{"id":43801,"date":"2025-11-04T05:41:00","date_gmt":"2025-11-04T04:41:00","guid":{"rendered":"https:\/\/designdiffusion.com\/?p=43801"},"modified":"2025-11-03T10:16:43","modified_gmt":"2025-11-03T09:16:43","slug":"aeg-celebrates-a-new-vision-of-design","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2025\/11\/04\/aeg-celebrates-a-new-vision-of-design\/","title":{"rendered":"AEG Celebrates a New Vision of Design"},"content":{"rendered":"\n

From the Kitchen Design Contest to Live Forever with IED: innovation, sustainability, and creativity shaping the home of the future<\/h2>\n\n

The kitchen is increasingly the heart of the home \u2014 a place for connection, creativity, and experience.With more than 130 years of design and research, AEG continues to merge advanced technology with refined aesthetics. Inspired by the Bauhaus philosophy, where art and technique coexist, AEG launched two key projects: the Kitchen Design Contest<\/strong> and Live Forever<\/strong>, in collaboration with IED<\/strong> \u2013 Istituto Europeo di Design. <\/p>\n\n

\n
\"AEG
Molecola<\/figcaption><\/figure>\n<\/figure>\n\n

Kitchen Design Contest: Innovation Meets Talent<\/h3>\n\n

The AEG Design Contest invited architects, designers, and students to imagine the kitchen of the future \u2014 a space where technology, functionality, and sustainability meet. A jury including Davide Oldani, Fabio Novembre, and Manuela Soffientini selected the most innovative entries. <\/p>\n\n

Winners \u2013 Professional Category<\/h4>\n\n
    \n
  • Molecola<\/em> \u2013 Kitchen: \u201cThe New Language of Cooking\u201d | A Dynamic, Modular, and Customizable System.<\/li>\n\n\n\n
  • BHR<\/em>: A Project Exploring Accessible and Transformable Kitchen Design<\/li>\n\n\n\n
  • No Modular Kitchen<\/em>: A Multifunctional and Flexible Solution.<\/li>\n<\/ul>\n\n

    Student Category<\/h4>\n\n

    Just Me<\/em> \u2013 The Winning Project: A Compact Concept Designed for Small Spaces and Dynamic Lifestyles.<\/p>\n\n

    \n
    \"AEG
    BHR<\/figcaption><\/figure>\n<\/figure>\n\n

    Live Forever: Responsible and Digital Design<\/h3>\n\n

    With Live Forever<\/strong>, AEG and IED shifted the focus of research toward garment care. Students developed posters and ideas to extend the lifespan of clothing, demonstrating that sustainability starts with everyday habits. The winning project, AEG Buddy, is a smart app that turns the washing machine into a personalized AI assistant. The app tracks washes and energy consumption while promoting eco-friendly practices through an interactive community. <\/p>\n\n

    \n
    \"AEG
    No Modular Kitchen<\/figcaption><\/figure>\n<\/figure>\n\n

    Creativity, Vision, and Future<\/h3>\n\n

    During the awards ceremony in Milan, Manuela Soffientini <\/strong>highlighted the legacy of Peter Behrens<\/strong>, the father of the AEG philosophy: \u201cForm is never an end in itself, but always in the service of function<\/em>.\u201d The winning projects showcase a design that combines emotion, awareness, and innovation.<\/p>\n\n

    With the Kitchen Design Contest<\/strong> and Live Forever,<\/strong> AEG and IED celebrate the power of design as a universal language. An ideal bridge from the Bauhaus to new generations<\/strong>, where aesthetics, ethics, and technology shape the future of living. <\/p>\n\n

    \n
    \"AEG
    Kitchen Design Contest Awards<\/figcaption><\/figure>\n\n\n\n
    \"\"<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

    From the Kitchen Design Contest to Live Forever with IED: innovation, sustainability, and creativity shaping the home of the future The kitchen is increasingly the heart of the home \u2014 a place for connection, creativity, and experience.With more than 130 years of design and research, AEG continues to merge advanced technology with refined aesthetics. Inspired […]<\/p>\n","protected":false},"author":2,"featured_media":43791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[381,328,329,333],"tags":[1511,948,957],"class_list":["post-43801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contests","category-design","category-events-guide","category-news","tag-design-en","tag-featured","tag-kitchen-en"],"yoast_head":"\nAEG Celebrates a New Vision of Design - Design Diffusion<\/title>\n<meta name=\"description\" content=\"AEG and IED honor the winners of the Kitchen Design Contest and Live Forever, celebrating creativity, innovation, and sustainability in contemporary design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designdiffusion.com\/en\/2025\/11\/04\/aeg-celebrates-a-new-vision-of-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AEG Celebrates a New Vision of Design - 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