{"id":43564,"date":"2025-10-27T05:21:00","date_gmt":"2025-10-27T04:21:00","guid":{"rendered":"https:\/\/designdiffusion.com\/?p=43564"},"modified":"2025-10-24T12:11:30","modified_gmt":"2025-10-24T10:11:30","slug":"usm-shanghai-showroom-design-and-modular-creativity","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2025\/10\/27\/usm-shanghai-showroom-design-and-modular-creativity\/","title":{"rendered":"USM Shanghai showroom: design and modular creativity"},"content":{"rendered":"\n

The new USM Shanghai showroom blends design, nature, and culture in a single experimental space<\/h2>\n\n

The USM Shanghai showroom <\/strong>is located on Yongyuan Road<\/strong>, in the vibrant Jing\u2019an District<\/strong> \u2014 one of the city\u2019s most dynamic and creative areas. Surrounded by green spaces, cultural venues, and retail activity, the showroom fits perfectly into an open and fluid urban environment that reflects the brand\u2019s design philosophy.<\/p>\n\n

USM chose this location for its first official showroom in China because it embodies connection \u2014 between nature and the city, tradition and innovation. A true \u201csuper connector<\/strong>\u201d where design becomes a bridge between worlds. <\/p>\n\n

\n
\"showroom<\/figure>\n<\/figure>\n\n

Design as a fluid language<\/h3>\n\n

The interiors were designed by MHPD Studio<\/strong>, specialists in exhibition and interior design.The team interpreted USM\u2019s modular philosophy by creating an open, interconnected environment where each area \u2014 from pop-up spaces to offices \u2014 is linked by a central corridor conceived as a \u201cvisual connector<\/strong>\u201d.<\/p>\n\n

Inspired by the vitality of nature, MHPD translated the growth of leaves, branches, and fruit into soft, continuous textures that run through the space. The result is a subtle expression of creative freedom \u2014 a guiding principle for USM\u2019s approach to design. <\/p>\n\n

\n
\"showroom<\/figure>\n<\/figure>\n\n

Playful by Design<\/h3>\n\n

Outside, a row of colorful light poles echoes the hues of the iconic USM Haller<\/strong> modular system and the bright flags of the Swiss headquarters. These elements are not just decorative \u2014 they can transform to suit events or themed installations, bringing a sense of vitality and renewal to the fa\u00e7ade.<\/p>\n\n

Aligned with USM\u2019s sustainable vision, the corridor walls are clad in recycled tea branches<\/strong>, an eco-friendly material whose textures and colors recall the Swiss mountain landscape after the snow melts. A poetic detail that fuses nature and design.<\/p>\n\n

\n
\"showroom<\/figure>\n<\/figure>\n\n

A space for collaboration<\/h3>\n\n

At the heart of the USM Shanghai showroom<\/strong> lies a dynamic stage for ongoing interdisciplinary collaboration. Temporary installations, creative pop-ups, and interactive experiences highlight the flexibility of the USM modular design system, constantly redefining the relationship between furniture, space, and people. <\/p>\n\n

A dedicated area focuses on customization<\/strong>, alongside a true \u201cmaterials library<\/strong>\u201d showcasing over fifty years of USM colors and finishes. Visitors can explore, compare, and touch materials firsthand \u2014 engaging directly with USM\u2019s designers to create their own modular combinations. <\/p>\n\n

\n
\"showroom<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n

Beyond furniture: a laboratory of ideas<\/h3>\n\n

A pioneer of modular furniture<\/strong>, USM continues to push the boundaries of design by exploring new contexts \u2014 from offices and retail spaces to galleries and creative studios. With its new Shanghai showroom, the brand strengthens its presence in Asia and opens a new field of experimentation where design, business, and culture intertwine.<\/p>\n\n

For USM, good design is never static. It\u2019s a continuous dialogue<\/strong>, an invitation to explore, combine, and create with freedom.<\/p>\n\n

\"\"<\/figure>\n\n

A tribute to the classic, with eyes on the future<\/h3>\n\n

The opening of the new USM Shanghai showroom<\/strong> pays tribute to the brand\u2019s design legacy while projecting its vision toward the future. Every element \u2014 from color to light \u2014 reveals the infinite versatility of USM\u2019s modular design and invites visitors to rediscover the joy of creative play. <\/p>\n\n

Here, modularity is not just a form or function. It\u2019s a living experience<\/strong>, inspiring new stories of collaboration and imagination.<\/p>\n","protected":false},"excerpt":{"rendered":"

The new USM Shanghai showroom blends design, nature, and culture in a single experimental space The USM Shanghai showroom is located on Yongyuan Road, in the vibrant Jing\u2019an District \u2014 one of the city\u2019s most dynamic and creative areas. Surrounded by green spaces, cultural venues, and retail activity, the showroom fits perfectly into an open […]<\/p>\n","protected":false},"author":2,"featured_media":43556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[328,333],"tags":[1511,948],"class_list":["post-43564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-news","tag-design-en","tag-featured"],"yoast_head":"\nUSM Shanghai showroom: design and modular creativity - Design Diffusion<\/title>\n<meta name=\"description\" content=\"USM opens its first Shanghai showroom \u2014 a modular, interdisciplinary space where design, sustainability, and creativity meet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designdiffusion.com\/en\/2025\/10\/27\/usm-shanghai-showroom-design-and-modular-creativity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"USM Shanghai showroom: design and modular creativity - 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