is emerging as the new <strong>epicenter of architecture and design in the MENA region<\/strong>, driven by an ambitious vision of urban transformation. By 2030, the Saudi capital will see the development of over 362,000 new hotel rooms, alongside a vigorous expansion of hotels, shopping centers, office spaces, and residential areas. This tangible growth is reflected in market figures as well: the furniture sector, currently valued at around \u20ac6.11 billion, is expected to rise to \u20ac8.06 billion in the next five years, mainly fueled by the residential and hospitality sectors. In this scenario, design is not only a functional necessity but also a strategic driver for quality and identity in new spaces.   <\/p>\n\n<p>In this context, <strong>Made in Italy <\/strong>is already a key player, holding a premium\/luxury market share of around 36%.<\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"42888\" src=\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2025\/10\/04_King-Abdullah-Financial-District-Riyadh_&#xA9;Johnny-Greig_Getty-Images-1024x683.jpg\" alt=\"Salone del Mobile Riyadh\" class=\"wp-image-42888\"\/><figcaption class=\"wp-element-caption\">Development of district located in Al Aqiq neighborhood of Riyadh began in 2007, providing office, residential, and retail space. Ph Johnny Greig Getty <\/figcaption><\/figure>\n<\/figure>\n\n<h3 class=\"wp-block-heading\"> A teaser that builds the future<\/h3>\n\n<p>\u201cRed in Progress\u201d is more than just a preview. It\u2019s a <strong>vibrant lab of connections, exchanges, and real opportunities <\/strong>for everyone working in the design world. An unmissable chance for companies, architects, designers, and stakeholders <strong>ready to take center stage <\/strong>in Saudi Arabia\u2019s emerging landscape. <\/p>\n\n<p><strong>Discover more<\/strong> about participating companies, the program, and content at:<br\/>\n  <a href=\"https:\/\/www.salonedelmobilemilano.it\/\">salonemilano.it<\/a>\n<\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"42890\" src=\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2025\/10\/09_Salone-del-Mobile.Milano-meets-Riyadh_Installation-rendering_Gio-Forma_&#xA9;Studio-Gio-Forma-1024x576.jpg\" alt=\"Salone del Mobile Riyadh\" class=\"wp-image-42890\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"42892\" src=\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2025\/10\/10_Salone-del-Mobile.Milano-meets-Riyadh_Installation-rendering_Gio-Forma_&#xA9;Studio-Gio-Forma-1024x576.jpg\" alt=\"\" class=\"wp-image-42892\"\/><\/figure>\n<\/figure>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"42894\" src=\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2025\/10\/03_Cultural-Investment-Conference-King-Fahd-Cultural-Center-Riyadh_Group-photo-1024x576.jpg\" alt=\"\" class=\"wp-image-42894\" srcset=\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2025\/10\/03_Cultural-Investment-Conference-King-Fahd-Cultural-Center-Riyadh_Group-photo-1024x576.jpg 1024w, https:\/\/designdiffusion.com\/wp-content\/uploads\/2025\/10\/03_Cultural-Investment-Conference-King-Fahd-Cultural-Center-Riyadh_Group-photo-300x169.jpg 300w, https:\/\/designdiffusion.com\/wp-content\/uploads\/2025\/10\/03_Cultural-Investment-Conference-King-Fahd-Cultural-Center-Riyadh_Group-photo-768x432.jpg 768w, https:\/\/designdiffusion.com\/wp-content\/uploads\/2025\/10\/03_Cultural-Investment-Conference-King-Fahd-Cultural-Center-Riyadh_Group-photo-1536x864.jpg 1536w, https:\/\/designdiffusion.com\/wp-content\/uploads\/2025\/10\/03_Cultural-Investment-Conference-King-Fahd-Cultural-Center-Riyadh_Group-photo-2048x1153.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Cultural Investment Conference, King Fahd Cultural Center, Riyadh Group photo<\/figcaption><\/figure>\n<\/figure>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Red in Progress&#8221; is the first Salone del Mobile.Milano event in Saudi Arabia: three days of installations, Made in Italy design, B2B meetings, and cultural exchange Mark your calendars: from November 26 to 28, 2025, the King Abdullah Financial District (KAFD) \u2014 the economic and architectural heart of the Saudi capital \u2014 will host the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":42897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[328,333],"tags":[1511,965,948],"class_list":["post-42899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-news","tag-design-en","tag-event-en","tag-featured"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Salone del Mobile.Milano debuts in Saudi Arabia - Design Diffusion<\/title>\n<meta name=\"description\" content=\"From November 26 to 28, 2025, Salone del Mobile.Milano 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