The Kartell Flagship Store in Milan reopens after a restyling by Studio Laviani, offering a sensory experience that celebrates the connection with the city and design
The Kartell Flagship Store in Milan, located on Via Turati, has reopened its doors after a major renovation that completely redesigned the interior spaces, offering a new perspective on how to experience and present the brand’s collections. The ambitious restyling project was curated by Studio Laviani, which created a sophisticated and contemporary environment.
A place that speaks Milanese.
The new flooring and the more open and airy division of spaces enhance Kartell’s most iconic collections and the latest innovations. Every corner of the store has been designed to honor the deep connection between the brand and Milan, a city symbolizing creativity and innovation. This design choice celebrates Milanese dynamism through scenic backdrops that reshape the city’s skyline, evoking the identity and history of the place where the company has its roots.
Design that evolves but remains true to itself
The new concept reflects the ongoing evolution of Kartell’s design, while preserving the elegance and lifestyle that have always distinguished the brand. This setup not only embodies the company’s values but also redefines how visitors experience the exhibition space. The new areas offer a contemporary and dynamic perspective on the products, where tradition and innovation blend harmoniously, creating an atmosphere that invites the public to explore the collections through a deeply immersive sensory experience.
Not just a store, but a meeting place
With this reopening, Kartell reaffirms its role as a leading player in the international design scene. The Flagship Store on Via Turati thus becomes not only a retail space but also a meeting place and source of inspiration for designers, architects, and design enthusiasts, where they can discover the latest trends and engage with the world of contemporary design.
