From January 22–25, 2026, Fiera Milano hosts the new edition of the event dedicated to the world of home and living — where stores become spaces of experience, identity, and culture
From January 22 to 25, 2026, Milano Home returns to Fiera Milano with a new edition that redefines the future of home design and specialized retail. Organized by Fiera Milano in collaboration with Ge.Fi. – Gestione Fiere , the event positions itself as a key meeting point for the home industry — a space where makers, retailers, and design professionals connect through ideas, materials, and human experiences.
The main theme for 2026 is “Human Retail”, a concept that places authentic human interaction at the heart of every shopping experience, celebrating craftsmanship, creativity, and the value of people.
The Store as a Space for Relationships and Identity
Milano Home 2026 launches a bold message for the retail world: the store is no longer just a place to sell — it is a place to meet, listen, and connect. In a fast-changing urban landscape, stores become cultural and social hubs, capable of building community and sharing stories that go beyond products.
A Global Hub for Design and Contemporary Retail
Milano Home 2026 strengthens its role as an international platform that connects buyers, designers, and brands from around the world. Thanks to a network of Brand Ambassadors — industry experts, consultants, and agents — the fair attracts high-profile professionals from across Europe, the Middle East, Asia, and North America, confirming its position as a global hub for retail culture and Made in Italy quality.
Four Pavilions, Four Worlds of Inspiration
The exhibition unfolds through four thematic pavilions, each representing a unique design narrative and lifestyle perspective:
- Elements – The dialogue between design and craftsmanship: ceramics, wood, glass, and metal become tools of creative identity.
- Vibes – Textiles and decoration take center stage, with textures, patterns, and colors defining new trends in contemporary living.
- Mood – A universe of gifts, concept stores, and lifestyle objects that blend creativity, playfulness, and sustainability.
- Taste – A celebration of the table and conviviality, where aesthetics meet functionality and food becomes a shared experience.
Special Projects and Emerging Design Trends
The 2026 edition also introduces special areas that highlight excellence, innovation, and sustainability in design and manufacturing:
- The Green Circle, focusing on sustainable innovation and new materials.
- Manifatture in Scena, a stage for major European manufacturers.
- Nove Botteghe +5, showcasing contemporary Italian craftsmanship.
- Brand Power, a “fair within the fair” dedicated to promotional design and brand strategy.
Among the new projects, BauHouse explores the growing world of pet design, while GourMeet presents a curated selection of high-end gourmet products. Finally, Scandinavian Mood celebrates the timeless appeal of Nordic design and its vision of simplicity and comfort.
Milano Home 2026: Where Design Meets Human Connection
Once again, Milano Home confirms itself as a space of exchange, inspiration, and growth for the design community.
An event that celebrates the home as a space of connection and retail as a driver of culture, innovation, and everyday beauty.
