This edition is not merely a showcase of objects; it is an act of determination. Design is interpreted as a structural force capable of responding to the social and economic tensions of our time. Design to Change Everything invites us to view the project as a “rebel” experience, where creativity merges with technology to propose concrete alternatives to the inertia of the present. <\/p>\n\n The headquarters at Opificio 31 <\/strong>confirms its status as Milan\u2019s most transformative agora\u2014an open-air laboratory where major international brands engage with cutting-edge research. Here, the concept of Design to Change Everything comes to life through installations that challenge the senses. <\/p>\n\n Among the most anticipated highlights:<\/p>\n\n The Tortona Rocks 2026 circuit extends beyond industrial courtyards, occupying the district’s most dynamic trajectories. At Via Tortona 58, McDonald\u2019s celebrates 40 years in Italy with POOL \u2013 Unlocking a Memory<\/em>, an exhibition curated by Nicolas Ballario. Through a dive into a pit of colored balls and a dialogue with works by Damien Hirst, the public is invited to explore the boundary between play, memory, and contemporary art. <\/p>\n\n On the industrial design front, Italdesign showcases its “end-to-end” approach, demonstrating how design methodology can span from automotive to robotics, featuring the Honda NSX Tribute<\/em>\u2014a homage to a mobility icon.<\/p>\n\n Tortona Rocks 2026 promotes change also through spatial perception. The Japanese collective Bud Brand invites visitors to “look up”: objects are positioned above eye level, forcing a gesture of openness and aspiration. <\/p>\n\n Similarly, the brand REBEL by Hans Boodt Mannequins challenges commercial seriality by presenting mannequins created from 3D scans of real bodies, introducing imperfection and identity into the world of display.<\/p>\n\n Design to Change Everything <\/strong>is more than a slogan: it is the responsibility to design the world not for what it is, but for what it can become. Tortona Rocks confirms itself as the epicenter of this transformation, offering a multidisciplinary vision where industry and culture converge. <\/p>\n\n Tortona Rocks returns for its 11th edition at Fuorisalone: an international platform where design becomes an active force to transform society and the present Despite global uncertainties and the complexity of the future, the world of design does not stand still. Tortona Rocks, the project by Milano Space Makers that has animated the heart of […]<\/p>\n","protected":false},"author":2,"featured_media":46097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[329],"tags":[1511,965,948],"class_list":["post-46170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-guide","tag-design-en","tag-event-en","tag-featured"],"yoast_head":"\n![\"Tortona](\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2026\/03\/TR11_social_015-1024x576.jpg\")
<\/figure>\n\nOpificio 31: The Pulsing Heart of Innovation<\/h3>\n\n
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![\"\"](\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2026\/03\/IQOSXDEVIALET-1024x572.jpg\")
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<\/figure>\n<\/figure>\n\nPop Visions and Generational Memory: From McDonald\u2019s to Italdesign<\/h3>\n\n
![\"Tortona](\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2026\/03\/McDonalss_POOL-1024x760.jpg\")
![\"\"](\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2026\/03\/NSX-TRIBUTE-BY-ITALDESIGN_fronte_300DPI-1024x605.jpg\")
<\/figure>\n<\/figure>\n\nNew Perspectives: Design that Changes the Gaze<\/h3>\n\n
\n\nUSEFUL INFO<\/h3>\n\n
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