{"id":45749,"date":"2026-02-24T05:17:00","date_gmt":"2026-02-24T04:17:00","guid":{"rendered":"https:\/\/designdiffusion.com\/2026\/02\/24\/the-aesthetics-of-subtraction-daniela-pinotti-unveils-aura-in-the-heart-of-rome\/"},"modified":"2026-02-24T10:44:18","modified_gmt":"2026-02-24T09:44:18","slug":"the-aesthetics-of-subtraction-daniela-pinotti-unveils-aura-in-the-heart-of-rome","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2026\/02\/24\/the-aesthetics-of-subtraction-daniela-pinotti-unveils-aura-in-the-heart-of-rome\/","title":{"rendered":"The Aesthetics of Subtraction: Daniela Pinotti Unveils \u201cAura\u201d in the Heart of Rome"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Within the walls of a former dairy at Portuense 201, the designer inaugurates her new studio, Et Al, with a wallpaper collection that transforms light into matter<\/h2>\n\n<p>Light not as illumination, but as an emerging presence. This is the core of <strong>Aura<\/strong>, the new wallpaper collection by <strong>Daniela Pinotti<\/strong>, which will be officially presented on <strong>March 20, 2026<\/strong>, in Rome. The event also marks the debut of <strong>Et Al<\/strong> (And Others), the designer&#8217;s new creative space located within the vibrant Portuense 201 district.  <\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"45701\" src=\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2026\/02\/03_Daniela-Pinotti_Aura-&#xA9;Luca-Santini-1024x683.jpg\" alt=\"Daniela Pinotti Aura\" class=\"wp-image-45701\"\/><\/figure>\n<\/figure>\n\n<h3 class=\"wp-block-heading\">Aura: The Mark Where Color Recedes<\/h3>\n\n<p><strong>Daniela Pinotti<\/strong>\u2019s research for this collection focuses on the expressive power of the handmade mark and the art of subtraction. <strong>Aura<\/strong> is divided into four distinct designs\u2014<em>Veil, Haze, Glint,<\/em> and <em>Echo<\/em>\u2014born from an artisanal process using dusty pigments and material manipulation.<\/p>\n\n<p>In these works, the light source is not added, but revealed: the design appears exactly where the color withdraws, leaving room for a silent radiation. The<strong> Aura collection<\/strong> challenges traditional mediums, unfolding across surfaces that enhance its depth: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Metallic Gauze<\/strong>: for iridescent reflections and industrial textures.<\/li>\n\n\n\n<li><strong>Slub Silk<\/strong>: for a precious, organic, and enveloping feel.<\/li>\n\n\n\n<li><strong>Classic Paper<\/strong>: for a return to the purity of the mark.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"45699\" src=\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2026\/02\/02_Daniela-Pinotti_Aura-&#xA9;Luca-Santini-1024x683.jpg\" alt=\"\" class=\"wp-image-45699\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"45703\" src=\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2026\/02\/01_Daniela-Pinotti_Aura-&#xA9;Luca-Santini-1024x683.jpg\" alt=\"\" class=\"wp-image-45703\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"45697\" src=\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2026\/02\/06_Daniela-Pinotti_Aura-&#xA9;Luca-Santini-1024x683.jpg\" alt=\"\" class=\"wp-image-45697\"\/><\/figure>\n<\/figure>\n\n<h3 class=\"wp-block-heading\">Et Al: From Former Dairy to Experimental Lab<\/h3>\n\n<p>The setting chosen by <strong>Daniela Pinotti <\/strong>to present Aura is itself part of the narrative. The <strong>Et Al <\/strong>studio was born from the restoration of a historic former dairy, a place that for decades served as a social landmark for the Portuense neighborhood. <\/p>\n\n<p>The industrial architecture of the past has now become a dynamic design hub. For the occasion, the space will host an immersive installation: printed panels will be suspended in a play of voids and overlaps, allowing visitors to move between fabrics and observe how light filters and dissolves through the textures of<strong> Aura<\/strong>. <\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"45695\" src=\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2026\/02\/01_Daniela-Pinotti_Et-Al-&#xA9;Luca-Santini-1024x683.jpg\" alt=\"Daniela Pinotti Aura\" class=\"wp-image-45695\"\/><\/figure>\n<\/figure>\n\n<h3 class=\"wp-block-heading\">A Complete Sensory Experience<\/h3>\n\n<p>The inauguration on March 20th will be more than just a visual moment. The presentation of <strong>Aura<\/strong> will engage the senses at 360 degrees: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Food Design<\/strong>: a concept by <em>La Bread Editor <\/em>will interpret the themes of the collection through food.<\/li>\n\n\n\n<li><strong>Wine Experience<\/strong>: a curated selection from the Marche-based winery <em>Agricola Lanciani <\/em>will accompany the journey through <strong>Daniela Pinotti<\/strong>\u2019s designs.<\/li>\n<\/ul>\n\n<p>With this project, the designer does more than propose a wall covering; she redefines the atmosphere of the living space through a poetic and tactile sensibility.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2026\/02\/04_Daniela-Pinotti_Et-Al-&#xA9;Luca-Santini-2-1024x683.jpg\" alt=\"\" class=\"wp-image-45693\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Within the walls of a former dairy at Portuense 201, the designer inaugurates her new studio, Et Al, with a wallpaper collection that transforms light into matter Light not as illumination, but as an emerging presence. This is the core of Aura, the new wallpaper collection by Daniela Pinotti, which will be officially presented on [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":45702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[328],"tags":[1511,948],"class_list":["post-45749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-design-en","tag-featured"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Aesthetics of Subtraction: Daniela Pinotti Unveils \u201cAura\u201d in the Heart of Rome - Design Diffusion<\/title>\n<meta name=\"description\" content=\"Discover Aura, the wallpaper collection by Daniela Pinotti. 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