Lo spirito del 74. A book that contains 74 keywords illustrating the story of Berto Salotti and its passion for craftsmanship
“Lo spirito del 74” is a book that tells the story of Berto Salotti in an original and captivating way. Established 45 years ago in Meda, Lombardy, as a sartorial upholstery workshop, the company is currently working on projects and initiatives that make it “the focus of the entrepreneurial ecosystem.”
74 keywords and drawings illustrate the energy, desire of the future, courage, that its founders, Carlo and Fioravante Berto, passed down to their successors and especially to Filippo, currently at the helm of Berto Salotti. With a preface by Stefano Micelli, this book tells the story of a young, open-minded entrepreneur with an indomitable spirit, a fan of punk music and sofa making. The 74th keyword in a happy life and job is “Love” and Filippo suggests: “Love what you do unconditionally, deserve the extraordinary privilege of working with passion.” [Text Giulia Bruno]
Discover also Futuro + Umano, the new book by Francesco Morace
