SIA, SUN and TTG 2022: tourism comes back in style

From October 12-14 Fiera di Rimini hosted SIA, SUN and TTG 2022: the three days dedicated to the tourism sector confirmed the recovery of tourism in Italy

TTG, SIA and SUN closed the 2022 edition with a 25% increase in professional visitors over 2021. The response of the market attending the 71st edition of SIA, 59th TTG and 40th SUN has confirmed that vacations are the new commodity. The success of the 2022 edition of the Italian Exhibition Group´s expos confirms that travel is an asset in which people invest as it generates cultural richness, physical and psychological wellness. This success was also confirmed by media visibility: radios, TVs, on-line and off-line media generated over 260 million contacts.

A thousand foreign buyers from 50 countries, mainly from the USA, United Kingdom, Germany, Netherlands, Spain, South America and Canada, confirmed their interest for the 2,200 exhibitors and Italy. In more detail, for art cities, culture, wine and food, active tourism and the luxury sector in all of the 20 Italian regions.

SIA, SUN and TTG 2022: over 200 special events

over 200 events were held at the Rimini Expo Centre with 250 speakers hosted in the seven Arenas. The topics of the events ranged from the use of digital technologies to space travel; Vision +23 was the flagship event for learning the new languages of the consumer market. Conferences and seminars involved the most representative trade associations, from Federalberghi and all the sectors represented by Confturismo, to ASTOI, FTO, through to FAITA Federcamping, SIB, Fiavet, Assoviaggi and CNA, Assopiscine, institutional partner ENIT, all the Regions, the world of research with ISNART, Politecnico di Milano and CNR.

Discover everything about SIA Hospitality 2022

The outdoor tourism sector was the guest of honor at SIA Hospitality Design 2022. This tourism segment is increasingly close to that of hotels and increasingly far removed from the spartan camping of yesteryear. Glamping, as it is called, has become increasingly sought after today, as seen in the dedicated exhibition The Ne[s]t, which featured the “tree house”, by architect Paolo Scoglio.

Lastly, SUN Beach&Outdoor Style offered visitors a program full of new features for enterprises and bathing establishments with all the latest trends for the sector. Among the events on the calendar, the ´Best Beach 2022, the Oscars of Italian beaches´ awards ceremony by Mondo Balneare stands out. Among the awarded facilities, Marina Marittima´s Lido Ficò, in Salento, is the best bathing establishment of the summer of 2022 and Lido Addaura, in Palermo, the best designed facility.

TTG, SIA and SUN are coming back from October 11-13, 2023.