Iris Ceramica Group

Iris Ceramica Group at Fuorisalone 2024 with Zaha Hadid Design

Iris Ceramica Group presents Poesis Materiae, a multisensory installation curated by Zaha Hadid Design, at Fuorisalone 2024

Iris Ceramica Group is participating in Milan Design Week 2024 with Poesis Materiae, a new project curated by Zaha Hadid Design. The installation offers an overview of the poetics of ceramic, a natural, versatile and sustainable material that stands out for its strength and ductility. Poesis Materiae invites us to embark on an immersive, multisensory journey between the real and virtual worlds.

Iris Ceramica Group

Poesis Materiae, the project

The international studio Zaha Hadid Design interprets Iris Ceramica Group’s natural ceramic slabs creating a stunningly original installation that brings matter to center stage.

In Poesis Materiae, surfaces are transformed into a moving wave, overcoming the limits of traditional applications and paving the way for a new concept of design exploration. The installation will be exhibited on Piazza dei Mercanti, Milan.

Iris Ceramica Group

ICG Gallery Milano: the new showroom

On the other hand, at Via Santa Margherita 4, the brand’s showroom will be presented under a new guise. #UnlockTheExperience will be the key to discover the three floors of the new ICG Gallery Milano.

The new concept favors “phigital” (physical and digital) experiences. Far beyond the classic display of materials, in fact, the new showroom aims to express the artistic, technological and innovative soul of the brand.

Related Articles


Agape: 50 years of excellence

“In realtà, volevamo fare dell’altro” (“Actually, we wanted to do something else”) is the title of the exhibition celebrating the 50th anniversary of Agape, a company founded on the banks of the Mincio River in 1973.

Read more »