{"id":43721,"date":"2025-10-31T06:00:00","date_gmt":"2025-10-31T05:00:00","guid":{"rendered":"https:\/\/designdiffusion.com\/?p=43721"},"modified":"2025-10-30T12:22:54","modified_gmt":"2025-10-30T11:22:54","slug":"elegance-and-vision-thesign-unveils-its-new-showroom-in-the-heart-of-rome","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2025\/10\/31\/elegance-and-vision-thesign-unveils-its-new-showroom-in-the-heart-of-rome\/","title":{"rendered":"Elegance and Vision: THESIGN Unveils Its New Showroom in the Heart of Rome"},"content":{"rendered":"\n

THESIGN inaugurates a 400-square-meter immersive space in Via dei Due Macelli, where Italian and international design, art, and architecture converge to create a unique living experience<\/h2>\n\n

On October 23, 2025, Rome welcomed the opening of THESIGN\u2019s new showroom,<\/strong> located just steps from Piazza di Spagna at Via dei Due Macelli 8\u201311. More than a furniture showcase, the space tells an evolving story where materials, light, and atmosphere<\/strong> become tools of narrative and inspiration. <\/p>\n\n

Founders Salvo Nicosia<\/strong> and Stefano Liard<\/strong>o introduced their vision through the immersive event \u201cAlice Through The Looking Glass\u201d<\/strong>, blending design, contemporary art, and architecture.<\/p>\n\n

\"THESIGN<\/figure>\n\n

A Curated Experience of Design<\/h3>\n\n

The opening featured collaborations with renowned designers and artists:<\/p>\n\n

    \n
  • Elena Salmistraro<\/strong>, Alessandro Corina<\/strong>, Pepa Reverter<\/strong>, Paolo Stella for <\/strong> Bosa<\/li>\n\n\n\n
  • FIAM Italia<\/strong> with Marcel Wanders<\/strong><\/li>\n\n\n\n
  • Rosentha<\/strong>l and Sambonet <\/strong>with interactive installations<\/li>\n\n\n\n
  • Maurizio Galimberti<\/strong>, con performance live a mosaico di Polaroid<\/li>\n<\/ul>\n\n

    L\u2019evento ha trasformato lo showroom in un percorso sensoriale, evidenziando l\u2019impegno di THESIGN nel proporre design di alta gamma, creativit\u00e0 e esperienze immersive<\/strong>.<\/p>\n\n

    \n
    \"THESIGN<\/figure>\n<\/figure>\n\n

    A Showroom with Two Souls<\/h3>\n\n

    Spanning over 400 square meters on two levels, the space merges architecture, art, and interior design. Each area is curated to stimulate imagination and foster dialogue between Italian excellence and international brands. <\/p>\n\n

    The neoclassical fa\u00e7ade<\/strong> with its carved wooden portal introduces visitors to a world where transparency, light, and materials narrate a contemporary urban living experience. Iconic brands such as Etro Home Interiors and Versace Home coexist with Italian excellence like Cantori and Carpanelli, creating a bold, international, and deeply contemporary aesthetic. <\/p>\n\n

    Iconic brands like Etro Home Interiors and Versace Home merge with Italian excellence such as Cantori and Carpanelli, creating a bold, contemporary, and internationally inspired interior design experience.<\/p>\n\n

    Beside the showroom, a chic boutique showcases exclusive pieces\u2014from Bosa vases to Rosenthal porcelain and Sambonet <\/strong>textiles\u2014where grand design meets the intimacy of exquisite detail.<\/p>\n\n

    \n
    \"THESIGN<\/figure>\n<\/figure>\n\n

    THESIGN: A Hub for Design and Culture<\/h3>\n\n

    The new showroom positions THESIGN as a laboratory of design and culture<\/strong>, hosting workshops, talks, performances, and installations. It is a space where materials, forms, and attention to detail <\/strong>fuel the dialogue of international design. <\/p>\n\n

    Rome now has a place where beauty is lived,<\/strong> and design becomes a language of emotion and belonging<\/strong>.<\/p>\n\n

    \n
    \"\"<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

    THESIGN inaugurates a 400-square-meter immersive space in Via dei Due Macelli, where Italian and international design, art, and architecture converge to create a unique living experience On October 23, 2025, Rome welcomed the opening of THESIGN\u2019s new showroom, located just steps from Piazza di Spagna at Via dei Due Macelli 8\u201311. More than a furniture […]<\/p>\n","protected":false},"author":2,"featured_media":43717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[328,333],"tags":[965,948],"class_list":["post-43721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-news","tag-event-en","tag-featured"],"yoast_head":"\nElegance and Vision: THESIGN Unveils Its New Showroom in the Heart of Rome - Design Diffusion<\/title>\n<meta name=\"description\" content=\"THESIGN opens its new Rome showroom: a 400 sqm immersive space blending Italian and international design, art, and architecture.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designdiffusion.com\/en\/2025\/10\/31\/elegance-and-vision-thesign-unveils-its-new-showroom-in-the-heart-of-rome\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elegance and Vision: THESIGN Unveils Its New Showroom in the Heart of Rome - 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