{"id":45525,"date":"2026-02-10T05:30:00","date_gmt":"2026-02-10T04:30:00","guid":{"rendered":"https:\/\/designdiffusion.com\/2026\/02\/10\/milan-design-week-2026-fuorisalone-passport-debuts-in-the-brera-design-district\/"},"modified":"2026-02-11T09:26:35","modified_gmt":"2026-02-11T08:26:35","slug":"milan-design-week-2026-fuorisalone-passport-debuts-in-the-brera-design-district","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2026\/02\/10\/milan-design-week-2026-fuorisalone-passport-debuts-in-the-brera-design-district\/","title":{"rendered":"Milan Design Week 2026: Fuorisalone Passport Debuts in the Brera Design District"},"content":{"rendered":"\n

A single personal QR Code to simplify event access: Studiolabo\u2019s digital revolution for a seamless and fluid visitor experience<\/h2>\n\n

Less bureaucracy, more time for creativity. On the occasion of Milan Design Week 2026<\/strong> (April 20\u201326), the Fuorisalone.it portal is launching a new feature set to change visitor habits: the Fuorisalone Passport.<\/strong> This digital tool was created to optimize access to events, eliminating long and repetitive registrations at the entrance of every showroom or installation. <\/p>\n\n

\"Fuorisalone<\/figure>\n\n

A Single Access Point for the Brera Design District<\/h3>\n\n

Conceived by Studiolabo<\/a>, the Fuorisalone Passport <\/strong>makes its beta debut within the Brera Design District, the area with the highest density of appointments during the week. The system is incredibly simple: through a single personal QR Code, visitors can access all participating events. It is not a “skip-the-line” pass, but rather a technological support tool designed to make the visit more orderly and continuous, while always respecting the capacity limits and opening hours defined by individual brands. <\/p>\n\n

\"Fuorisalone
Ph Chiara Venegoni<\/figcaption><\/figure>\n\n

Web Technology Without Barriers<\/h3>\n\n

Unlike many similar solutions, the Fuorisalone Passport<\/strong> does not require downloading an app. It is a web-based service accessible directly from a smartphone browser. This choice ensures an immediate approach, ideal for the international audience that crowds the streets of Milan. Within the platform, users will have access to a personal dashboard to keep track of all visited events, turning the passport into a digital memory of their experience. <\/p>\n\n

\"Fuorisalone<\/figure>\n\n

Privacy and Flow Analysis for Companies<\/h3>\n\n

While “simplification” is the keyword for visitors, the Fuorisalone Passport<\/strong> serves as a valuable analysis tool for companies. Organizers will be able to obtain qualified data and real-time flow reports, operating in full compliance with GDPR regulations. Thanks to Privacy by Design <\/em>principles, users always maintain total control over their data, explicitly deciding if and with whom to share it. <\/p>\n\n

To participate in the pilot program and obtain your free QR Code, you can already register here<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"

A single personal QR Code to simplify event access: Studiolabo\u2019s digital revolution for a seamless and fluid visitor experience Less bureaucracy, more time for creativity. On the occasion of Milan Design Week 2026 (April 20\u201326), the Fuorisalone.it portal is launching a new feature set to change visitor habits: the Fuorisalone Passport. This digital tool was […]<\/p>\n","protected":false},"author":2,"featured_media":45364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333],"tags":[965],"class_list":["post-45525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-event-en"],"yoast_head":"\nMilan Design Week 2026: Fuorisalone Passport Debuts in the Brera Design District - Design Diffusion<\/title>\n<meta name=\"description\" content=\"Simplify your Milan Design Week 2026 with Fuorisalone Passport. 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