A co-curated project to explore the many expressions of contemporary design. Icons and stories to discover in the renovated Milanese concept store
10 Corso Como and FrankBros join forces to present A Design Journey, an exclusive selection of objects and furnishings, available at the renovated 10 Corso Como space for the holiday season. The project celebrates design as a journey that transcends aesthetics, exploring the creative origins of the brands and the many interpretations of contemporary design.
A journey through styles and identities
A Design Journey invites visitors to explore a wide range of stylistic languages, from maximalism to minimalism, from decorative geometries to organic forms. Each piece tells a unique story, allowing the observer to connect with their own aesthetic identity. This narrative finds its perfect setting in 10 Corso Como’s Project Room, a space that blends archival research with technological innovation, creating a continuous dialogue between architecture, light, and design.
The mission of A Design Journey.
The result of a collaboration between two internationally recognized entities known for their scouting, this project aims to refocus attention on the primary role of design in contemporary culture. Through this partnership, 10 Corso Como reaffirms its pioneering role as a concept store, while FrankBros enriches the offering with its atlas of aesthetics and creativity.
The protagonists of the project
The exhibition features a selection of iconic creations from the Italian and international design scene, created by renowned talents and brands such as Tom Dixon, Zaha Hadid, 101 Copenhagen, Cassina, Ann Demeulemeester Home, Vanessa Mitrani, Sowden, Vitra, CompletedWorks, Editions Milano, Venini, and Transparent. Each piece on display reflects the blend of craftsmanship excellence and contemporary vision.
An invitation to discovery
A Design Journey is more than an exhibition: it’s an invitation to explore, understand, and experience design as a cultural language. The collaboration between 10 Corso Como and FrankBros represents a virtuous example of how synergies between different visions can create unique experiences, celebrating creativity in all its forms.
Discover the 10 Corso Como shop here.
