Seletti and Propaganda turn a soap holder into a critique of misinformation and the risks of artificial intelligence
The collaboration between Seletti and Propaganda gives life to Brain Wash, a home design piece that encourages reflection on the digital era and its dangers.
It is a porcelain soap holder shaped like a skull, paired with a plant-based soap shaped like a brain—perfect for adding a touch of personality and irony to the bathroom decor.
Design that warns…
Beyond its decorative function, Brain Wash conveys a timely message: it urges reflection on the dangers of media, which can “brainwash” rather than simply washing hands or faces.
In the era of artificial intelligence, it is crucial to question potential programming or training errors and their propagation. Inaccuracies repeated endlessly can evolve into systemic falsehoods, accepted as truths and influencing millions of unsuspecting users.
Available in two versions, black and white, with contrasting green or pink soaps, Brain Wash is a provocative yet fragrant object that encourages reflection on modern dangers and the complexity of life during daily beauty routines.
