The goal is to create modern design products to be incorporated into hotels, homes, or residences.
HOST&HOME is a project developed by the Ministry of Commerce of Thailand since 2015, through the Department of International Trade Promotion (DITP), to support local entrepreneurs in the perspective of designing and creating different, unique lifestyle products.
The goal is to create modern design products that can be placed in contexts such as hotels, homes, or residences and that can make people used to frequent traveling always feel at hom
Ms. Anongnart Mahasawat, director of Thai Trade Center, Milan, says “The Department of International Trade Promotion has a policy to promote and support Thai entrepreneurs in the furniture industry to participate in important world trade exhibitions, particularly the Salone del Mobile international furniture exhibition which is held every year during Milan Design Week in Milan, Italy. This considered as an important world trade exhibition for presenting the work of Thai entrepreneurs in the furniture industry.
In 2020-2021 the world faced the COVID-19 pandemic, which affected international trade activities and caused trade shows to be suspended. However, since 2022 trade exhibitions around the world have resumed their normal activities. Thailand did not miss the opportunity to return to Salone del Mobile in 2022. Designers from Italy, a country that plays an important role in the global furniture industry, have worked to share knowledge and concepts in product development in the furniture and home decoration industry with Thai entrepreneurs.
Since 2023, the Department of International Trade Promotion has been collaborating with famous Italian designer Matteo Ragni from Matteo Ragni Design Studio, providing Thai entrepreneurs with advice and consultation in product development.
In 2024 the Department of International Trade Promotion has selected fifteen Thai entrepreneurs to join the product development activity with Matteo Ragni for Salone del Mobile 2025, within the Host & Home project. This year both development and consultation have focused on enhancing the potential and capabilities of fifteen Thai entrepreneurs famous for their craftsmanship, meticulous production skills and international standards. The furniture and home decoration products of the fifteen companies all reflect the concept of “The Golden Age of Thai Soft Power“, in line with the Thai government’s policy on the promotion of products and services that can highlight Thai identity internationally.
At the Salone del Mobile, 8-13 April 2025, the Thailand Pavilion will be located at Building 7, booth number D18. This year it will be special edition because the Department of International Trade Promotion has expanded the space of Thailand Pavilion from 100 to 200 square meters to welcome an expected increase in number of buyers and visitors. The Pavilion will present furniture and home decoration products from fifteen Thai entrepreneurs, who have received advice and development from famous Italian designer Matteo Ragni, under the Host & Home project. They include: Amo Arte, Agal, Bendi-Bangkok, Corner 43 Décor, Deesawat, Eggwhite, Kenkoon, Masaya, Mobella, Moonler, Muller, Res, TakeHomeDesign, T Thaniya, and Touchable. The Department of International Trade Promotion is also involved.”
For more information, download the catalog
The Golden Age of Thai Soft Power
Thai manufacturing and entrepreneurship are experiencing an exceptionally bright and prosperous season. Quality, refinement, respect for tradition, and a great ability to create tailor-made projects—combined with local know-how open to international markets, are the core values of the 2025 edition of Host & Home.
“The 15 exhibiting companies represent the best of this gentle revolution, thanks to their expertise and pride, each with its own unique characteristics and approach to design,” says Ragni. “They consistently respect production processes, use sustainable materials while mainly satisfying top-level clientele. The new Soft Power of Thai design is ready to show its full potential, here and now.”
The Exhibition Stand
Designed by Matteo Ragni, the stand is conceived as a precious container with gold-finished external walls. Inside, the gray-black walls and flooring create a neutral backdrop that enhances the vibrant colors of the exhibited products. The layout is fluid and unrestricted, with no partitions, to allow visitors to explore all the featured brands
Each company is given a dedicated exhibition space while preserving the identity of a single, cohesive display area representing the uniqueness of Thai culture. Once again, unity is strength.
Discover the other leading companies of Host&Home
AMO ARTE
Company: A.M.O. Intergroup
Amo Arte is a brand that represents a fusion of creativity, sustainable design, and expert craftsmanship. Founded by Amonthep Kachanonda, a visionary designer, Amo Arte aims to redefine furniture, interiors, and decoration by showcasing the intrinsic beauty of natural materials and local wisdom, particularly bamboo and sugar palm. With a focus on creating eco-friendly and exquisite pieces, AmoArte embodies a commitment to both artistic excellence and environmental awareness.
This year, the collection includes furniture and decorative items such as wall art, lighting fixtures, and sculptural pieces, all designed to enhance any interior space.
AGAL
Company: Agal Décor
AGAL produces timeless objects. All their creations are born from an artisanal production process.
The company specializes in bespoke furniture and decorative pieces for both private clients and larger-scale projects, giving an aesthetic touch to any space.
This year AGAL is presenting a surprising bar cabinet. At first glance, it might seem like a work of art in brass, but when you get closer, you can see that it is the decoration of the front of the cabinet. This product perfectly mixes functionality, efficiency, and craftsmanship.
BENDI-BANGKOK
Company: Q.C. Parawood
The company’s concept is inspired by the beauty of beaches and the sea, for which Thailand is renowned. Indeed, Thailand’s coastlines attract thousands of international tourists and travelers each year.
Bendi-Bangkok has masterfully blended the charm of “ocean waves” with the “ripples of sand,” utilizing cutting-edge technology to encapsulate the beauty of the sea in every product.
CORNER 43 DÉCOR
Company: Corner 43 Décor
The company produces finely crafted rattan furniture. The “Madeleine Easy Chair,” for example, draws inspiration from the French Madeleine sweets, while the “Yolk Floor Lamp” is named after its egg-like shape. Both are created according to eco-friendly design, featuring synthetic rattan derived from recycled rice straw. Their versatile design allows the products to fit any space.
DEESAWAT
Company: Deesawat Industries
A teak wood furniture brand since 1972, Deesawat’s outdoor collections are designed to make outdoor living spaces both functional and enjoyable. With an entirely in-house wood processing system, Deesawat produces highly customizable products tailored to any project needs. Their product line includes flooring, doors, outdoor furniture, and bespoke pieces. With its commitment to bespoke design and customization, the company offers customers the ability to create unique, high-quality wooden furniture.
This year, Matteo Ragni has designed “Groove” for the company—a large teak table designed for hosting guests under a tree or umbrella, whether at sunset or under a starlit sky.
A precise architectural shape, the table consists of long planks arranged to create a simple yet sophisticated geometry, with a 45-degree joint connecting top to legs. The central groove of the tabletop can be made from a single plank or various wood scraps, making each table unique. Individual elements can be arranged to form different color combinations according to the natural patterns of wood grain. Some elements can even be replaced with tray modules made of different materials, such as cast bronze or folded sheet metal. By removing a single piece, the table allows for the insertion of an umbrella base, adjustable to the sun’s position.
EGGWHITE
Company: Nithinant
Design. Function. Sustainability.
The company presents the “Day & Night” drink cabinet, the first in the “Life-Style” collection within the “Drink Lover” series. Its design recalls the shape of the sun and moon, thanks to a pattern on the cabinet’s front panel. A timeless piece for all drink lovers, whether for morning coffee enthusiasts or night-time revelers.
KENKOON
Company: Kenkoonex
Kenkoon is a Thai furniture manufacturer which in the1990s first introduced outdoor products to the international market, designing and developing nautical accessories and furniture made of teak wood and stainless steel. Over the years, the company has established its own concept of interior and exterior furniture design through a combination of Asian art and architecture, especially for the luxury hotel and resort sector.
This year, Kenkoon presents “Sfera,” an outdoor rocking sphere with a soft and comfortable seat. Its gentle swaying motion adds an element of playfulness to moments of relax.
MASAYA
Company: Asia Collection
The company specializes in brass furniture, all handmade starting from brass sculpting, casting and polishing. Their projects derive from the simplest actions of daily life and from nature. They develop practical, unique furniture and provide new perspectives to commonly used objects. The fluidity and harmonization of design and brass in which they specialize result in a unique and luxurious product that enhances any room or area in which it is placed. This year the company is presenting an ornamental brass gong accompanied by a hammer designed by Matteo Ragni. This handcrafted object is perfect for adding a touch of spirituality and beauty to any decor.y is presenting an ornamental brass gong accompanied by a hammer designed by Matteo Ragni. This handcrafted object is perfect for adding a touch of spirituality and beauty to any decor.
