Technology, integrated furnishings and new developments: Contract District Group raises the bar in the residential Milan market with an innovative and service-driven approach
Contract District Group strengthens its presence in the residential Milan sector with an evolved and integrated service offering. A new brand identity, an updated website (www.contract-district.com), and a reinforced digital strategy mark a new chapter for the group, a pioneer in merging design and real estate.
The in-house ERP system, Desop, coordinates every stage of the interior supply chain—design, logistics, installation, and after-sales—streamlining the process and adding value for real estate partners.
Palazzo del Verme
Design, technology and turnkey services
At the heart of this model is technology. The Home-J app, developed by CDG, allows buyers and tenants to manage every step—from appointments to post-installation support—directly from their phone. Document sharing and installation tracking are just a few of the available features.
The integration of artificial intelligence further enhances the workflow, accelerating layout creation and improving visual consistency, while maintaining a human-centred creative process.
Townlife Maggiolina
Key Projects shaping residential Milan
Contract District Group is involved in some of the most significant residential Milan projects, working with top Italian brands:
- Palazzo dal Verme (Reale Immobili spa): a high-end redevelopment offering large apartments starting at 150 sqm, dedicated to the luxury rental market.
- Townlife Maggiolina (Generali Real Estate): a large-scale regeneration project with 140 rental apartments, designed by Beretta Associati.
- Easy (Axa and Redbrick, Studio Marco Piva): the first example of social housing that includes high-quality furnishings and digital services via the TITIRO app, developed by proptech firm Titiro Digital.
This partnership resulted in an all-in-one platform that combines property management, digital services and post-sale furniture assistance in a single tool.
Easy
SYRE: high-end design in the new residential market
In the new-build for-sale segment, SYRE stands out. Located in the rapidly growing San Siro district, this residential project by Studio Marco Piva for Axa and Redbrick combines architecture, nature and quality interiors. The result is a contemporary living experience, with skyline views and premium services in a well-connected green setting.
A growing residential market in Milan
The demand for furnished, ready-to-move-in homes is on the rise, driven by evolving lifestyles and limited access to home ownership. Like other major European cities, residential Milan is experiencing a shift in the rental market.
Over 7.7 million housing units in Italy are used for long-term rental, with an additional 770,000 for short-term stays—amounting to nearly 24% of the total housing stock. In 2024 alone, around 1.31 million new lease agreements were signed, with forecasts showing modest growth ahead.
A complete solution for the future of urban living
Contract District Group is now a strategic partner for the residential Milan market. Its scalable, integrated system—combined with technological expertise and partnerships with top Italian design brands like as Flos, Magis, Lema, Kave Home and much more—offers real solutions for developers and investors alike.
In a city like Milan, where urban living is constantly evolving, design becomes a tool for value creation, quality of life, and sustainable regeneration.
