The trend of furniture renting arrives in Italy with #AfforTable by Studio Apeiron, which offers a designer table for 1 euro a day!
The international trend of furniture renting aims to revolutionize the furniture market and arrives in Italy with the #AfforTable campaign by Studio Apeiron, which designs and produces made in Italy furnishings. After cars and appliances, also furniture may be soon included in a sharing economy perspective.
Dario Brivio and Francesco Cazzaniga, young architects from the Brianza region, rent out their design pieces for 1 euro a day for at least 6 months. They started with 4 table models, with 4 leg styles and 4 top finishes. The tables made of scented Lebanon cedar, available in different sizes and customizable colors, may be shipped anywhere in Italy. Moreover, each #AfforTable comes with its own maintenance kit including natural oil, wax, sandpaper and a cloth to spread the products.
#AfforTable, a word play on affordable, seems to be the right formula for young generations who see the home as an ever-changing place, where everybody uses everything, nothing is owned and everything is shared. These are the results of a recent survey (Resolution Foundation, The Guardian) according to which one in three UK millennials will never own a home.
The rentable tables are made by skilled Italian craftsmen and are sustainable: they use local wood from trees that have already fallen or are going to be felled, and many trees are planted each year to offset carbon dioxide emitted.
Studio Apeiron focuses on three aspects: care for the earth, care for the people, fair sharing. Versatility, research, use of renewable energy sources, green design, salvaged materials: these are the foundations of Dario Brivio and Francesco Cazzaniga’s work, who make design pieces with low environmental impact. [Text Giulia Bruno]