{"id":43897,"date":"2025-11-07T05:51:00","date_gmt":"2025-11-07T04:51:00","guid":{"rendered":"https:\/\/designdiffusion.com\/?p=43897"},"modified":"2025-11-05T09:47:30","modified_gmt":"2025-11-05T08:47:30","slug":"formae-what-is-the-right-shape-of-things","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2025\/11\/07\/formae-what-is-the-right-shape-of-things\/","title":{"rendered":"FORMAE \u2013 What is the Right Shape of Things?"},"content":{"rendered":"\n

When Contemporary Art Meets Cutting-Edge Design: Gaggenau\u2019s New Ovens Turn Matter into Poetry<\/h2>\n\n

In the heart of Milan, FORMAE \u2013 What Is the Right Shape of Things?<\/strong> comes to life, an exhibition that weaves together contemporary art and cutting-edge design to explore the relationship between matter and form<\/strong>.The protagonists are four Italian artists \u2013 Franco Mazzucchelli, Carla Tolomeo, Fulvio Morella, and Lorenzo Gnata <\/strong>\u2013 in dialogue with the new Gaggenau Expressive and Minimalistic ovens<\/strong>, symbols of a philosophy where technique and aesthetics <\/strong>merge into a single, coherent vision of the world.<\/p>\n\n

Promoted by Gaggenau<\/strong> in collaboration with Sotheby\u2019s<\/strong> and Cramum<\/strong>, the exhibition brings together the previous stops in Florence, Naples, and Verona, offering Milan an immersive experience that transcends the boundaries between art and design to explore aesthetic responsibility, form, and meaning<\/strong>.<\/p>\n\n

\"FORMAE<\/figure>\n\n

Form Meets Function: The Poetic Language of Gaggenau<\/h3>\n\n

For over three centuries, Gaggenau <\/strong>has combined craftsmanship, technology, and functional design. With the new Expressive and Minimalistic ovens<\/strong>, the brand redefines the kitchen as both a poetic and rational space: a single, linear cavity, entirely blue inside, elegantly concealing the grill, transforming efficiency into an aesthetic gesture. <\/p>\n\n

\u201cTechnology becomes a language when it restores to matter the dignity of everyday poetry<\/strong>,\u201d explains Mistral Accorsi<\/strong>, Product & Brand Communication Manager at Gaggenau. FROM THIS IDEA, FORMAE<\/strong> was born: a project where the technical form<\/strong> of the product becomes a cultural form<\/strong>, reflecting how humans interpret matter. <\/p>\n\n

\n
\"FORMAE<\/figure>\n<\/figure>\n\n

Four Artists, Four Visions of Form<\/h3>\n\n

In the exhibition, each artist answers the question \u201cWhat is the right form of things?<\/strong>\u201d with a unique language:<\/p>\n\n

    \n
  • Franco Mazzucchelli sculpts the air, transforming his transparent inflatables into architectures that breathe and reshape the space.<\/li>\n\n\n\n
  • Carla Tolomeo <\/strong>weaves time and patience into her hand-embroidered sculptural seats<\/strong>, where the artisanal gesture becomes a vessel of memory.<\/li>\n\n\n\n
  • Fulvio Morella <\/strong>translates touch into vision: in his Braille Stellato<\/strong>, the dots become stars and words of light.<\/li>\n\n\n\n
  • Lorenzo Gnata <\/strong>explores the boundary between line and space, transforming drawing into orientation, architecture, and contemplation.<\/li>\n<\/ul>\n\n

    Each work, like a Gaggenau oven, unites form and function<\/strong> in perfect balance: technique becomes emotion, and gesture turns into thought.<\/p>\n\n

    \n
    \"\"<\/figure>\n<\/figure>\n\n

    The philosophy of FORMAE: from potential to act<\/h3>\n\n

    The concept behind the project echoes Aristotle: \u201cMatter is potential, form is act.<\/strong>\u201dIn FORMAE, this idea takes visual shape: matter transforms, technique becomes art, and form becomes a promise of beaut<\/strong>y. Just like in Gaggenau ovens, where every detail stems from a deliberate choice, the exhibited works reflect the care, precision, and responsibility<\/strong> of those who shape reality. <\/p>\n\n

    \n
    \"FORMAE<\/figure>\n\n\n\n
    \"\"<\/figure>\n<\/figure>\n\n

    Beauty as Shared Responsibility<\/h3>\n\n

    \u201cFORMAE does not seek answers, but possibilities<\/strong>,\u201d explains curator Sabino Maria Frass\u00e0<\/strong>.The exhibition invites visitors to participate, not just observe, in the dialogue between art, design, and innovation<\/strong>. In this context, beauty is not ornament\u2014it is an act of trust<\/strong>: form is what unites us, translating the potential of matter into human experience. <\/p>\n\n

    The exhibition is held at the Gaggenau DesignElementi Hub \u2013 Corso\u202fMagenta\u202f2, Milan<\/strong>, and will be open to the public until December 19, 2025<\/strong>.<\/p>\n\n

    \n
    \"FORMAE<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

    When Contemporary Art Meets Cutting-Edge Design: Gaggenau\u2019s New Ovens Turn Matter into Poetry In the heart of Milan, FORMAE \u2013 What Is the Right Shape of Things? comes to life, an exhibition that weaves together contemporary art and cutting-edge design to explore the relationship between matter and form.The protagonists are four Italian artists \u2013 Franco […]<\/p>\n","protected":false},"author":2,"featured_media":43891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[328,329,330,333],"tags":[1511,965,948,957],"class_list":["post-43897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-events-guide","category-exhibitions","category-news","tag-design-en","tag-event-en","tag-featured","tag-kitchen-en"],"yoast_head":"\nFORMAE \u2013 What is the Right Shape of Things? - Design Diffusion<\/title>\n<meta name=\"description\" content=\"FORMAE Gaggenau Milan: contemporary art and design meet around the new Gaggenau ovens. 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