{"id":44174,"date":"2025-11-18T05:08:00","date_gmt":"2025-11-18T04:08:00","guid":{"rendered":"https:\/\/designdiffusion.com\/?p=44174"},"modified":"2025-11-14T14:26:27","modified_gmt":"2025-11-14T13:26:27","slug":"the-alchemy-of-design-how-studio-alchimia-revolutionized-collective-creativity-in-italy","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2025\/11\/18\/the-alchemy-of-design-how-studio-alchimia-revolutionized-collective-creativity-in-italy\/","title":{"rendered":"The Alchemy of Design: How Studio Alchimia Revolutionized Collective Creativity in Italy"},"content":{"rendered":"\n

Studio Alchimia and the Revolution of Italian Design through Irony, Freedom, and Collaboration<\/h2>\n\n

Studio Alchimia rewrote the rules of design with irony, freedom, and a deep sense of collectivity. The exhibition at the ADI Design Museum brings back that shared energy, made of intertwined thoughts and visionary gestures. <\/p>\n\n

It didn\u2019t emerge from a desk, but from fertile chaos. From a room where ideas bounced, collided, and laughed together. This is how Studio Alchimia took shape\u2014Milan, 1970s: a group of minds that rejected the boundaries between art and design, between the serious and the playful. A laboratory of possibilities, where creativity was a collective act, not a matter of authorship. <\/p>\n\n

\n
\"Studio
Courtesy of ADI Design Museum ph. Denise Manzi<\/figcaption><\/figure>\n<\/figure>\n\n

Today, that vibration comes alive again at the ADI Design Museum with the exhibition Alchimia. The Revolution of Italian Design (November 11, 2025 \u2013 January 22, 2026): more than one hundred and fifty works\u2014including furniture, drawings, and photographs\u2014tell the story of a period that sought freedom rather than approval. A way of designing that was a shared language, both ironic and profound, a form of collective invention. <\/p>\n\n

Alchimia was the first antidote to creative individualism. The project was a political gesture, material became narrative, and mistakes were valued. No one sought perfection; they sought meaning\u2014together. Alessandro Guerriero, Mendini, Branzi, Sottsass, De Lucchi\u2014names that today sound monumental\u2014were then a group in motion, a small crowd of thoughts in constant discussion. <\/p>\n\n

\"Studio
Soli Collection, 1990From left: Giorgio Gregori, Adriana Guerriero, Alessandro Mendini, Alessandro Guerriero<\/figcaption><\/figure>\n\n

Throughout the exhibition, everything reflects that lightness dense with thought. From Guerriero\u2019s \u201craft-carpet,\u201d a symbol of crossing and risk, which hosts objects disguised as provocations\u2014lamps as jokes, chairs as stories. Each piece is an idea brought to life, born from an encounter. <\/p>\n\n

Today, when design often isolates itself behind screens or signatures, Alchimia reminds us of the urgency of dialogue. It calls us to put the creative community back at the center, to embrace the joy of building shared ideas. Design is not only about what appears, but about what is thought together\u2014and an idea becomes contagious when it is not solitary. <\/p>\n\n

Text Marina Jonna<\/p>\n\n

\n
\"\"<\/figure>\n\n\n\n
\"Studio<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

Studio Alchimia and the Revolution of Italian Design through Irony, Freedom, and Collaboration Studio Alchimia rewrote the rules of design with irony, freedom, and a deep sense of collectivity. The exhibition at the ADI Design Museum brings back that shared energy, made of intertwined thoughts and visionary gestures. It didn\u2019t emerge from a desk, but […]<\/p>\n","protected":false},"author":2,"featured_media":44155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[328,329,330,333],"tags":[1511],"class_list":["post-44174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-events-guide","category-exhibitions","category-news","tag-design-en"],"yoast_head":"\nThe Alchemy of Design: How Studio Alchimia Revolutionized Collective Creativity in Italy - Design Diffusion<\/title>\n<meta name=\"description\" content=\"The exhibition at the ADI Design Museum celebrates Studio Alchimia, the collective revolution of Italian design, marked by irony and creative freedom.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designdiffusion.com\/en\/2025\/11\/18\/the-alchemy-of-design-how-studio-alchimia-revolutionized-collective-creativity-in-italy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Alchemy of Design: How Studio Alchimia Revolutionized Collective Creativity in Italy - Design Diffusion\" \/>\n<meta property=\"og:description\" content=\"The exhibition at the ADI Design Museum celebrates Studio Alchimia, the collective revolution of Italian design, marked by irony and creative freedom.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/designdiffusion.com\/en\/2025\/11\/18\/the-alchemy-of-design-how-studio-alchimia-revolutionized-collective-creativity-in-italy\/\" \/>\n<meta property=\"og:site_name\" content=\"Design Diffusion\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-18T04:08:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2025\/11\/Courtesy-of-ADI-Design-Museum-ph.-Denise-Manzi_ALCHIMIA14-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Digital DDW\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Digital DDW\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/designdiffusion.com\/en\/2025\/11\/18\/the-alchemy-of-design-how-studio-alchimia-revolutionized-collective-creativity-in-italy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/2025\/11\/18\/the-alchemy-of-design-how-studio-alchimia-revolutionized-collective-creativity-in-italy\/\"},\"author\":{\"name\":\"Digital DDW\",\"@id\":\"https:\/\/designdiffusion.com\/en\/#\/schema\/person\/ebe5c30a3caa948ea8326849e9e43b63\"},\"headline\":\"The Alchemy of Design: How Studio Alchimia Revolutionized Collective Creativity in Italy\",\"datePublished\":\"2025-11-18T04:08:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/2025\/11\/18\/the-alchemy-of-design-how-studio-alchimia-revolutionized-collective-creativity-in-italy\/\"},\"wordCount\":370,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/2025\/11\/18\/the-alchemy-of-design-how-studio-alchimia-revolutionized-collective-creativity-in-italy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2025\/11\/Courtesy-of-ADI-Design-Museum-ph.-Denise-Manzi_ALCHIMIA14-scaled.jpg\",\"keywords\":[\"design\"],\"articleSection\":[\"Design\",\"Events guide\",\"Exhibitions\",\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/designdiffusion.com\/en\/2025\/11\/18\/the-alchemy-of-design-how-studio-alchimia-revolutionized-collective-creativity-in-italy\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/designdiffusion.com\/en\/2025\/11\/18\/the-alchemy-of-design-how-studio-alchimia-revolutionized-collective-creativity-in-italy\/\",\"url\":\"https:\/\/designdiffusion.com\/en\/2025\/11\/18\/the-alchemy-of-design-how-studio-alchimia-revolutionized-collective-creativity-in-italy\/\",\"name\":\"The Alchemy of Design: How Studio Alchimia Revolutionized Collective Creativity in Italy - Design Diffusion\",\"isPartOf\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/2025\/11\/18\/the-alchemy-of-design-how-studio-alchimia-revolutionized-collective-creativity-in-italy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/2025\/11\/18\/the-alchemy-of-design-how-studio-alchimia-revolutionized-collective-creativity-in-italy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2025\/11\/Courtesy-of-ADI-Design-Museum-ph.-Denise-Manzi_ALCHIMIA14-scaled.jpg\",\"datePublished\":\"2025-11-18T04:08:00+00:00\",\"description\":\"The exhibition at the ADI Design Museum celebrates Studio Alchimia, the collective revolution of Italian design, marked by irony and creative freedom.\",\"breadcrumb\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/2025\/11\/18\/the-alchemy-of-design-how-studio-alchimia-revolutionized-collective-creativity-in-italy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/designdiffusion.com\/en\/2025\/11\/18\/the-alchemy-of-design-how-studio-alchimia-revolutionized-collective-creativity-in-italy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/designdiffusion.com\/en\/2025\/11\/18\/the-alchemy-of-design-how-studio-alchimia-revolutionized-collective-creativity-in-italy\/#primaryimage\",\"url\":\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2025\/11\/Courtesy-of-ADI-Design-Museum-ph.-Denise-Manzi_ALCHIMIA14-scaled.jpg\",\"contentUrl\":\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2025\/11\/Courtesy-of-ADI-Design-Museum-ph.-Denise-Manzi_ALCHIMIA14-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Courtesy of ADI Design Museum ph. Denise Manzi\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/designdiffusion.com\/en\/2025\/11\/18\/the-alchemy-of-design-how-studio-alchimia-revolutionized-collective-creativity-in-italy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/designdiffusion.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Design\",\"item\":\"https:\/\/designdiffusion.com\/en\/design\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Alchemy of Design: How Studio Alchimia Revolutionized Collective Creativity in Italy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/designdiffusion.com\/en\/#website\",\"url\":\"https:\/\/designdiffusion.com\/en\/\",\"name\":\"Design Diffusion\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/designdiffusion.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/designdiffusion.com\/en\/#organization\",\"name\":\"Design Diffusion\",\"url\":\"https:\/\/designdiffusion.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/designdiffusion.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/07\/cropped-LOGO.webp\",\"contentUrl\":\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/07\/cropped-LOGO.webp\",\"width\":254,\"height\":94,\"caption\":\"Design Diffusion\"},\"image\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/designdiffusion.com\/en\/#\/schema\/person\/ebe5c30a3caa948ea8326849e9e43b63\",\"name\":\"Digital DDW\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/designdiffusion.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6b0321b27a44c75f59d2df42e21c551ba7eec4810c2df16f79ec8c614e91215d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6b0321b27a44c75f59d2df42e21c551ba7eec4810c2df16f79ec8c614e91215d?s=96&d=mm&r=g\",\"caption\":\"Digital DDW\"},\"url\":\"https:\/\/designdiffusion.com\/en\/author\/digital-ddw\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Alchemy of Design: How Studio Alchimia Revolutionized Collective Creativity in Italy - Design Diffusion","description":"The exhibition at the ADI Design Museum celebrates Studio Alchimia, the collective revolution of Italian design, marked by irony and creative freedom.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/designdiffusion.com\/en\/2025\/11\/18\/the-alchemy-of-design-how-studio-alchimia-revolutionized-collective-creativity-in-italy\/","og_locale":"en_US","og_type":"article","og_title":"The Alchemy of Design: How Studio Alchimia Revolutionized Collective Creativity in Italy - Design Diffusion","og_description":"The exhibition at the ADI Design Museum celebrates Studio Alchimia, the collective revolution of Italian design, marked by irony and creative freedom.","og_url":"https:\/\/designdiffusion.com\/en\/2025\/11\/18\/the-alchemy-of-design-how-studio-alchimia-revolutionized-collective-creativity-in-italy\/","og_site_name":"Design Diffusion","article_published_time":"2025-11-18T04:08:00+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/designdiffusion.com\/wp-content\/uploads\/2025\/11\/Courtesy-of-ADI-Design-Museum-ph.-Denise-Manzi_ALCHIMIA14-scaled.jpg","type":"image\/jpeg"}],"author":"Digital DDW","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Digital DDW","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/designdiffusion.com\/en\/2025\/11\/18\/the-alchemy-of-design-how-studio-alchimia-revolutionized-collective-creativity-in-italy\/#article","isPartOf":{"@id":"https:\/\/designdiffusion.com\/en\/2025\/11\/18\/the-alchemy-of-design-how-studio-alchimia-revolutionized-collective-creativity-in-italy\/"},"author":{"name":"Digital DDW","@id":"https:\/\/designdiffusion.com\/en\/#\/schema\/person\/ebe5c30a3caa948ea8326849e9e43b63"},"headline":"The Alchemy of Design: How Studio Alchimia Revolutionized Collective Creativity in Italy","datePublished":"2025-11-18T04:08:00+00:00","mainEntityOfPage":{"@id":"https:\/\/designdiffusion.com\/en\/2025\/11\/18\/the-alchemy-of-design-how-studio-alchimia-revolutionized-collective-creativity-in-italy\/"},"wordCount":370,"commentCount":0,"publisher":{"@id":"https:\/\/designdiffusion.com\/en\/#organization"},"image":{"@id":"https:\/\/designdiffusion.com\/en\/2025\/11\/18\/the-alchemy-of-design-how-studio-alchimia-revolutionized-collective-creativity-in-italy\/#primaryimage"},"thumbnailUrl":"https:\/\/designdiffusion.com\/wp-content\/uploads\/2025\/11\/Courtesy-of-ADI-Design-Museum-ph.-Denise-Manzi_ALCHIMIA14-scaled.jpg","keywords":["design"],"articleSection":["Design","Events guide","Exhibitions","News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/designdiffusion.com\/en\/2025\/11\/18\/the-alchemy-of-design-how-studio-alchimia-revolutionized-collective-creativity-in-italy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/designdiffusion.com\/en\/2025\/11\/18\/the-alchemy-of-design-how-studio-alchimia-revolutionized-collective-creativity-in-italy\/","url":"https:\/\/designdiffusion.com\/en\/2025\/11\/18\/the-alchemy-of-design-how-studio-alchimia-revolutionized-collective-creativity-in-italy\/","name":"The Alchemy of Design: How Studio Alchimia Revolutionized Collective Creativity in Italy - Design Diffusion","isPartOf":{"@id":"https:\/\/designdiffusion.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/designdiffusion.com\/en\/2025\/11\/18\/the-alchemy-of-design-how-studio-alchimia-revolutionized-collective-creativity-in-italy\/#primaryimage"},"image":{"@id":"https:\/\/designdiffusion.com\/en\/2025\/11\/18\/the-alchemy-of-design-how-studio-alchimia-revolutionized-collective-creativity-in-italy\/#primaryimage"},"thumbnailUrl":"https:\/\/designdiffusion.com\/wp-content\/uploads\/2025\/11\/Courtesy-of-ADI-Design-Museum-ph.-Denise-Manzi_ALCHIMIA14-scaled.jpg","datePublished":"2025-11-18T04:08:00+00:00","description":"The exhibition at the ADI Design Museum celebrates Studio Alchimia, the collective revolution of Italian design, marked by irony and creative freedom.","breadcrumb":{"@id":"https:\/\/designdiffusion.com\/en\/2025\/11\/18\/the-alchemy-of-design-how-studio-alchimia-revolutionized-collective-creativity-in-italy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/designdiffusion.com\/en\/2025\/11\/18\/the-alchemy-of-design-how-studio-alchimia-revolutionized-collective-creativity-in-italy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/designdiffusion.com\/en\/2025\/11\/18\/the-alchemy-of-design-how-studio-alchimia-revolutionized-collective-creativity-in-italy\/#primaryimage","url":"https:\/\/designdiffusion.com\/wp-content\/uploads\/2025\/11\/Courtesy-of-ADI-Design-Museum-ph.-Denise-Manzi_ALCHIMIA14-scaled.jpg","contentUrl":"https:\/\/designdiffusion.com\/wp-content\/uploads\/2025\/11\/Courtesy-of-ADI-Design-Museum-ph.-Denise-Manzi_ALCHIMIA14-scaled.jpg","width":2560,"height":1707,"caption":"Courtesy of ADI Design Museum ph. Denise Manzi"},{"@type":"BreadcrumbList","@id":"https:\/\/designdiffusion.com\/en\/2025\/11\/18\/the-alchemy-of-design-how-studio-alchimia-revolutionized-collective-creativity-in-italy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/designdiffusion.com\/en\/"},{"@type":"ListItem","position":2,"name":"Design","item":"https:\/\/designdiffusion.com\/en\/design\/"},{"@type":"ListItem","position":3,"name":"The Alchemy of Design: How Studio Alchimia Revolutionized Collective Creativity in Italy"}]},{"@type":"WebSite","@id":"https:\/\/designdiffusion.com\/en\/#website","url":"https:\/\/designdiffusion.com\/en\/","name":"Design Diffusion","description":"","publisher":{"@id":"https:\/\/designdiffusion.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/designdiffusion.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/designdiffusion.com\/en\/#organization","name":"Design Diffusion","url":"https:\/\/designdiffusion.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/designdiffusion.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/07\/cropped-LOGO.webp","contentUrl":"https:\/\/designdiffusion.com\/wp-content\/uploads\/2023\/07\/cropped-LOGO.webp","width":254,"height":94,"caption":"Design Diffusion"},"image":{"@id":"https:\/\/designdiffusion.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/designdiffusion.com\/en\/#\/schema\/person\/ebe5c30a3caa948ea8326849e9e43b63","name":"Digital DDW","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/designdiffusion.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6b0321b27a44c75f59d2df42e21c551ba7eec4810c2df16f79ec8c614e91215d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6b0321b27a44c75f59d2df42e21c551ba7eec4810c2df16f79ec8c614e91215d?s=96&d=mm&r=g","caption":"Digital DDW"},"url":"https:\/\/designdiffusion.com\/en\/author\/digital-ddw\/"}]}},"_links":{"self":[{"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/posts\/44174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/comments?post=44174"}],"version-history":[{"count":0,"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/posts\/44174\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/media\/44155"}],"wp:attachment":[{"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/media?parent=44174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/categories?post=44174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designdiffusion.com\/en\/wp-json\/wp\/v2\/tags?post=44174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}