{"id":46470,"date":"2026-04-13T05:51:00","date_gmt":"2026-04-13T03:51:00","guid":{"rendered":"https:\/\/designdiffusion.com\/2026\/04\/13\/beyond-the-showroom-actiu-red-ignites-the-heart-of-madrid-at-lagasca-99\/"},"modified":"2026-04-13T09:01:51","modified_gmt":"2026-04-13T07:01:51","slug":"beyond-the-showroom-actiu-red-ignites-the-heart-of-madrid-at-lagasca-99","status":"publish","type":"post","link":"https:\/\/designdiffusion.com\/en\/2026\/04\/13\/beyond-the-showroom-actiu-red-ignites-the-heart-of-madrid-at-lagasca-99\/","title":{"rendered":"Beyond the Showroom: Actiu RED Ignites the Heart of Madrid at Lagasca 99"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Don\u2019t Call It an Office<br\/>Actiu\u2019s new creative hub is designed to connect talent, well-being, and international visions<\/h2>\n\n<p>Madrid has a new epicenter for design culture. To coincide with the Madrid Design Festival, the Spanish company Actiu has inaugurated <strong>Actiu RED<\/strong>, an exclusive institutional space located in the iconic <strong>Lagasca 99<\/strong> building, in the prestigious Salamanca district. <\/p>\n\n<p>But take note: this is not just another showroom. Actiu RED is born as the first &#8220;node&#8221; of a global network designed for the exchange of knowledge. It is a design embassy where architects, creatives, and well-being scientists meet to spark conversations capable of redefining the future of living and working spaces.  <\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2026\/04\/Actiu_&#xAE;Evacasado_17-1024x683.jpg\" alt=\"Actiu RED\" class=\"wp-image-46402\"\/><\/figure>\n\n<h3 class=\"wp-block-heading\">\u201cRoots\u201d: A Dialogue Between Industry and Material<\/h3>\n\n<p>In parallel with the opening of the Lagasca 99 space, Actiu presented the installation \u201cRoots\u201d at the <em>Fiesta Design<\/em> headquarters. Created in collaboration with artist Regina Dejim\u00e9nez, the work uses wool as a conducting element to tell the story of the bond between territory, craftsmanship, and industry. <\/p>\n\n<p>At the center of the installation sits the famous <strong>Badminton armchair<\/strong>, surrounded by textile volumes that evoke landscape and sustainability. It is a sensory journey demonstrating that contemporary design cannot be detached from its natural and cultural roots. <\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"46404\" src=\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2026\/04\/Actiu_&#xAE;Evacasado_02-1024x683.jpg\" alt=\"Actiu RED\" class=\"wp-image-46404\"\/><\/figure>\n<\/figure>\n\n<h3 class=\"wp-block-heading\">Certified Sustainability: Actiu\u2019s DNA<\/h3>\n\n<p>The opening of<strong> Actiu RED <\/strong>is part of a broader corporate strategy defined by the tagline \u201c<strong>Life Friendly Spaces<\/strong>.\u201d Actiu is a global benchmark for social and environmental impact, as evidenced by its prestigious certifications: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>WELL v2 &amp; LEED Platinum<\/strong>: For human health and energy efficiency.<\/li>\n\n\n\n<li><strong>B Corp<\/strong>: Recognizing the highest standards of transparency and accountability.<\/li>\n\n\n\n<li><strong>LEVEL\u00ae 2<\/strong>: For the sustainability of the entire product lifecycle.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/designdiffusion.com\/wp-content\/uploads\/2026\/04\/Actiu_&#xAE;Evacasado_12-1024x683.jpg\" alt=\"Actiu RED\" class=\"wp-image-46406\"\/><\/figure>\n\n<h3 class=\"wp-block-heading\">Lagasca 99: Architecture Signing the Future<\/h3>\n\n<p>The choice of location is no coincidence. <strong>Lagasca 99<\/strong>, designed by the <strong>Rafael de La-Hoz <\/strong>studio, is one of the brightest examples of contemporary architecture in Madrid. With its clean-lined facade and noble materials, the building represents the perfect balance between modernity and the classic character of the Salamanca district, confirming itself as the ideal stage for <strong>Actiu\u2019s innovations<\/strong>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don\u2019t Call It an OfficeActiu\u2019s new creative hub is designed to connect talent, well-being, and international visions Madrid has a new epicenter for design culture. To coincide with the Madrid Design Festival, the Spanish company Actiu has inaugurated Actiu RED, an exclusive institutional space located in the iconic Lagasca 99 building, in the prestigious Salamanca [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":46405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333],"tags":[1511,948],"class_list":["post-46470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-design-en","tag-featured"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beyond the Showroom: Actiu RED Ignites the Heart of Madrid at Lagasca 99 - Design Diffusion<\/title>\n<meta name=\"description\" content=\"Actiu RED inaugurated in Madrid: a new creative hub at Lagasca 99 to connect architecture, design, and well-being under the banner 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