Porsche Italia inaugurates The Flat by Macan in Milan, a 2,000-square-meter immersive space blending art and design
Porsche Italia unveils The Flat by Macan in Milan today, an innovative project blending art, design, and conviviality. Created in collaboration with Lux Entertainment, known for the Balloon Museum, The Flat by Macan spans 2,000 square meters in Scalo Farini, establishing itself as a hub for creative minds and those seeking extraordinary experiences.
Inspired by the new 100% Electric Porsche Macan
Drawing inspiration from the new electric Porsche Macan and its iconic Provence color, The Flat by Macan embodies the brand’s essence: innovation and cutting-edge design. This space offers visitors a sophisticated, sensory experience that redefines the concept of “home.” The name itself evokes the intimacy of a private apartment, reimagined in an “inflatable” and immersive version.
Contemporary Art comes to life
The heart of The Flat by Macan lies in inflatable art. Curated by the team behind the Balloon Museum, the project features six interactive installations created with renowned artists such as Alex Schweder, Hyperstudio & Mauro Pace, Pepper’s Ghost, and Michela Picchi. Each piece engages visitors in an artistic narrative, allowing them to experience contemporary art through touch and immersion, sparking personal connections and interpretations.
Scalo Farini: the future of Milan and experiential art
Scalo Farini was chosen as the venue for a reason. Located in the city’s vibrant core, between Isola and Moscova, this area is part of Milan’s most ambitious urban regeneration project. With a packed schedule of evening events, The Flat by Macan aims to become a gathering point where art and lifestyle converge, guiding the city toward new cultural expressions.
A unique venue to experience the Porsche Lifestyle
Open to the public every Thursday, Friday, and Saturday evening, The Flat by Macan offers a unique opportunity to step into the Porsche world in a dynamic and international setting. The space is also available for private events, making The Flat not only a cultural destination but a versatile location for gatherings, exhibitions, and celebrations.
In this fusion of art and automotive innovation, The Flat by Macan promises six months of unexpected experiences, set to redefine Milan’s cultural landscape.
