{"id":45970,"date":"2026-03-05T05:06:00","date_gmt":"2026-03-05T04:06:00","guid":{"rendered":"https:\/\/designdiffusion.com\/2026\/03\/05\/design-with-character-sam-house-illuminates-cairo-design-week\/"},"modified":"2026-03-05T10:53:17","modified_gmt":"2026-03-05T09:53:17","slug":"design-with-character-sam-house-illuminates-cairo-design-week","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2026\/03\/05\/design-with-character-sam-house-illuminates-cairo-design-week\/","title":{"rendered":"Design with Character: Sam House Illuminates Cairo Design Week"},"content":{"rendered":"\n

On the occasion of the Egyptian festival, Haysam Abdelghafar\u2019s installation blends lighting, couture, and art to celebrate ten years of innovation<\/h2>\n\n

Against the historic backdrop of Caf\u00e9 Riche, the crossroads of the city’s intellectual soul, design celebrated a return to roots projected toward the future. During Cairo Design Week<\/strong>, Sam House presented an installation that defies disciplinary boundaries, where light is no longer an accessory but the beating heart of an identity narrative. Under the creative direction of Haysam \u201cSam\u201d Abdelghafar, the brand orchestrated an unprecedented collaboration, transforming the event into an exceptional showcase for contemporary Egyptian craftsmanship. <\/p>\n\n

\"Cairo<\/figure>\n\n

The Aziza Collection: A Tribute to Brass and Memory<\/h3>\n\n

The absolute protagonist of the exhibition during this Cairo Design Week<\/strong> was the Aziza collection<\/strong>, a series of lighting fixtures entirely handmade in pure brass. Each piece is a tribute to rural life, transforming traditional elements into design icons. <\/p>\n\n

Among the most admired pieces are the Kerdan Chandelier<\/em>, inspired by the traditional gold necklace that has adorned Egyptian women for generations, and the Dates lamp<\/em>, whose forms evoke the fruit of the palm trees. In this vision, every lamp ceases to be a mere object and becomes a “character”\u2014a fragment of collective memory infused with poetry. <\/p>\n\n

\n
\"Cairo<\/figure>\n<\/figure>\n\n

Four Rooms, Four Women: A Sensory Journey<\/h3>\n\n

Curated by Sam Plus, the immersive experience guided visitors through four distinct environments, each dedicated to a different facet of femininity:<\/p>\n\n

    \n
  1. Aziza<\/strong>: a warm homage to the Egyptian countryside, where brass captures the simplicity and textures of peasant life.<\/li>\n\n\n\n
  2. Lucienne<\/strong>: a French-inspired space, where refined elegance and a Bleu Blanc <\/em>palette evoke timeless harmony and beauty.<\/li>\n\n\n\n
  3. Hikari<\/strong>: an environment embodying radiance and optimism, featuring clean lines and bold chromatic accents.<\/li>\n\n\n\n
  4. Hilda<\/strong>: a room of contrasts and silent strength, where sculptural lighting reflects the duality between resilience and sensitivity.<\/li>\n<\/ol>\n\n
    \"Cairo<\/figure>\n\n

    A Collaboration Between Fashion and Furnishings<\/h3>\n\n

    The creative dialogue was amplified by a collaboration with Maison Saeidi<\/strong>. The couture <\/em>gowns harmoniously brought to life the furnishings by Nineteen Furniture and carpets by Kahhal 1871. This synergy, presented exclusively at Cairo Design Week<\/strong>, reinforces the idea that light\u2014much like a garment\u2014defines the way a space is experienced and inhabited. <\/p>\n\n

    The Sam House installation reaffirmed the brand’s mastery in designing atmospheres charged with personality, transforming the ordinary into a tangible form of storytelling and confirming its status as one of the most significant highlights of the entire event.<\/p>\n","protected":false},"excerpt":{"rendered":"

    On the occasion of the Egyptian festival, Haysam Abdelghafar\u2019s installation blends lighting, couture, and art to celebrate ten years of innovation Against the historic backdrop of Caf\u00e9 Riche, the crossroads of the city’s intellectual soul, design celebrated a return to roots projected toward the future. During Cairo Design Week, Sam House presented an installation that […]<\/p>\n","protected":false},"author":2,"featured_media":45838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[328],"tags":[1511,948],"class_list":["post-45970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-design-en","tag-featured"],"yoast_head":"\nDesign with Character: Sam House Illuminates Cairo Design Week - Design Diffusion<\/title>\n<meta name=\"description\" content=\"Discover Sam House's immersive installation for Cairo Design Week. 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Explore the Aziza collection\u2014a journey through brass craftsmanship, haute couture, and Egyptian identity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/designdiffusion.com\/en\/2026\/03\/05\/design-with-character-sam-house-illuminates-cairo-design-week\/\" \/>\n<meta property=\"og:site_name\" content=\"Design Diffusion\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-05T04:06:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-05T09:53:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2026\/02\/DSC00584-copy-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2008\" \/>\n\t<meta property=\"og:image:height\" content=\"1339\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Digital DDW\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Digital DDW\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/designdiffusion.com\/en\/2026\/03\/05\/design-with-character-sam-house-illuminates-cairo-design-week\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/2026\/03\/05\/design-with-character-sam-house-illuminates-cairo-design-week\/\"},\"author\":{\"name\":\"Digital DDW\",\"@id\":\"https:\/\/designdiffusion.com\/en\/#\/schema\/person\/ebe5c30a3caa948ea8326849e9e43b63\"},\"headline\":\"Design with Character: Sam House Illuminates Cairo Design Week\",\"datePublished\":\"2026-03-05T04:06:00+00:00\",\"dateModified\":\"2026-03-05T09:53:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/2026\/03\/05\/design-with-character-sam-house-illuminates-cairo-design-week\/\"},\"wordCount\":408,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/2026\/03\/05\/design-with-character-sam-house-illuminates-cairo-design-week\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2026\/02\/DSC00584-copy-2.jpg\",\"keywords\":[\"design\",\"featured\"],\"articleSection\":[\"Design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/designdiffusion.com\/en\/2026\/03\/05\/design-with-character-sam-house-illuminates-cairo-design-week\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/designdiffusion.com\/en\/2026\/03\/05\/design-with-character-sam-house-illuminates-cairo-design-week\/\",\"url\":\"https:\/\/designdiffusion.com\/en\/2026\/03\/05\/design-with-character-sam-house-illuminates-cairo-design-week\/\",\"name\":\"Design with Character: Sam House Illuminates Cairo Design Week - Design Diffusion\",\"isPartOf\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/2026\/03\/05\/design-with-character-sam-house-illuminates-cairo-design-week\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/designdiffusion.com\/en\/2026\/03\/05\/design-with-character-sam-house-illuminates-cairo-design-week\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2026\/02\/DSC00584-copy-2.jpg\",\"datePublished\":\"2026-03-05T04:06:00+00:00\",\"dateModified\":\"2026-03-05T09:53:17+00:00\",\"description\":\"Discover Sam House's immersive installation for Cairo Design Week. 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